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Superblogger Worship
Online authors are crossing over to celebrity status
Implications - Superbloggers, like supermodels, are online authors who are establishing themselves as authority figures outside of their initial industry. In today's information age, blogs are more influential than any other media outlet. This propels their owners to celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise.
| Score: 6.5 |
This Quarter and Warm
Top 5 Examples:
Date Range:10,951 Total Clicks Jul 12 - Mar 13 |
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Featured Examples | |||||||||||
Live Addict MemoirsThe 'Amphetamine Logic' Column by Cat Marnell Provides Honest InsightThe controversial beauty editor continues her reign as a witty writer with Vice Magazine’s ‘Amphetamine Logic’ Column by Cat Marnell.
Her latest venture is essentially a play-by-... [More] |
Belting Feminism PSAsThe You Don't Own Me PSA Champions Democrats With Celeb EndorsementAdding to media response accompanying the Presidential debate, the You Don’t Own Me PSA takes a feminist stance to politics.
Lesley Gore’s 1964 anthem of female empowerment ‘You... [More] |
Hipster Blogger MusesThe Nasty Gal 'Make A Scene' Lookbook Stars Blogger Niki TakeshBlogger Niki Takesh is making a splash with her signature style in the Nasty Gal ‘Make A Scene’ lookbook.
The burgeoning cyber queen was a perfect fit for online retailer Nasty Gal’... [More] | |||||||||
Fashion Week Boot CampThe Man Repeller Prepares Hopeful Fashion Week AttendeesThe influential thought of fashion bloggers in today’s society has lead famed blogger The Man Repeller, aka Leandra Medine, designer Rebecca Minkoff and model Hilary Rhoda to create a... [More] |
Cosmetic Blogger GuidesThe Cupcakes and Cashmere Ultimate Lipstick Chart is InformativeThe Cupcakes and Cashmere Ultimate Lipstick Chart showcases the favorite picks of blogger Emily Schuman. Schuman’s site has been a go-to for outfit, decor and how to advice, and it follows... [More] | ||||||||||
