Category
Tech
Structured Stacks
Trend cluster
Category
Resurrected Pop
Culture
Images of deceased celebrities are brought back for advertising purposes.
4.0
Trend score
What's Happening
What is the Resurrected Pop Culture trend?
Resurrected Pop Culture: When an iconic celebrity passes away, their memory lives on with their fans -- in fact, many cases see a celebrity's fan base increase post-mortem. Companies have caught on to this and are capitalizing on it by using images of deceased celebrities in their branding tactics and other initiatives. This speaks to the consumer preference for nostalgia.
Evidence
Examples of the Resurrected Pop Culture trend
CategoryMarketing
Musician Mash-Up Family Ads
The Mundo Livre FM Campaign Consists of Music Icon Portraits
Radio stations could adopt a similar approach to Mundo Livre FM's campaign as a way of targeting a wider audience with their programming.
CategoryPop Culture
Back-to-Life 3D Performances
The Tupac Coachella Hologram by AV Concepts is Incredibly Convincing
The entertainment industry can tap into the potential of holographic performances to offer unique and unforgettable experiences to their audience.
CategoryPop Culture
Dead Musician Hologram Concerts
The Coachella 2013 Lineup Brings Back Big Names
The entertainment industry can incorporate hologram technology to create captivating performances and attract a wider audience
CategoryPop Culture
Vintage Perfume Endorsements
Chanel Perfume Video Reconnects Chanel No.5 with Marilyn Monroe
Incorporate vintage celebrity endorsements and historical brand associations to revitalize and differentiate perfume and fragrance brands in a competitive market.
CategoryPop Culture
Digitally Resurrected Actress Ads
This Audrey Hepburn Ad Brings her Digitally Back from the Dead
The advertising and marketing industry can explore the possibilities of digitally resurrecting iconic figures to enhance brand messaging and captivate audiences.
CategoryTech
Deceased Celebrity Advertisements
The Butcher Billy Photoshop Intagram Images are Morbid
Businesses can use deceased celebrities in their social media and ad campaigns to create engaging content.
Trend themes
Themes within the Resurrected Pop Culture trend
Three behaviours holding the trend together01
Post-mortem celebrity endorsements
Companies are using images of deceased celebrities in their branding tactics, opening up new opportunities for post-mortem celebrity endorsements.
02
Hologram technology in entertainment
The use of hologram technology in entertainment is on the rise, presenting innovative opportunities for resurrection of deceased celebrities to perform once again.
03
Vintage celebrity endorsements
The resurrected allure for nostalgic endorsement of brands has resulted in the re-surfacing of vintage celebrity endorsements, creating opportunities for rebranding strategies.
Industry implications
What the Resurrected Pop Culture trend means for industry
Where the trend changes the playbookFor
Entertainment
The entertainment industry is ripe for innovation using hologram technology to resurrect deceased celebrities for live performances.
For
Marketing and advertising
The marketing and advertising industry can create new opportunities for post-mortem celebrity endorsements for brands and products.
For
Consumer goods
Brands in the consumer goods industry can leverage the nostalgia for vintage celebrity endorsements to create innovative rebranding strategies.
Trend signals
Trend signals for Resurrected Pop Culture
Trend score 4.0 out of 10, from popularity 64%, activity 49%, freshness 8%.
Popularity64%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
