Following a viral Satan-meets-2020 dating ad, Match released When Satan Met 2020, a new spot that riffs on When Harry Met Sally. The ad, created by Ryan Reynolds‘ production studio Maximum Effort, depicts a couple describing how their connection is a perfect one—and as people can attest, the year has been a challenging one for many reasons. In the one-minute ad, the horned devil describes using Match's filters to find only matches without "joy, happiness, toilet paper and reason."
Earlier this summer, Reynolds joined the board of the Match Group. As Reynolds describes, "We just imagined what a ‘2020 match’ would look like and this video was the natural, slightly warped result."
At the end of the When Satan Met 2020 ad, Match offers a few words of encouragement for 2021.
Image Credit: Match
'When Satan Met 2020' Shares the Devil's Perfect Match
Laura McQuarrie — December 4, 2020 — Pop Culture