These July 2017 fashion trends include sustainable apparel and accessories, celebrity-made merchandise, as well as a variety of memorable editorial campaigns.
One of the most absurd products that's featured are the hairy chest swimsuits from Beloved Shirts, which have a typical one-piece silhouette, which is covered in graphics that represent a very average male chest and torso. The swimsuits come in a variety of different shades to match the skin tones of consumers -- ensuring that they look like a hair-covered man in the buff while they strut along the beach.
In celebration of Pride Month, Gap Inc. released a line of apparel in partnership with the United Nations Foundation to support the UN Free & Equal initiative to promote LGBTI equality. To do so, Gap Inc. donated 30% of its net sales to the UN Free & Equal Initiative, as well a portion of its online gift cards to the UN Foundation.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
