From Athletic Label Music Venues to Multipurpose Design Hubs

By: Rebecca Byers - Apr 2, 2016
From athletic apparel retailers with space to host events to cycling culture cafes connected to a flagship, brand hubs serve as the primary example of how traditional retailers are evolving to meet modern consumer expectations. Largely related to the futuristic function of branded spaces as community hubs, the branded venue often serves to host a number of cultural events that help communicate the lifestyle vision of the brand.

One particularly winning example of this is the adidas Future House, which recently opened up shop in the hip neighborhood of Shoreditch in London. The immersive experience takes place in a temporary venue that will host a number live music and other branded activities throughout its duration.