For many girls, discomfort is a quiet reason they drop out of sports, but the right clothing, designed for fit, function, and confidence, can help keep them in the game—and ASICS' Undropped Kit is a new school PE kit concept that aims to do just that. 64% of UK girls will drop out of sports before they turn 16, which ultimately has short-term and long-term impacts on their physical and mental well-being. ASICS worked with Sportswear, mental health charity Mind, and teenage girls across the UK to come up with a more comfortable solution they could wear while playing sports.
The redesigned kit considers different body shapes, weather conditions and personal styles with a jacket with water-repellent fabric and layerable pieces.
What Makes This Trend Stand Out
- Inclusive Sportswear Design
- Innovations in sportswear are focusing on inclusivity, addressing comfort and confidence for diverse body types to retain female athletes in sports.
- Adaptive Athletic Apparel
- Sports clothing that adapts to different weather conditions and personal styles is gaining traction, providing flexibility and utility for young athletes.
- Mental Health and Sports Participation
- The intersection of mental health awareness and sports is becoming a crucial aspect, with equipment designed to support psychological comfort and well-being.
Sectors Adopting This
- Sportswear Manufacturing
- Sportswear manufacturers are exploring new opportunities by producing adaptable, inclusive gear that caters to the unique needs of young female athletes.
- Adolescent Health and Wellness
- Industries focused on adolescent health are recognizing the role of participation in sports in supporting mental and physical well-being.
- Educational Institutions
- Schools and educational institutions are becoming significant stakeholders in adopting innovative sportswear to encourage continued student participation in physical education.
