Connected packaging innovations are the latest craze in the branding and marketing world, adding a futuristic theme to any product and making the simplest idea into a must-have.
Malibu Rum and SharpEnd IoT created a music festival-connected liquor bottle that allows consumers to unlock an exclusive Snapchat filter and Spotify playlist. This examples takes the ritual of having a cocktail at a music festival to exciting, technological heights. Even buying a box of chocolate is now elevated thanks to branding like the Hershey's Magic Box that contains multiple compartments holding different chocolate products that are hidden in a QR code.
Brands are integrating technology into packaging designs adding NFC, QR Codes and AR to bring a level of branding that is futuristic and enticing to all generations. Connected packaging innovations are transforming basic packaging into an interactive and immersive consumer experience.
30 Connected Packaging Innovations
From Smart Cosmetic Packaging to Wifi Enabled Wine Bottles:
Madison Mackay — Apr 27, 2018 — Marketing
30
Smart Hydration Bottle Caps
Visy and Water.IO Teamed Up to Bring Intelligent Packaging to Market
29
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
28
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
27
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
26
Connected Wine Bottles
Barbadillo's White Wine Bottles Boast the Ability to Interact with Devices
25
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
24
Luminous Vodka Bottles
Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
23
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
22
Boombox Bottle Packaging
Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
21
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
20
NFC Beauty Boxes
Alba1913's Packaging Reveals When a Customer Opens the Package
19
NFC-Enabled Haircare Packaging
Indola's #SimplySmarter Instantly Connects Stylists to How-Tos
18
Smart Tequila Bottles
Astral Tequila Bottles Engage Consumers with NFC Technology
17
WiFi-Enabled Wine Bottles
This Startup Has Created the World's First Smart Wine Bottle
16
Storytelling Wine Labels
These Wine Label Designs Feature Short Stories On Them
15
App-Connected Wine Bottles
TagItwine Offers Detailed Information on a Bottle of Wine
14
Music Festival-Connected Bottles
The Malibu Connected Bottle Campaign Offers Plenty of Features
13
NFC Whiskey Bottles
Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes
12
High-Tech Whisky Labels
Kilchoman is Leveraging NFC Technology for Consumer Education
11
QR Code Box Labels
The Bluelounge 'Quick Peek' Smart Organizing Labels Ensure Packing Efficiency
10
Smartphone-Trackable Infant Formula
Camperdown Dairy's Tins of Infant Formula Come with QR Codes
9
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
8
Filmic Collectible Cans
Brisk's High-Tech Black Panther Cans Reveal a Special Script
7
QR-Connected Menstrual Products
Ivonna's Smart Period Pads Boast App Connectivity
6
Fortune-Telling Water Bottles
This Bottled Water Product Shares Fortune Cookie Sayings via QR Code
5
AR Code Candy Packaging
This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
4
Video-Linked Chocolate Bars
Nestlé Teamed Up with Google for These YouTube Kit-Kat Wrappers
3
AR Movie Lenses
The Jumanji DVD Uses Snapchat Lenses to Immerse Viewers in a Jungle Enviroment
2
Undead AR Wine Labels
The Last Wine Company is Using Zombie Terrors in Its New Wine Labels
1
Potato-Tracking Chip Packages
Kettle Brand's Bags Contain Codes to Connect Consumers to Farmers
Related Ideas
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Minimalist Industrial Cameras
This Braun Instant Camera Concept by Arihant R Israni is Sleek
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Tech-Enhanced Cosmetic Bags
The Shell Well Smart Cosmetic Travel Case is 10-in-One
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Phone-Integrated Water Bottle Designs
Scosche® Industries' Bottle Includes a Built-In Phone Mount
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Automated Mixologist Cocktail Makers
The Barsys 360 Smart Cocktail Makers App-Connected
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Compact Connected Drink Fridges
The Rocco Super Smart Fridge is Small Yet Spacious
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Labelless Water Bottles
Montbest Unveils Labelless Water Bottles for South Korean Consumers
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Sleek Elevated Flat-Shaped Flasks
WATR is a Flat Flask Design with Smart Features Programmed
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Ocean Saving-Reusable Water Bottles
Ocean Bottle Recently Launched the New Product, Go.
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Digital Content-Connected Aromatics
Aromajoin Unveils the New Aroma Shooter During CES 2023
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
Laundry Tab E-Commerce Packaging
Reckitt Debuts New E-Commerce Packaging For its 'Multipower Tabs'
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Moisture-Absorbing Packaging
This Packaging Tech Eliminates the Need for Desiccant Packets
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
NFT Cocktail Machines
The Skull Society Unveils the First "Smart" Cocktail Vending Machine
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Intelligent Nicotine Pouches
LUCY Boasts a Redesigned Nicotine Experience Called Breakers
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Community-Focused Whiskey Clubs
Jameson Connects is a "Not So Serious" Whiskey Club
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
RFID-Equipped QSR Containers
McDonald's France Launches RFID Containers Across 1,200 Locations
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Customization-Focused Drink Machines
The JuLi Connect Beverage Dispenser is Commercial-Ready
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Phygital Luxury Sneakers
The Dior B33 Sneakers Use NFC Tech to Link to a Digital Twin
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
High-Tech Packaging Upgrades
Kellogg's Joins NaviLens on Creating the New ddTags Packaging
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Twist-and-Mix Cocktails
Glenlivet Twist & Mix Cocktails Feature First-to-Market Technology
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Recipe-Recommending Smart Fridges
Samsung's Bespoke 4-Door Flex Refrigerator Offers "AI Vision"
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Y2K-Themed Chargeable CD-Player Bags
Coperni Unveils a New Accessory Resembling CD Players
Musical Playlist Time Capsules
Spotify Launches Playlist in a Bottle to Open at a Later Time
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Inclusive Cereal Packaging
Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Alcohol-Infused Ice Cream Pouches
Lotte's Coolish Debuts New Frozen Cocktail Pouches
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic