Italian Lighting Brand Foscarini Has Announced a New Catalog Concept

By: Rebecca Byers - Apr 2, 2015
References: foscarini & coolhunting
Italian lighting design brand Foscarini recently announced plans to reinvent its method of producing its catalog. In a highly innovative move, the Italian brand will release two versions of its catalog; one that focuses on the specifications of each of the products and one that focuses on the beautiful design elements that make each product unique.

Titled 'Ritratti,' the catalog focusing on the beauty in designs will feature Foscarini lighting fixtures photographed in natural settings in the form of immaculate, sprawling interiors that showcase the fixtures' ability to completely reinvent and define a space.

This unique approach to advertising products is well-suited to the design company's central philosophy of combining function and beautiful design aesthetics.