French ski brand Vuarnet's 60th anniversary collection is a relaunch of its many classic styles.
Vuarnet's most iconic product, its Glacier sunglasses, used glass lenses instead of plastic for its protective properties. These will be re-released in a limited edition run and will feature a buy-a-pair give-a-pair initiative. With each pair that Vuarnet sells, the company will donate a pair to people living in areas exposed to extreme sun like the Himalayas, the Andes or Siberia.
In addition to the re-release of its Glacier sunglasses, Vuarnet will also be re-launching a limited run (only 1,957 items) of its iconic logo t-shirt in classic neon and pastel colorways. The products in Vuarnet's 60th anniversary collection will be available online or at the first physical Vuarnet store located in Paris.
Key Themes Behind This Trend
- Classic Sunglass Revival
- Releasing a limited edition run of classic sunglasses with a buy-a-pair give-a-pair initiative presents an opportunity for disruptive innovation in the eyewear industry.
- Logo T-shirt Re-launch
- Re-launching a limited run of iconic logo t-shirts in nostalgic colorways creates an opportunity for disruptive innovation in the fashion industry.
- Online and Physical Store Expansion
- Opening the first physical store in Paris while also selling products online represents an opportunity for disruptive innovation in the retail industry, blending traditional and digital shopping experiences.
Where This Applies
- Eyewear
- The classic sunglasses revival, combined with a philanthropic initiative, presents an opportunity for innovation in the eyewear industry.
- Fashion
- The re-launch of iconic logo t-shirts in nostalgic colorways presents an opportunity for innovation in the fashion industry.
- Retail
- The expansion of online sales and opening a physical store in Paris offers an opportunity for innovation in the retail industry by catering to both digital and offline customers.
