These August 2015 sports trends range from pet-accompanying fitness classes to athletic video games that celebrate girl power. As pets continue to attain family member statuses, the fitness industry is taking notice and launching ventures like canine and feline yoga classes that let pet owners get centered alongside their furry friend.
In addition to these niche fitness experiences, others include brewery workouts that use wine and beer as a health incentive along with chocolate-focused diet plans that let health buffs indulge while shedding pounds.
When examining the month's marketing trends, female athlete video games and feminist sport campaigns stand out. As women become more recognized within the world of sports, retailers are recognizing girl power and are marketing their products with a message that encourages consumers to be strong rather than traditionally sexy.
Top 80 Sports Trends in August
78
Festival Fitness Gear
This Yoga Clothing Collaboration Blends Freedom, Flexibility and Fitness
77
Graffiti Artist Activewear
The Fabletics x Stash Collection Brings an Urban Touch to Fitness Looks
76
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
75
Cardio Workout Desks
This Design Fuses Office Furniture and Workout Equipment
74
Wearable Floatation Devices
This Ingenious Wristband Inflates into a Lifesaving Floatation Device
73
Bike Safety Devices
Smart Gadget Byxee Protects Cyclists By Warning Them of Upcoming Hazards
72
Art-Inspired Yoga Mats
Spiritual Revolution's Mats Support Budding Artists and Photographers
71
Psychedelic Co-Branded Couture
The Mary Katrantzou x Adidas Originals Line Features Wild Style
70
Urban Ballerina Portraits
This Image Series Captures a Dainty Ballerina in Harsh City Scenes
69
Pothole-Detecting Bikes
The 'Mode: Flex' is an Urban Smart Bike That Can Detect Road Hazards
68
Audio-Enabled Fitness Trackers
The 'Moov Now' Provides Real-Time Coaching Feedback
67
Bike Helmet Visors
The Bouclier is a Bike Helmet Attachment that Blocks 98 Percent of UV Rays
66
Embroidered Sports Logos
These Iconic Brand Logos are Adorned with Hand-Stitched Flowers
65
Running Experience Retail Concepts
The adidas RunBase Store in Milan is an Immersive Concept
64
Cyclist Yoga Classes
Yoga Manchester's 'Yoga for Cyclists' Class Caters to Those on Two Wheels
63
Drone-Photographed Playgrounds
This Photographer Used a Drone to Capture Aerial Park Images
62
Athletic Design Exhibitions
Sports Exhibition Smarter. Faster. Tougher. Looks at Fashion and Tech
61
Movement-Encouraging Workout Wear
The Nike Women Fall Line is Modeled by Pro Athlete Morgan Lake
60
Surrealist Disney Skateboards
These Triptych FANTASMALAND Decks are a Surrealists Spectacle
59
Smart Bike Safety Devices
Smart Cycling Sensor BikeTag Keeps Your Friends and Family In the Loop
58
Portable Puzzle Surfboards
Max Robotham's 3D-Printed Surfboard Design Can Be Easily Collapsed
57
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
56
Gear-Hauling Trailers
The Armadillo EVS Man Trailer Lets You Haul Gear Over Every Kind of Terrain
55
Feline Yoga Classes
This Cafe is Offering Cat Yoga Classes to Help the Animals Find New Homes
54
VIP Sports Branding
Malte Gruhl Creates a Concept Design for the Exclusive Nike NX.25 Service
53
Modernized Garage Retail Stores
This Sporting Goods Shop Presents Modern Attire in a Retro Space
52
Ambient Yoga Classes
These Unique Yoga Classes are Set to the Sounds of Industrial Sludge
51
Cooling Headgear Prototypes
This Cooling Hood Mimics the Feeling of Splashing Water on Your Face
50
Mexican-Inspired Jerseys
The New Pumas Jersey Features Tradition-Infused Graphic Patterns
49
Speedy Activity Charts
This Infographic Explains Ways to Stay Active Even When You Don't Have Time
48
Waterproof Wooden Skateboards
The Newest Line of Murksli Boards Comes in Five Unique Styles
47
Digitally Connected Champagne Bottles
This High-Tech Champagne Can Trigger Audio & Visual Effects
46
Traffic-Sensing Cycling Devices
This Safety System Provides Cyclists with Rearview Bike Radar
45
Artist-Supporting Bike Projects
Budnitz Bicycles Produces Hand-Painted One of a Kind Designs
44
Comfort-Focused Hiking Apparel
This Brand Focuses on Functional and Fashionable Hiking Gear
43
Reimagined High-Top Sneakers
The 'Converse Chuck II' is an New Version of the Iconic High-Tops
42
Transformative Athletic Apparel
The Fall 2015 Nike Women's Collection is Bold and Beautiful
41
Hot Tub Hammocks
The HydroHammock Combines Two of Life's Most Relaxing Pastimes
40
Athlete-Approved Tennis Shoes
The 'Nikecourt Flare' is Designed by Tennis Champion Serena Williams
39
Inflatable Yoga Studios
Hot Pod Yoga Supplies a Heated Pop-Up Yoga Station
38
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
37
Sports Snack Bars
eBars' Sports Bars Cater to the Needs of Golfers and Runners
36
Branded Pop-Up Skate Parks
Streetwear Brand Surf Liquor is Behind This Pop-Up Shop and Skate Park
35
Basketball-Inspired Sneakers
The Yeezy Boost 350 NBA Colorways are Imagined by Patso Dimitrov
34
Office Stretching Apps
The Salute the Desk App Provides Guided Stretching Poses to Improve Posture
33
Brewery Yoga Classes
The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
32
Wine Fight Festivals
This Annual Rioja Festival Wine Fight in Spain Sloshes 130,000 Liters of Wine
31
Durable Surfboard Bags
This Roll Top Bag Helps Protect Surfboards from the Elements
30
Germ-Free Beer Games
This Beer Pong Accessory is a Cup Liner to Keep Balls Clean & Cups Balanced
29
Cylindrical Yoga Props
Dharma Yoga Wheel's Back-opening Prop Gently Relieves Tightness and Injury
28
Canine Yoga Classes
Tulsa's 'Be Love Studio' Teaches Special Yoga for Dogs Classes
27
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
26
Concession Stand Order Apps
Qkr! by MasterCard is an App-Based Ordering and Payments Platform
25
Garden-Shrouded Skate Parks
The Aureà Cuadrado Garden Skate Park is Surrounded by Vegetation
24
Unbreakable Climbing Brushes
This Handy Climbing Brush is Durable, Lightweight and Eco-Friendly
23
Baseball-Inspired Headphones
These MLB Beats By Dr. Dre are Decorated in Five Team-Specific Styles
22
Paddleboard Yoga Classes
SUP Yoga Halifax Applies Balance to Standing on a Paddleboard
21
Female Athlete Video Games
The 2016 FIFA Video Game will Feature Female Soccer Stars
20
Doughnut-Shaped Stadiums
This Football Stadium Has a Retractable Pitch to Accommodate the UK & US
19
Daredevil Cycling Videos
Vittorio Brumotti Returns with a 2nd Installment of Road Bike Freestyles
18
Sweat-Activated Drink Dispensers
Gatorade's Drink Vending Machine Only Serves People Who Sweat
17
Player-Connected Rugby Jerseys
This Smart Jersey Will Allow Fans to Feel the Exhaustion of Players
16
Automotive Tea Menus
This Tea Menu Combines Luxe Afternoon Tea with Ferrari Racing Themes
15
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
14
Diva-Inspired Yoga Classes
Yoga Eado Inspires a Fun Practice with a Celebrity Yoga Soundtrack
13
Speedy Sneaker Commercials
The Nike Air Zoom Elite Commercial Gets on the Fast Track
12
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
11
Remote Fitness Timers
This Interval Training Timer is Controlled by a Phone, Tablet or Watch
10
Ultra Lengthy Water Slides
This Slip and Slide Holds the World Record for Most Distance Traveled
9
Wearable-Powered Tennis Data
The Feel Wimbledon Experience Measures Biometrics at Centre Court
8
Child-Friendly Fitness Games
The Flip2BFit Children's Board Game Encourages Kids to Be Active
7
Neon Basketball Uniforms
The NBA's Atlanta Hawks Uniform Was Recreated with Neon Colors
6
Basketball-Inspired Soft Drinks
Sprite & Athlete LeBron James Launched the 'King James' Soft Drink
5
Uplifting Rugby Player Ads
This Humorous Ad Shows England's Rugby Team Being Carried by Fans
4
Chocolate-Based Fitness Systems
This New Workout Regime Rewards Users with 3D-Printed Chocolate
3
Motherly Soccer Match Security
Ogilvy Brazil Had Moms Patrol a Sport Club Do Recife Match
2
Digital Basketball Coaching Apps
'Swish' Uses Motion Sensors to Provide Real-Time Feedback
1
Automotive Soccer Games
The Rocket League Video Game Combines Soccer and a Demolition Derby
Related Ideas
Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
K-Pop Star Yoga Collections
BLACKPINK's Jisoo Sports Alo Yoga's Spring 2024 Collection
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Women's Sportswear Flip Flops
Nike Calm Flip Flops Now Arrive in Styles for Women
Graphic Soccer Fashion Lines
PUMA Collaborates with Manchester City, and BlackEyePatch
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
AI-Powered Boxing Bags
The Bhout Bag Fuses Elements of Fitness and Gaming
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Bright Video Game-Inspired Footwear
Onitsuka Tiger Launches a Street Fighter-inspired Sneaker
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
AI Pet Care Apps
Healthcare App TTcare is a CES 2023 Innovation Awards Honoree
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
Holographic Game-Inspired Apparel
PUMA Unveils a New Collaboration with PlayStation
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Pet-Inspired Culinary Celebrations
Fancy Feast is Marking International Cat Day with a "Feastival"
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Tween Athletic Apparel
Dragonwing Offers Tween-Friendly Stylish Athleisure
Vibrant Performance Football Shoes
Nike Presents the United Pack for Women's World Cup
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Cross-Cultural Esports Programs
USEF and Ghost Gaming Debut the International Esports Exchange
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Plogging-Friendly Sports Bands
Fountain Studio Develops a Device to Enhance Eco Running Adventures
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Woman Athlete Lego Sets
LEGO Pays Homage to Female Athletes for the First Time
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Garden-Themed Activewear Capsules
MoveActive's Garden Party Collection is Eye-Catching
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Plant-Based Activewear Ranges
Pangaia's New Sports Bra & Leggings Offer Eco-Friendly Comfort
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gen Z Pet Product Collections
florence by mills is Launching Apparel & Accessories for Pet Parents
Floral-Adorned Collaborative Collections
PUMA Joins Liberty of London Launch a Golf Capsule
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Pet-Celebrating Sporty Collaborations
Harvey Elliot Joins New Balance on a New Collection
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Data-Driven Esports Partnerships
Electronic Arts Teams Up with Stats Perform Ahead of FC24
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Pet-Monitoring Activity Trackers
Zeynep Emiroğlu Designs the Pawmate Beacon Collar Concept
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Feline-Centric Animated Games
The Little Kitty, Big City Game is Launching on May 9th
Ultra-Chic Yoga Collections
The Nike x Matthew M. Williams Yoga Capsule is Chic
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Athlete-Backed Sports Capsules
Sabrina Ionescu Partners with Nike for the 'Sabrina 1'
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
Hyper-Personalized Wellness Guides
28 Guides Individuals Through the Four Phases of Their Cycle
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Gamified Pet Metaverses
PetPlate Park Helps Pet Owners Explore the "Petaverse"
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Gamer-Targeted Workout Plans
Go Mate, Sergio Aguero, and Astralis Launch a Workout Plan For Gamers
Sporty All-pink Sneakers
PLEASURES x PUMA Embrace the Barbiecore Aesthetic
Couch-Free Lifestyle Challenges
RXBAR's Bar the Couch Pledge Invites People to Get Moving in 2024
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Esports Hat Collections
FURIA Partners with New Era for a Hat Merchandise Collaboration
Nourishing Pickleball Pop-Ups
The Quaker Pickleball Academy Refuels Active Individuals
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Supportive Activewear Silhouettes
Joe Fresh and Sasha Exeter Launch a Studio-Inspired Collection
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Esports Management Programs
ITTI Sports Launches an Esports Course with Barça Innovation Hub
Pet Brand Playlists
Nineteen85 Produced Fancy Feast's Savoury Cravings™ Power of the Purr Playlist
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Inclusive Gaming Initiatives
FIFAe Kicks Off New Female Esports Inclusivity Programme
Female-Focused Sports Purees
Levelle Nutrition Debuts Two Purees Formulated for Female Athletes
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Athlete-Backed Yoga Gear
CorePower Yoga And Venus Williams Unite to Launch Performance Activewear
Game Creature-Themed Apparel
The Pokémon Company Unveils a New Apparel Collection in the UK and US
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Animal-Themed Streetwear Styles
Come Tees Works with Cactus Plant Flea Market on a New Capsule
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Workout Guide Streaming Services
Nike Training Club Will Soon be Available on Netflix
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Comfortable Fitness-Inspired Scrubs
Fabletics Unveils a New Range of Activewear Scrubs
Womens Football Game Expansions
12 NWSL Teams Will Be Joining the FIFA 23 Game by March 15th
Esports Wellness Courses
Entain Foundation U.S. Introduces a New Esports Mental Wellness Campaign
Femme-Focused Tournament Series
Thunderpick Partners with the*gameHERS for a New Tournament Series
Gamified Martial Arts Apps
Martial Profile Offers a Personalized Fitness Journey
Free Pet Parent Services
PETconnect by IAMS Puts Pet Owners and Pet Experts in Touch