Couples who are looking to get more fiscally involved with one another usually opt for joint banking solutions to help do so, which is exactly what 'Ivella' aims to offer in a modern manner. The banking service works by having couples set up an account and decide how they would like to split the various expenses that they have associated with their relationship. The service will then provide users with digital cards before mailing out physical ones and enabling users to make purchases using their debit card right away for common purchases.
The 'Ivella' joint banking service is focused on helping couples who are at any stage ranging from the early part of a relationship right up to when they're making longterm plans together.
What's Driving This Trend
- Joint-banking Solutions
- As more couples look for ways to manage their finances together, offering joint-banking solutions can provide disruptive innovation opportunities for financial institutions.
- Expense Splitting Services
- Expense splitting services like 'Ivella' offer a modern solution for couples looking to simplify their financial management, providing innovation opportunities for fintech companies.
- Digital/mobile Banking
- As users increasingly seek more convenient and streamlined banking services, digital/mobile platforms for joint and individual accounts can disrupt the traditional banking industry.
Who This Affects Most
- Banking
- Traditional banks can stay relevant and improve customer experience by adopting and integrating joint-banking and digital/mobile banking solutions.
- Fintech
- Expense splitting services and joint-banking solutions represent new opportunities for fintech companies to enter the market and challenge traditional banking services.
- Relationship Services
- Beyond banking, developing relationship services that help couples manage aspects of their lives, including finances, can be a disruptive innovation opportunity for various industries.
