ASICS' Undropped Kit Was Developed to Keep Girls in Sports
Laura McQuarrie — August 29, 2025 — Life-Stages
References: asics & creativemoment.co
For many girls, discomfort is a quiet reason they drop out of sports, but the right clothing, designed for fit, function, and confidence, can help keep them in the game—and ASICS' Undropped Kit is a new school PE kit concept that aims to do just that. 64% of UK girls will drop out of sports before they turn 16, which ultimately has short-term and long-term impacts on their physical and mental well-being. ASICS worked with Sportswear, mental health charity Mind, and teenage girls across the UK to come up with a more comfortable solution they could wear while playing sports.
The redesigned kit considers different body shapes, weather conditions and personal styles with a jacket with water-repellent fabric and layerable pieces.
The redesigned kit considers different body shapes, weather conditions and personal styles with a jacket with water-repellent fabric and layerable pieces.
Trend Themes
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Inclusive Sportswear Design — Innovations in sportswear are focusing on inclusivity, addressing comfort and confidence for diverse body types to retain female athletes in sports.
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Adaptive Athletic Apparel — Sports clothing that adapts to different weather conditions and personal styles is gaining traction, providing flexibility and utility for young athletes.
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Mental Health and Sports Participation — The intersection of mental health awareness and sports is becoming a crucial aspect, with equipment designed to support psychological comfort and well-being.
Industry Implications
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Sportswear Manufacturing — Sportswear manufacturers are exploring new opportunities by producing adaptable, inclusive gear that caters to the unique needs of young female athletes.
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Adolescent Health and Wellness — Industries focused on adolescent health are recognizing the role of participation in sports in supporting mental and physical well-being.
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Educational Institutions — Schools and educational institutions are becoming significant stakeholders in adopting innovative sportswear to encourage continued student participation in physical education.
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