Domino's Presents an Autonomous Bike That's Too Delicious to Be True

By: Amelia Roblin - Apr 2, 2015
References: dominos & dezeen
Domino's is undoubtedly on the cutting-edge of its industry, reinforced by ideas like this driverless pizza delivery scheme. The restaurant chain and international franchise has announced that UK customers will be able to order their favorite flatbreads online and have an "auto-nom-nom-nom-ous" vehicle dispatch them in a jiffy. The strategy could save time and money; it could whiz through traffic and carry quadruple the pizzas, stowed within four spacious compartments.

In a statement from Domino's Pizza, with the Domi-No-Driver, "we’re not doing it just for the ‘wow’ factor." While the company reinforces its delight in surprising its consumers, there are many innovative benefits to the use of the driverless pizza delivery idea. Whether it's an April Fool's Joke or a digestible reality, this outside-the-box campaign will continue to feed the broader appetite of loyal pizza eaters and it will entice new patrons too.