For the Spring/Summer season of 2017, a line of Gucci tracksuits was released by the Italian luxury house.
The whole collection is filled with bold colorways that are comprised of vibrant hues of orange, blue, yellow, and red, as well as opulent motifs such as Gucci's name and logo, in addition to various floral patterns that supply the sporty garments with an elegant edge. Although all of the garments are made to match with another that's within the collection of Gucci tracksuits, they can be worn individually for a more subdued aesthetic as well.
Perhaps most unique is the bright blue leather ensemble, and the velvet sweatshirt and shorts combination that features a statement dragon in an embroidered design.
Why This Trend Is Growing
- Luxury Athleisure
- Opportunity for luxury fashion brands to create sportswear garments with unique, high-end designs.
- Opulent Motifs
- Exquisite designs such as floral patterns and brand logos can be incorporated into sportswear garments to give them a sophisticated touch.
- Mix-and-match Tracksuits
- Tracksuits designed to be coordinated with other pieces of the collection but can also be worn separately.
Industries Being Reshaped
- Fashion Industry
- Opportunity for high-end fashion brands to expand their market by creating luxury sportswear.
- Athleisure Industry
- Opportunity to incorporate elaborate and exotic designs into sportswear to create unique, high-end pieces.
- Streetwear Industry
- Opportunity to create unique collections that blend streetwear and luxury fashion with mix-and-match tracksuits that can be dressed up or down.
