Influencer Activation

Digital personalities are crossing over to celebrity status
Implications - Superbloggers, like supermodels, are online influencers who are establishing themselves as authority figures outside of their initial industry. In today's information age, digital content is more influential than any other media outlet. This creates an opportunity for anyone with a smartphone and interesting things to say to reach celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise.
SCORE: 4.7
Mild Top 6 Examples: 16,671 Total Clicks Jul 12 - Mar 13
Popularity
Activity
Freshness
DEMOGRAPHICS
Live Addict Memoirs - The 'Amphetamine Logic' Column by Cat Marnell Provides Honest Insight
SCORE: 7.1
V. Hot 6,699 Clicks Pub: Jul 31, 12
Live Addict Memoirs
The 'Amphetamine Logic' Column by Cat Marnell Provides Honest Insight
The controversial beauty editor continues her reign as a witty writer with Vice Magazine’s ‘Amphetamine Logic’ Column by Cat Marnell. Her latest venture is essentially a play-by-... [More]
Belting Feminism PSAs - The You Don't Own Me PSA Champions Democrats With Celeb Endorsement
SCORE: 3.6
Warm 1,992 Clicks Pub: Oct 23, 12
Belting Feminism PSAs
The You Don't Own Me PSA Champions Democrats With Celeb Endorsement
Adding to media response accompanying the Presidential debate, the You Don’t Own Me PSA takes a feminist stance to politics. Lesley Gore’s 1964 anthem of female empowerment ‘You... [More]
Hipster Blogger Muses - The Nasty Gal 'Make A Scene' Lookbook Stars Blogger Niki Takesh
SCORE: 6
Warm 5,771 Clicks Pub: Aug 12, 12
Hipster Blogger Muses
The Nasty Gal 'Make A Scene' Lookbook Stars Blogger Niki Takesh
Blogger Niki Takesh is making a splash with her signature style in the Nasty Gal ‘Make A Scene’ lookbook. The burgeoning cyber queen was a perfect fit for online retailer Nasty Gal’... [More]
Meme-Mocking Interviews - 'Overly Attached Girlfriend' Meme Laina Walker Interviews at the AMAs
SCORE: 3.7
Untested 785 Clicks Pub: Nov 30, 12
Meme-Mocking Interviews
'Overly Attached Girlfriend' Meme Laina Walker Interviews at the AMAs
Memes are an integral part of Internet culture, which is why Laina Walker, the legendary girl from the ‘Overly Attached Girlfriend’ meme, took to the red carpet at the American Music... [More]
Fashion Week Boot Camp - The Man Repeller Prepares Hopeful Fashion Week Attendees
SCORE: 3.1
Untested 640 Clicks Pub: Sep 13, 12
Fashion Week Boot Camp
The Man Repeller Prepares Hopeful Fashion Week Attendees
The influential thought of fashion bloggers in today’s society has lead famed blogger The Man Repeller, aka Leandra Medine, designer Rebecca Minkoff and model Hilary Rhoda to create a... [More]
Cosmetic Blogger Guides - The Cupcakes and Cashmere Ultimate Lipstick Chart is Informative
SCORE: 3.1
Untested 784 Clicks Pub: Jan 29, 13
Cosmetic Blogger Guides
The Cupcakes and Cashmere Ultimate Lipstick Chart is Informative
The Cupcakes and Cashmere Ultimate Lipstick Chart showcases the favorite picks of blogger Emily Schuman. Schuman’s site has been a go-to for outfit, decor and how to advice, and it follows... [More]