As brands rush to create unique experiences through which to engage consumers, many dynamic beer activations that serve as pivotal brand touchpoints have begun to emerge. From immersive beer lounges hosted at festivals to traveling beer fridges that require a certain passport to access, there are plenty of creative examples from which to
Swedish Cider Brand Kopparberg hosted a garden-inspired activation in London's Hackney Wick officially titled the 'Urban Forest' and that featured tastings and custom flower crowns and hair braiding for consumer attendees.
28 Beer Activations
From Experiential Beer Lounges to Interactive Beer Fridges:
Rebecca Byers — Mar 18, 2016 — Marketing
24
Laser-Cut Brand Logos
This Piece of Carlsberg Bar Art is Made of Laser-Sliced Pieces of Plywood
23
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
22
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
21
Macho Beer Bars
This Craft Beer Marketing Stunt in Japan Uses Burly Men to Appeal to Women
20
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
19
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
18
Co-Branded Grooming Events
The Carlsberg Ted Baker Event Celebrated the End of Movember
17
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
16
Boozy Bottle Murals
Grolsch Marks a 400 Year Anniversary with a Beer Celebration Installation
15
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
14
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
13
Branded Backyard Beer Tournaments
The Coors Light Games is a Two-Day Ultimate Party Experience
12
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
11
Alcoholic Interactive Installations
This Beer Dispensing Device Made Networking More Enjoyable
10
Urban Beach Installations
Corona's Newest Marketing Effort Brings Relaxation to the Busy City
9
Beer-Branded Fashion Shops
Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
8
Beer-Dispensing Vending Machines
This Belgian Vending Machine Sells Entire Crates of Beer
7
Multi-Sensory Dining Events
Stella Artois' Unique Dining Experience Engages the Five Senses
6
Beer-Pouring Typewriters
Czech Beer Brand Staropramen Created the First Type-Controlled Draught
5
Judgemental Door Locks
Heineken's Door Lock Device Keeps Out Those with Cheap Beer
4
Passport-Scanning Refrigerators
The Molson Canadian Beer Fridge Gives Out Free Beers to Canadians
3
Musical Beer Sale Experiments
Heineken Hosted an Experiment with DJ Armin Van Buuren
2
Spirited Scavenger Hunts
Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
1
Alcohol Pop-Up Lounges
The Heineken Pop-Up City Lounge Debuted at the London Design Festival
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Multisensory Beer Events
Peroni Nastro Azzurro 0.0% Le Paddock is Open During Montreal Grand Prix
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Sunshine-Themed Beer Campaigns
Corona Canada Debuted the Sunbrew Sunshine Underground Tunnel
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Conversational Beer Bottles
Stella Artois' We're Not Really Strangers Promotion Fosters Connection
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Video Store Speakeasies
Blockbuster Speakeasy Reimagines the Video Store as a Bar
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Electricity-Free Beer Fridges
The Bud Ground Cooler Needs No Electricity to Run in Hot Weather
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Wild-Fermented Ginger Beers
Gingerbug is Canada's First Probiotic Ginger Beer
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Beer-Scented Refillable Deodorants
The BrewDog x Fussy Punk IPA Deodorant is Hoppy & Tropical
Adaptogenic Alcohol-Free Lagers
This Alcohol-Free Craft Beer is Brewed with Functional Mushrooms
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Eclipse-Themed Beers
The 2024 Solar Eclipse Inspired The Totality by Market Garden Brewery
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Beer-Branded Toronto Culinary Experiences
Estrella Damm Culinary Journey is Available Until May 31
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Glittering Christmas Beers
Beavertown Brewery Launches Its New 'Frozen Neck' Beer for Christmas
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Collaboration Bison Grass Beers
Żubrówka Polish Bison Grass Beer is Available from Beer52
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Movie Launch Beer Popups
Peroni Elevates TIFF Experience with Authentic Italian Flair
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Non-Alcoholic Botanical Brewers
COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Fermented Adaptogen Beverages
Gutsy's ADAPT2 Collection Features Holy Basil, Maca & Ashwagandha
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Flagship Light Lagers
This All-American Lager Appeals to Beer Lovers Of All Stripes
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Alcohol-Free Lemongrass Lagers
Ticket's Alcohol-Free Lager Has a Flavorful, Functional Ingredient
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Apple-Infused Light Pilsners
This Limited-Edition Beer is Ideal For Easygoing Summertime Sipping
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Carbon-Negative Beers
These Gipsy Hill Beers Have Received Carbon Negative Certifications
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Galvanized Beer Hall Facades
Gundry + Ducker Design the Camden Town Brewery in Kentish Town
Keg-Only Beers
Fusion Pale Ale Encourages People Back into Pubs and Bars
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Stunning Nature-Inspired Tablescapes
Seedlip Taps Social Studies for its New Tablescape Kit
Beer-Branded Basketball Experiences
Coors Light Launches Draught Draft with a Raptors Experience
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Living Culture-Infused Seltzers
This Craft Hard Seltzer Contains House-Fermented Live Cultures
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Cactus-Infused Craft Lagers
The 'Prickly Pear' Beer Offers a Unique Interpretation Of Summer Lager
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Hoppy Beer-Like Coffees
Hopped Up Coffee Comes in Different Blends to Mimic Beers
Tropically Enhanced Ciders
Strongbow Tropical Cider Features Pineapple and Mango Flavors
Fruity Supermarket Beers
SEVEN BRO7HERS Unveils Two Fruit-Forward Beers for ALDI Customers
Swedish Craft Restaurant Designs
Erik Bratsberg Designs the Persona Restaurant in Stockholm
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Patiently Brewed Premium Lagers
This Beer Benefits From a 'Low and Slow' Fermentation Approach
Blueberry-Based Fruited Ales
The 'Berryful' Beer Puts Forth a Deliciously Tart Blueberry Flavor
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Neighborhood-Inspired Kolsch Beers
These Beers Pay Tribute to San Diego's 'North Park' Area
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Brewery-Fresh Premium Lagers
This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Cancer Research-Supporting Beers
This Kolsch Beer Helps Raise Funds For Brain Cancer Research