From Body Positive Campaigns to Seductive Boomer Marketing

By: Vasiliki Marapas - May 31, 2015
One of the most interesting trends to emerge from the list of top May 2015 marketing ideas is body positivity. While the ethos of body positivity is applicable to everyone, it is specifically targeted towards plus-size consumers, many of whom have been all but erased from the mainstream media. This makes it an excellent example of one of Trend Hunter CEO Jeremy Gutsche's six patterns of opportunity: Reduction.

Reduction involves "becoming irresistible to a specific group of people." By catering exclusively to the plus-size market, marketers and retailers are immediately compelling. Reduction includes things like simplification, specialization, fewer layers, fractional and subscription services.

To learn more about reduction, or any of the other five patterns detailed in Gutsche's NYT bestelling book Better and Faster, click here.