Beauty retail experiences are evolving with the rest of the retail space, with highlights including robotic shopping assistants and in-store spa treatments to test out products.
One highlight is the Beauty Library by Japanese designer Neno in Tokyo, which is essentially a perfectly organized library of cosmetics that would be a dream for any beauty lover to browse. The emphasis on an expertly curated product selection extends itself to the overall shopper experience and provides added value.
Additionally, new players in the brick-and-mortar retail space include beauty subscription service BirchBox, who has opened several stores where members can visit to try out new products and customize their subscription.
This progression toward immersive beauty retail experiences speaks to the consumer interest in engaging in-store concepts that go above and beyond being a point-of-purchase or means to an end.
45 Beauty Retail Experiences
From Modernist Skincare Boutiques to Pharmacy Beauty Boutiques:
Rebecca Byers — Jan 21, 2016 — Fashion
45
Experimental Fashion Pop-Ups
This Imaginative Pop-Up Shop Offers a Number of Convenient Services
44
Cross-Culture Beauty Boutiques
Jealousy Beauty Delivers Asian Remedies to North America
43
Luminous Retail Windows
This Cosmetics Window Display Resembles Glowing Test Tubes
42
Shrouded Skincare Shops
The Second Aesop Taipei Shop is Located in the Hip Neighborhood of Daan
41
Pop-Up Makeup Boutiques
H&M's Temporary Beauty Space Celebrates Its New Makeup Line
40
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
39
Pampering Clothing Stores
The Newest Oasis Store Pairs Fashion with Beauty, Food and Beverages
38
Undulating Boutique Interiors
This Houston Cosmetics Store Boasts a Stunning Whiteout Interior
37
Scientific Skincare Flagships
The First Oliveda Flagship Store Has Opened Its Doors in Berlin
36
Modernist Skincare Boutiques
The Sleek Aesop Sao Paulo Shop is the First to Open in Brazil
35
Robotic Beauty Shop Assistants
Sephora's Flash Store is a Revolution in Connected Shopping
34
Apothecary-Style Beauty Flagships
The Delbove Flagship Boutique is a Sprawling Upscale Boutique
33
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
32
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
31
Diplomatic Beauty Boutiques
The Aesop Fukuoka is Inspired by the City's History of Trade
30
Social Media Makeup Shops
This Concept Store Sells the Most Popular Make-Up on the Internet
29
Sculptural Beauty Stores
The Dior Boutique Concept in Seoul is Full of Sweeping Lines
28
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
27
Earthy Beauty Bars
This Beauty Bar Design Exudes an Organic Sense of Calm
26
Garden-Inspired Beauty Shops
This Guangzhou Store is a European-Inspired Beauty Experience
25
Elegant Skincare Outposts
The Aesop Toronto Boutique is an Understated Retail Heaven
24
Industrial Copper Beauty Stores
Aesop’s Customized Shop Nurtures Tranquility with Copper
23
Undulating Beauty Boutique Interiors
The Second Aesop Stockholm Store Has Opened in the SoFo Area
22
Cafe Beauty Boutiques
The 'Beauty Library' Offers Self-Study Beauty Areas & Mass Shelving
21
Pharmacy Beauty Boutiques
Rexall's Beauty Studio Offers Local and Premium Products at Low Prices
20
Styling Cocktail Bars
Her Majesty's Pleasure is a Three-in-One Hotspot for Ladies
19
Enameled Beauty Boutiques
Aesop Soho Store by Cigue Features Simple Minimalist Atmosphere
18
Refined Retail Designs
The New Zens Lifestyle Store in Amsterdam Boasts an Intricate Interior
17
Futuristic Cosmetic Shops
AlpStories' Flagship Store is Open Concept
16
Customizable Fragrance Studios
This Retailer Lets Consumers Personalize the Perfect Scent
15
Nail Polish Vending Machines
Essie Nail Polish Can Now Be Purchased at a Vending Machine
14
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
13
Natural Cosmetic Spas
LUSH Cosmetics is Introducing two LUSH Spa locations to North America
12
Crowdsourced Pop-Up Beauty Shops
Birchbox is Letting Fans Decide the Location of Its Pop-Up Shops
11
Understated Beauty Shops
This Cosmetic Shop Design Expresses Beauty in Raw Materials
10
Distillery-Inspired Skincare Shops
The Aesop Nottingham Shop Was Designed by Paris Studio Ciguë
9
Naturalized Cosmetics Outposts
The Aesop Frankfurt Boutique Was Designed by Philipp Mainzer
8
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
7
Whiteout Theatrical Spa Shops
The Aesop Kuala Lumpur Store is the Brand's Fourth in the City
6
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
5
Product Testing Shops
Darling Delicious Helps Companies Try Out New Innovations
4
Musical Nail Polish Displays
This Digital Retail Display Concept is Designed by PERCH Interactive
3
Vanity-Inspired Beauty Displays
The Cloche Beauty Boutique Boasts Baroque Furniture Displays
2
Bespoke Bridal Makeup Consultations
Chanel's Bridal Makeup Sessions Teach Tailored Makeup Looks
1
Topographic Fragrance Displays
PERCH Interactive Creates Digital Perfume Branding for Kiehl's
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AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Metaverse Branding Playbooks
Revieve Debuts 'The Complete Metaverse Playbook for Beauty Brands"
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Upcycled Beauty Retail Interiors
Nina+Co Uses Salvaged Materials and Biotextiles for This Project
Luxury Spa-Inspired Skincare Lines
clé de peau's SYNACTIF Line Delivers Radiant Skin
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Award-Winning Beauty Holiday Sets
U Beauty's Four Elegant Holiday Boxes are Perfect for Gifting
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Biomaterial Retail Interiors
Molly May Ratcliffe Researches How Biomaterials Can Be Better Used
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Inaugural Bathroom Decor Collections
The Diptyque Beauty Alcoves Collection Has Nine Items
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Toronto Wellness Boutiques
Trove Wellbeing Offers Wellness Services in Toronto
AI-Powered Beauty Partnerships
Haut.AI and Ulta Beauty Join Forces to Transform Beauty Retail
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Youthful Beauty Metaverses
Claire's ShimmerVille Transports Gen Z to a Place for Play & Shopping
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Self-Activated Serum Sets
Exponent's Discovery Set Features Precision-Dosed Clinical Serums
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Rejuvenated Retail Buildings
This Vietnamese Building Will Feature Lush Native Greenery
Digital Skincare Passports
Shisedo Unveils the Ulé Capsule with the New Digital Product Passports
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Riviera-Inspired Retail Experiences
Balmain Beach Club Brings France to Neiman Marcus Customers
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Personalized Wellness Journeys
Spa myBlend at the Ritz-Carlton Offers an Immersive Experience
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Shampoo Bar Concepts
The Shampoo Bar by Lush Offers Wash and Style Services
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
French Modernism Luxe Retailers
The New Celine Store is Located on Paris' Rue Saint-Honoré
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
AR-Based Skincare Try-Ons
J.C. Penney Recruits Revieve for an AR and AI-Based Cosmetic Experience
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Supplement-Inspired Skincare Products
TrueYou Beauty From The Vitamin Shoppe Expands the Range
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Mobile AI Skin Tools
The Elemis AI Skin Experience Shares Product Education & Recommendations
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Skincare Coaching Apps
Babor's Skin Coaching Experience Launches Following a Customer Purchase
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Canadian Eco Packaging Expansions
The Body Shop Recently Expanded its Refill Program to Canada
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Innovative SCO Kiosks
Austrian Brand Shopreme Debuts a New Self-Checkout Kiosk for Retailers
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Online Beauty Marketplaces
Superdrug and Mirakl Introduce a Health and Beauty Online Marketplace
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Book Pile Retail Decor
A London Aesop Store Gets a New Decor Definition by Sebastian Cox
Accessible Premium Haircare
Boots Launches a Premium Hair Care Range Spanning 400 Products
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Nourishing Beauty Ranges
Barneys New York Partners with Gloent Group to Develop New Products
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations