Wolt is redefining the art of gifting by making it easier than ever to send thoughtful surprises straight from its platform. Now available across all Wolt markets, the new gifting feature lets customers choose from an extensive selection of items—including restaurant meals, groceries, flowers, chocolates, and accessories—ensuring something for every occasion. More than just convenience, Wolt adds a personal touch by allowing users to include a digital card and custom message with their gift.
“It’s about more than the gift, it’s about the connections and memories it creates,” says Bachir Bennani, Director of Product, Consumer Product. “The new feature unites our delivery expertise with the joy of thoughtful giving. It highlights how Wolt can make it easier for people to celebrate and connect. With Gifting, we’re helping people celebrate, connect and show they care in a way that feels personal and meaningful.”
Image Credit: Wolt
Why This Trend Is Growing
- Customization in Digital Gifting
- Personalized gifting through digital platforms is transforming how people convey sentimental value and emotion through technology-driven customization.
- Integration of E-commerce with Gifting
- E-commerce platforms expand their offerings by integrating gifting services that allow seamless shopping for diverse items tailored to special occasions.
- Digital Cards with Gifts
- The advent of digital cards complements gifts by enabling personalized messages that enhance emotional connections, especially in the digital space.
Industries Being Reshaped
- E-commerce
- E-commerce's dynamic growth is further propelled by incorporating gifting options that offer easy access to personalized, occasion-specific purchases.
- Gift and Flower Delivery Services
- These services benefit from platform integration that extends reach and accessibility, helping them tap into broader customer bases seeking quick, yet meaningful, delivery solutions.
- Digital Communication Tools
- Digital communication is enriched by incorporating personalized messaging features, enhancing user engagement through emotional and memorable interactions.
