'Targeting the Electorate' Website Personalizes Voting Information

By: Alexandra Serrano - Published: Oct 23, 2012 • References: thesecretlocation and pbs.org
Part interactive website, part customized infograph tool, PBS's 'Targeting the Electorate' website makes for an informative compliment to Frontline's documentary 'The Digital Campaign.'

The interactive webpage demonstrates how voters are being targeted through the media according to their age, gender, state location and utilization of social networks. Data gathered from these mediums allows campaign strategists to collect data for persuasive advertising initiatives in unprecedented ways.

PBS's Targeting the Electorate website, through the answering of key questions, generates a custom-made infograph that showcases how you are personally being targeted for data. The penalized visual display of data is complimented by a 'build-your-own-documentary' feature. In this way, the informative webpage provides users with more information to become aware of media campaigning and critically utilize it to make more informed decisions. The Targeting the Electorate website's demonstrative approach is revolutionary as it adds an interactive facet to documentaries that resonate well with a modern-day voter.