This list of 2020 romance trends serves as a reminder of the importance of love and romance during difficult times.
2020 has been a weird year for most industries, but one of the biggest pivots had to come from dating apps, who are now catering to socially distant and home-bound love seekers. Brands like Tinder took advantage of this time by opening its Tinder Passport feature to all, enabling users to change their location to see potential matches all over the world, offering entertainment and escapism. Meanwhile, Hinge adapted by creating an in-app video call feature, which encouraged more face-to-face interaction.
Also seen in this list are brands and services catering to already-established lovers. One standout is Lovestream -- a livestreaming wedding service that allowed friends and family to see their loved ones get married.
Top 90 Romance Ideas in 2020
87
Modern Condom Brand Identities
Durex Boasts a New Aesthetic with the 'One Night Sans' Typeface
86
Meaningful Intimate Card Games
We're Not Really Strangers Dives Deep Into Connections With Friends
85
Hellish Dating Ads
'When Satan Met 2020' Shares the Devil's Perfect Match
84
Elegantly Modern Jewelry Collections
Erin Tracy's Empire Collection Boasts Luxurious Pieces
83
Jewelry-Focused Delivery Campaigns
Deliveroo and KFC are Sharing Meals & Rings for Valentine's Day
82
Soda-Based Engagement Rings
Pepsi Created a Lab-Grown Engagement Ring with Crystal Pepsi
81
Valentine-Ready Footwear Designs
The Low-Top Grey & High-Top Pink Timberlands are a V-Day Release
80
Parody Dating Platforms
Amazon Dating Boasts a Variety of Singles, Varying in Price and Age
79
Sexual Wellness CBD Launches
CBD by Playboy boasts three new products
78
Valentine's Day E-Commerce Guides
Ahead of the Romantic Holiday, eBay Creates a V-Day Gift Guide
77
Hellish Love Match Ads
Satan and 2020 find a love connection in this ad from match.com
76
Grocery Matchmaking Initiatives
Tesco's Basket Dating Proves to Be the Perfect Shopping Experience
75
Breakup-Supporting Moving Expense Promotions
BABE Wine and Bumble are Covering Breakup Moving Cost
74
Commemorative Pride Rings
Jared's Rainbow Ring Celebrates Five Years of Marriage Equality
73
Chicken Nugget Bouquets
Tyson Created a Unique Bouquet of Food for Valentine's Day
72
Anti-Valentine's Burger Campaigns
Burger King is Observing Valentine's Day with Harley Quinn
71
Safe Distance Dating Apps
The Tinder Passport Feature is Now Available for All in Isolation
70
Self-Isolation Dating Apps
Quarantine Together Helps People Safely Connect from Afar
69
Quarantine Date Night Bundles
Red Lobster is Elevating Date Night at Home with Music & Backgrounds
68
Romantic Couple Party Games
The Artiga Date Night Box Includes Three Games in One
67
Personal CRM Apps
Uphabit helps you manage your personal relationships
66
Quarantine-Friendly Dating Apps
Feeld's Quarantine Core Helps App Users Connect Remotely
65
Romantic Nut Butter Workshops
Pip & Nut is Opening a Love Lab for Valentine's Day
64
Intimate Relationship Games
Vertellis' Relationship Edition is Perfect All Romantic Relationships
63
Cult Cartoon-themed Engagement Rings
The Pokémon Company Debuts a Line of Pokémon Engagement Rings
62
Dating App Meditations
Hinge and Headspace are Offering 2 Guided Meditations to Help Date Anxiety
61
Romantic Donut Bouquets
Harry & David's Created a Sugary Sweet Edible Valentine's Bouquet
60
Personalized Relationship Playlists
Spotify Premium Duo is Being Promoted via Customized Playlists
59
Romantic Fast Food Pop-Ups
White Castle is Sharing a Special Dining Experience for Valentine's Day
58
Romantic Luxury Chocolates
The Compartés Secret Admirer Series is Available for Preorder
57
Virtual 3D Wedding Events
The World of Weddings is an Immersive Three-Day Wedding Event
56
Rose-Scented Romantic Skincare
The Laline Wild Roses Range is Perfect for Valentine's Day
55
Stay-Home Wedding Packages
These Wedding Delivery Packages Uniquely Support 2020 Wedding Season
54
Relatable Pandemic Dating Ads
Bumble's 2020 Ad Spot Stars Helena Bonham Carter
53
Virtual Beachside Weddings
A Couple Opts for a Virtual Wedding in Animal Crossing: New Horizons
52
Virtual Wedding Planning Platforms
P3 Events Helps Couples Prepare for Their Online Wedding
51
Sensual Intimacy Gift Sets
Coconu Has Gifts for Singles and Couples to Increase Intimacy
50
Mirrored Valentine's Restaurants
The Two4One Valentine's Day Restaurant Celebrates Self-Love
49
Cinematic Pottery Classes
Cineworld is Helping Couples Recreate the Scene from Ghost
48
Annual Valentine's Day Promotions
QDOBA Mexican Eats Continues Its QDOBA for a Kiss Promotion
47
Video Speed-Dating Sites
Swivel Connects Singles with a Random Video Chat Partner
46
Couples-Friendly Cookie Sets
The Heart Box Oreo Cookie Dunking Set Was Created for Two
45
Virtual Student Dating Events
Tinder is Hosting Digital Swipe Night with a Virtual Tinder Truck
44
Deep Dive Dating Prompts
Match Launched a New #RealTalk Feature to Help Online Daters Connect
43
Safely Distanced Marriage Services
Web Web Allows Couples to Get Married at Any Time Within a Day
42
Location-Based Dating Apps
The 'Promenad' App Helps Singles Connect and Socialize
41
Quarantine-Approved Dating App Updates
Ship Debuted the Isolation-Friendly Dating From Home Badge
40
Couple's Bucket List Games
This Game Helps Couples Grow Closer Through Love, Life, and Laughter
39
Collaborative Ketchup Truffles
Fortnum's x Heinz Tomato Ketchup Truffles are Full of Unique Flavor
38
Pop-Up Wedding Chapels
Denny's Launched a Pop-Up Las Vegas Chapel for Valentine's Day
37
Challenge-Based Dating Campaigns
Levity Launched Its #100happycouples Challenge in November
36
Video Conferencing Weddings
Zoom and Wedfuly are Partnering to Offer Virtual Wedding Packages
35
Romantically Beautiful Crystal Candles
The Tiny Bandit Crystal Candle is a "Modern Aphrodisiac"
34
Distancing Bar Apps
230 Fifth Rooftop Bar's ApproachNow Supports Safe Socialization
33
Blurred Video Calling
The S'More Dating App Added a Blurred Video Feature to Help Users Connect
32
Valentine's Day Wine Boxes
Vinebox is Offering an Assortment of Reds & Rosés for Valentine's Day
31
Ruby-Centric Delivery Campaigns
Costa Coffee & Deliveroo Launched 'Deliveruby' for Valentine's
30
Humorous Romantic Sports Campaigns
The Chicago White Sox is Cheeky with Its Social Media Strategy
29
Dating App Merch Shops
The Hingie Shop By Hinge Sells Merch That Celebrates "Delete Day"
28
Virtual Date Night Apps
digiD8 Replicates the Experience of Dining at a Restaurant Together
27
Legalized Video Conference Marriages
Online Marriages are Now Legal in New York City
26
Distancing Dating Guides
AXE is Helping Teens Feel "Smell Ready" for Dating
25
Smart Compatibility-Driven Dating Apps
Allo uses a continuous learning algorithm
24
All-Natural Sensual Oils
The Lover's Oil by Province Apothecary is Ideal as a Valentine's Day Gift
23
Romantic Biscuit Boxes
Red Lobster Biscuits are Available in a Special Valentine's Day Box
22
Positive Impact Bouquets
Whole Foods Market's Whole Trade Roses Support Farmers and Brand Partners
21
Couples-Friendly Finance Events
Financially Ever After Helps Couples Talk About Money
20
Dating App Panic Buttons
Tinder Teamed Up with Noonlight and Added a Panic Button to the App
19
Rapper-Led Dating Challenges
Megan Thee Stallion and Tinder Collaborate on the #PYOTchallenge
18
Groom Preparation Blogs
Groom Power Helps Grooms with Tasks Leading Up to Their Wedding Day
17
In-App Video Dates
Bumble's Voice and Video Calling Helps People in Quarantine Chat
16
Dating App Wellness Workshops
The #Open Dating App is Hosting 'Iso-dating 101'
15
App-Facilitated Video Call Dates
Hinge's Date from Home Video Call Feature Helps Make Connections
14
Valentine's Day Coffee Bundles
Partners Coffee Launches a Special Promotion for February 14th
13
Scrapbook-Style Couples Apps
Facebook's Tuned App Connects Loved Ones Who are Physically Apart
12
Challenge-Based Dating Apps
Challengr Strives to Offer a New App Dating Experience to Consumers
11
Couple-Centric Banking Services
'Ivella' Offers Joint Banking to Streamline Expense Splitting
10
Social Media Dating Expansions
Facebook Dating Expands to Europe
9
Interactive Live Dating Shows
LoveCast is an Interactive Virtual Dating Experience
8
Shareable Mint Packs
Two Packages of Tic Tac Cherry Love Mints Connect to Form a Heart Shape
7
Sandwich-Centered Proposals
Quiznos is Inviting Women to Propose on Leap Day with a Sandwich
6
Love-Celebrating Dating App Campaigns
Bumble's #MyLoveisBlackLove Campaign Shares Joyful Stories
5
Live-Streamed Wedding Services
Lovestream Uses an Algorithm to Match Couples with Vendors
4
Bad Date Reimbursements
ORBIT is Offering a Reimbursement for Dirty Dates with the Bad Date Rebate
3
Dating App Research Teams
Hinge Labs is Devoted to Helping Users Find Love & Delete the App
2
In-App Dating Video Calls
Tinder Now Lets Users Video Chat with Face to Face Feature
1
Senior Reality Dating Shows
'The Bachelor' Put Out a Casting Call for Senior Citizens
Related Ideas
AI-Powered Dating Simulators
Koi Suru AI Converses with Users in a Customized Manner
Typographic Matchmaking Games
Monotype's Font Connection Game Platfully Finds 'Your Type'
Valentines-Thmes Game Sets
LEGO Singapore Celebrates Valentine's Day with Date Night in a Box
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Ex-Partner Erasing Image Tools
OkCupid and Photoroom Launch Tool to Digitally Erase Exes
Dating Safety Features
Tinder Introduces the Incognito Mode and More Online Safety Features
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
AI-Enhanced Dating Apps
Tinder is Adding AI Photo Selection to Improve User Swipe Rates
Fish Pic Dating App Bans
Tinder Announces Ban On All “Fish Pics” On The App
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Specialty Meal LTO
Meal Kit Brand HelloFresh Debuts the Date Night and the Big Game Bites
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Upcoming Anti-Loneliness Apps
Phori Is an AI-Enhanced Chat App to Help Introverts with Loneliness
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
AI Avatar Dating Apps
The Snack App Allow Users to Turn Themselves into an AI Version
Affirmation-Centric Dating App Features
Bumble Adds a New Positive Compliments Feature to the App
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
On-Demand Astrology Readings
Astrologer Connect Matches Users with Top Professional Astrologers
Sensualized Dinner Dates
The K-Y Desire Darkroom Inspires Romance & Rediscovery
Exclusive Date Night Recipes
HelloFresh & Tinder Launched Date Night Delights Recipes for Couples
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Standalone Friend-Finding Apps
Bumble for Friends (BFF) is Being Tested in Select Markets
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Movie-Inspired Dating App Features
Bumble Barbie Compliments Offer a Fun Way to Flirt
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
AI Dating App Assistants
WooWell is an AI Dating Keyboard to Help Users Find Love
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Reality Show-Inspired Games
Netflix Unveils the Love is Blind Game Ahead of New Season
Stylish Romance-Themed Capsules
Reformation Introduces The Love Collection for Valentine's Day
Connection-Emphasizing Online Dating Coaches
The Rizz App Offers a Meaningful Approach to Dating
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Romantic Mobile Game Events
The Pokémon Go Carnival of Love Event Celebrates Valentine's Day
Premium Dating App Subscriptions
Tinder is Offering a $500 Subscription for Influential Users
AI-Generated Wedding Registries
Honeyfund Experiments with AI in New Finally Ever After Registry
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
Festival Friend Matching Apps
Hey! VINA & Absolut are Connecting Coachella Best Festival Friends
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Modern Regency Wedding Stationery
Bridgerton x The Knot Helps Couples Regally Announce Their Union
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Modern Regency Bodycare
Netflix & Bath & Body Works Created a Bridgerton-Themed Personal Care Line
Date Planning Apps
DUO Helps Couples Enjoy Exciting Relationship Experiences with Their Partner
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
University-Specific Dating Apps
Tinder's New 'Tinder Uni' Feature is for University Students Only
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Heartbreak-Healing Dating Apps
RAW Wants to Mend 100 Hearts a Week and Pay for $30K Worth of Dates
Interactive Romantic Comedy Experiences
Netflix's Choose Love is its First Interactive Rom-Com
Romantic Home Fragrances
The 2024 Febreze Scent of the Year is Romance & Desire
Tattoo Cover-Up Collaborations
Tinder is Helping Cover Up Matching Tattoos with Sixty Ink
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Detail-Providing Dating App Features
Tinder Share My Date Shares Info with Curious Friends
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Collaborative Romantic Mealkits
Goodfood Partnered with Bumble on the Third Date Meal Kit
Healthy Relationship-Focused Apps
The Official App Helps One Maintain Healthy Romantic Relations
Modernized Rose Delivery Services
Rose Rush Wants to Bring Back the Glamour of Sending Roses
Detailed Travel-Planning Apps
80days.me Will Design a European Adventure in Minutes
Slow Fashion Apps
Bandi's "New Year Reuseolution" Challenges Participants Not to Buy New Clothes
Queer Dating Apps
Motto is a New Social Dating App from the Founder of Grindr
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
Eco-Friendly Luxury Dresses
Virgio's 'The Date' Collection Uses Recycled Polyester
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Curated Wedding Gift Boxes
Confetë Party Box's Wedding Collection Simplifies Wedding Season
Free Gym Weddings
Blink Fitness is Helping Couples Tie the Knot on Valentine's Day
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Parenthood-Focused Dating Apps
Procreate Match is a Dating App for Those Looking to Start Families
Gamified Feature Dating Apps
Plenty of Fish Adds a Cue'd Up Feature to its In-App Experience
Relationship-Rating Couples Apps
The 'Kuziu' App Helps Couples Strengthen Their Bond
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Romantic Getaway Platforms
Travel Platform LOVU Introduces the BETA for its Romantic Travel App
AI Dating Toolkits
Mojo Rizz Helps People Navigate and Understand the Dating World
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
Intention-Declaring Dating Features
Tinder Introduces a Relationship Goals Profile Feature
Timed Dating App Features
Match's 72 Hours Feature Fights Dating App Burnout
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Relationship-Strengthening Dating Ideas
Perfect Dates is an App Inspiring Stronger Bonds
Dating Culture-Inspired Apparel
Grailz Taps 2000Archives for a New Dating App-Themed Capsule
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Healthy Dating Guides
Tinder Partners with No More to Produce Healthy Dating Guides for Users
Interest-Based Matchmaker Apps
Wana Matches People Based on Shared Interests
Fruit-Themed Dating Apps
FRUITZ is the Newest Dating App Designed for a Variety of Dating Styles
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Digital Nomad Apps
The 'Citizen Remote' App Supports Remote Workers and More
AI Dating Support
Flirt Like a Pro Uses AI To Create Witty Responses to Romantic Texts
Foodie Networking Apps
'YourTable' Connects People Through their Love of Foods
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Queer Men Dating App
Match Group Recently Launched the Archer App
Distraction-Free Dating Guides
Hinge Debuted a New Guide to Minimize Distractions While Dating
Smart Life-Planning Apps
Last Plannr is More Than a Traditional To-Do List
Book Matchmaking Services
Bookwish Offers Personalized Monthly Book Selections
AI Dating Profile Feedback
Flurry AI Will Provide Insights on Your Dating Profile
Couple-Friendly Journaling Exercises
Venice Offers Psychology-Backed Journaling for Couples
Digital Relationship Spaces
Tether is Designed for Couples to Share Photos, Moments, and More
Singles Pizza Promotions
Pizza Pizza Changed Its Name to Celebrate Singles on Valentine's
Connection-Building Dating Platforms
Happie Aims to Build Meaningful Connections Between Users
Card-Sending App Features
Moonpig's Dating Game Invites its Users to Send Love Letters to Matches
Virtual Table Top Games
TinyTable Combines the Joy of Table Top Games with Virtual Video Calls
Dating App Video Verifications
Hinge Combats Fake Accounts with the New Selfie Verification
Milestone-Marking Relationship Maps
Lovecation Moments is the Perfect Valentine's Day Gift
Digital Wedding Registry Services
Etsy Announces its 'Create a Wedding Registry' Feature
Global Love Story Maps
WhereWeMet.Org Shares Love Stories on a World Map
Anti-Scam Dating Tips
Match Group Adds New Anti-Scam Tips for its Dating Platforms
Community-Based Eclipse Apps
The Eclipse App Helped People Better Witness the 2024 Eclipse
Video-Verification Dating Apps
Tinder's Photo Verified Cuties Initiates Video Selfie Procedures
Remote Worker Networking Apps
Midstay is an App for Remote Workers to Connect
Musical Relationship Compatibility Testers
Lovebird Takes a Funky Approach to Relationship Testing
Dating Sim-Inclusive Digital Games
The New Overwatch 2 Game is Designed with a New Control Map
STI Education Initiatives
Lovehoney and TBD Aim to Debunk Common Sexual Myths
Date Rescue Services
The Date Escape by Kraken Rum Rescued Singles on Valentine's Day
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
Canned Fish Dinner Dates
Ali Hooke's Tin Fish Date Night is an Unexpected, Now-Viral Idea
In-App Movie Information
IMDb Partners with TikTok to Share Movies and TV to a Wider Audience
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Romantic Date Night Questionnaires
LLV: Date Night Questions Poses a More Engaging Date Activity
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day
AI Love Letters
LoveLeetr Uses AI to Produce Sentimental Messages
Seamless Wedding Planners
The Nook Theory Wedding Planner Makes Wedding Planning Fun & Easy