This Grocery Store Boasts a Herb Wall and a Soda Fountain

By: Rebecca Byers - Apr 20, 2015
References: aredesignawards & retaildesignblog.net
Boasting an award-winning retail design, the Brothers Marketplace in Massachusetts is a grocery store experience like no other. Designed to reflect a "hometown ambiance," the new supermarket is actually two former structures combined, fusing the remnants of a department store space and a diner.

The inspiring space feels a lot more like a farmer's market thanks to a herb wall from which customers can snip their desired quantities and specialty endcaps showcasing locally sourced products above all else.

The decor for the ultramodern grocery store is characterized by antiques, chalkboard menus and vintage-looking sketches of fruits and vegetables. Brothers Marketplace also boasts an old school ice cream and soda fountain bar and communal wooden seating.