From athletic, experiential wine tours by bike to upscale mustard sampling with smart utensils, there is lots of inspiration in terms of modern tasting experience that fulfill the consumer desire for memorable, educational interactions with brands. Whether aimed at consumer fans or media industry connoisseurs, such events often provide content for a post-event campaign that broadcasts the success and message of the experience.
One winning example is the Royalton Hotel in New York City, which boasts the world's first wood fire sommelier. The hotel is home to over 55 fireplaces, in which resident wood burning sommelier Ted Whitehead provides aromatic recommendations that complement various food and beverage options on the hotel's menu. The unique tasting experience is rooted in providing consumers with a memorable multi-sensory event.
42 Immersive Tasting Experiences
42
Temporary Supermarket Bars
Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
41
Experiential Coffee Boutiques
Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
40
Elegant Tea Shops
T Lounge by Studio pha is a Luxurious Tea-Tasting Experience
39
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
38
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
37
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
36
Supermarket Wine Bars
This High-End Grocery Store Allows Customers to Stay for a Drink
35
Smart Memory Spoons
Maille's Smart Spoons Remembers Which Flavors Consumers Liked Best
34
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
33
Experiential Coffee Bars
The Roastery and Tasting Room Provides an Interactive Coffee Journey
32
Oxidation-Organized Tea Shops
Paper & Tea's Specialty Tea Store Arranges Leafs By Oxidation Rate
31
Mustard-Tasting Bars
Maille Has Launched a Dijon Mustard-Only Shop in NYC
30
Luxurious Tasting Rooms
This Portland Distillery Opened a Stylish Tasting Room for Premium Spirits
29
Storied Tasting Competitions
This Immersive Dining Event Was Hosted in London by Burger & Lobster
28
Professional Wood Sommeliers
NYC's Royalton Hotel Has a Fireplace Program with a Wood Sommelier
27
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
26
Sparkling Tequila Displays
'Perfect Constellation' is a Patron Installation in a Selfridges Window
25
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
24
Multi-Sensory Coffee Tastings
Starbucks and Gingerline are Exploring Scent, Taste and Texture
23
Interactive Wine Tables
Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology
22
Wine Store Bars
'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
21
Interactive Brewery Tours
Pabst Blue Ribbon is Opening a Microbrewery and Tasting Room
20
Artistic Beer Exhibits
The Beer at Spiritmuseum Exhibition is for Connoisseurs
19
Snowshoeing Wine Tours
This Unique Wine Tasting Takes Vino Lovers on a Wintry Trip
18
Certified Water Sommeliers
Martin Riese Hosts a Water Tasting Event at a Los Angeles Restaurant
17
Multi-Sensory Dining Events
Stella Artois' Unique Dining Experience Engages the Five Senses
16
Upscale Water Tastings
Ray's and Stark Bar Features an Extensive Water Menu with 40 Varieities
15
Helipad Caviar Tastings
The St. Regis in Abu Dhabi Offers a Champagne & Caviar Meal Atop a Helipad
14
Donut Cocktail Tastings
The Clough Club Pop-Up Pairs Cartems Donuts with Mixed Drinks
13
Chocolate Pairing Classes
These Classes Teach Consumers How to Pair Alcohol with Chocolate
12
Hot Sauce Sommeliers
The Heatonist is Opening a Store in Brooklyn with Tasting Classes
11
Curated Vodka Tastings
This Cocktail Lounge Replaces Bar Managers with Knowledgable Sommeliers
10
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
9
Academic Whiskey Tastings
Jameson's Academy Experience Includes a Tasting and Warehouse Visit
8
Charitable Whiskey Tastings
This $9,000 Whiskey Tasting Event Supports Earthquake Redevelopment
7
Craft Beer Workshops
Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage
6
Cyclist Wine Tours
Pedal Bike Tours Takes Wine Lovers Through Hilly Oregon Wine Country
5
Insect Wine Pairings
Laithwaite's Unique Wine Pairings Suggest the Best Bugs to Go with Wine
4
Cheesy Museum Pop-Ups
Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
3
Movie Set Whiskey Classes
This Japanese Whiskey Tasting is in the Bar from Lost in Translation
2
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
1
Vinegar-Tasting Wineries
Round Pond Offers a Diverse and Delicious Menu to Sample
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DIY Whiskey Kits
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Age-Positive Modeling Agencies
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Futuristic Liquor Stores
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Kinetic Art Exhibitions
'ADA' is an Interactive Sculpture That Lets Visitors Create Art
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
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Sports Lab Interactive Retail
The New ASICS Flagship in Paris Offer High-Tech Customization
Footwear Bar Pop-Ups
The 'Classics & Classics' Pop-Up Offers Footwear and Drink Pairings
Free-Standing Wine Cellars
The Sommi Offers an Antiquated Wine Room that Can be Added to Any Home
In-Store Beer Stations
LCBO Summerhill's Beer Experience Zone Spotlights Local Brews
Localized Luxury Hotels
'Akyra Manor' is a Luxury Hotel in Thailand Surrounded by Natural Beauty
Upleveled Discount Grocers
The Winn-Dixie St Johns Store Reveals the Brand's New Concept
Multi-Sensory Warehouse Installations
'29Rooms' Immerses Refinery29 Readers in Real-World Content
Rainbow Cosmetic Kits
Wet N Wild's 'Unicorn Glow Box' is a Limited Set of Multi-Colored Cosmetics
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
Multi-Dimensional Dining Experiences
The 'Chambers of Flavour' Events are Packed with Suprises
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
Blooming Beverage Pairings
Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
Caribbean-Inspired Boomer Resorts
The First Latitude Margaritaville Will Be in Daytona Beach
Rooftop Restaurant Pop-Ups
The Forest on the Roof is a Dining Experience Atop of Selfridges
Hyper-Relevant Pop-Up Bars
PAND10 is an Amsterdam Bar That Will Close After 10,000 Beers
Palatial Canalside Hotels
The New W Amsterdam Brings Five-Star Accommodations to Centrum
Supermarket Wine Bars
This High-End Grocery Store Allows Customers to Stay for a Drink
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
Personalized Valentine's Ice Cream
Tesco Ireland Stores Has Teamed Up with Haagen Dasz
Blossoming Floral Installations
Apple Invaded Selfridges with Elaborate Flower-Themed Displays
Mythical Creature-Inspired Drinks
The Starbucks Dragon Frappuccino Has a Creamy Green Tea Base
Packaged Avocado Spreads
Tesco Takes Advantage of Avacodo Spread Popularity by Packaging It
Colorfully Responsive Accessories
The Unseen Air Collection Changes with the Environment
Experimental Pop-Up Bars
The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
Zig-Zag Beer Displays
Rodrigo Olvera's Miller Genuine Draft Display Boasts Cut-Out Shapes
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
Holiday Hotel Experiences
This Harrods London Christmas Package Includes VIP Present-Shopping
Speakeasy-Inspired Dining Experiences
This Restaurant Delivers the Full Speakeasy Experience
Soothing Sleep Headphones
This Audio-Playing Eye Mask Blocks Out Noise and Light
Fossil Libation Chillers
The Granite T-Rex Skull Whiskey Rocks are a Playful Way to Chill Drinks
Toasted Graham Lattes
The New Starbucks Hot Drink Flavor is Inspired by Childhood Cereal
Wine Vending Machines
Paired Wine's Enomatic Machines Enhance the Tasting Experience
Gallery-Style Concept Stores
This Spacious Retail Outlet is Set Up Like a Model Home
Solid-State Wine Cellars
The Solid-State Cooling Technology Developed by Haier Debuted at CES 2016
Architectural Vodka Displays
This Ciroc POS Display Resembles a Miniature Building
Co-Branded Coffee Products
The UNDERCOVER x Starbucks Collection Offers Cool Coffee Collectables
Homage-Paying Hotels
The 'Hotel Carlota' Balances a Contemporary Design with Historical Elements
Cascading Champagne Displays
Total Wine's Liquor Store Display Boldly Showcases Veuve Bottles
Edible Flavor Clouds
Pringles' Mechanically Generated Cloud Mimics the Scent and Flavor of Chips
Celebratory Italian Pop-Ups
House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy
Interactive Wine Menus
This Digital Wine Bar Menu Offers Customizable Selections on a Touchscreen
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
Interactive Dining Events
This Restaurant Combines Interactive Theatre with Fine Dining
Canine-Staffed Pop-Ups
The Kronenbourg 1664 Pop-Up Bar is Entirely Staffed by Dogs
Seasonal Latte Clubs
The Orange Sleeve Society was Created by Starbucks to Honor Pumpkin Lattes
Energizing Water Beverages
Eurovita's Perfect Water is Enriched with Caffeine and Electrolytes
Vegan Wine Pairings
The TASTE Restaurant Matches Alternative Meat and Wine
Haute Holiday Hotel Decor
This Burberry Christmas Tree Will Adorn the Lobby of Claridge's London
Vibrant Boomer Fashion
Greet Moens' journeyofastylist Instagram Account Breaks Style Boundaries
Multi-Colored Raspberry Lemonades
The Recipe for This New Starbucks Lemonade Was Shared on Reddit
In-Store Movie Experiences
A Series of In-Store Star Wars Activities Delight Tesco's Customers
Ritzy Hotel Caviar Lounges
Hong Kong's Ritz-Carlton Added a Luxurious Seven-Person Caviar Bar
Heritage Distillery Bourbons
The John E. Fitzgerald Very Special Reserve Bourbon is Exceptional
Botanical Garden Breweries
This Historic Distillery Features a Modern Glass Greenhouse
Employee Perk Charts
This Infographic is an Employee Benefit Chart Featuring Iconic Companies
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
Exotic Artisan Marshmallows
'The Marshmallowist' Makes Luxury Marshmallows in Unique Flavors
Festive Sparkling Wine Packaging
The Chandon Sparkling Wine Features Well Wishes for the Holidays
Complementary Wine Clubs
HelloFresh's Club Offers Wine and Food Pairings to Match Its Meal Kits
Fashionable Space Suits
The Mars Odyssey Space Suit is What You Need for a Chic Space Adventure
Wine-Accompanying Chocolates
These Chocolates are to Be Paired with Sandeman's Porto
Anti-Black Friday Campaigns
These Retailers are Celebrating an Alternative Shopping Holiday
Boomer-Friendly Fitness Programs
'Omni Fitt' is a Personal Training Program for Seniors
Open-Kitchen Dining Experiences
This Restaurant Prepares Each Meal in Front of Diners
Parisian-Inspired Dining Experiences
This Themed Dinner Party Involved an Immersive Atmosphere
Historical Winery Hotels
The Monverde Hotel in Portugal Invites Visitors to Enjoy the Land's Wine
Boozy Spiced Chocolate Beverages
This Spicy Hot Chocolate Features a Splash of Patron XO Cafe
Interactive Wine Lists
VINU's Wine Guru Platform Can be Used by Upscale and Casual Eateries
News-Labeled Ice Creams
This Food Truck Delivers the Scoop on News with a Scoop of Ice Cream
Sour Cider Whiskeys
This Homemade Whiskey Sour is Infused with Sweet Apple Cider
Avocado-Infused Cocktails
The Terminal Bar Serves an Avocado Cocktail That Prepared Like Tea
Coffee Consumption Charts
This Infographic Tracks How Much a Coffee Shop Habit Costs
In-Store Holiday AR Events
Tesco Mobile Ireland Hosted an In-Store Holiday AR Experience
Farm-Inspired Product Branding
The New Tesco Farm Brands Take a Provenance-Style Approach
Bird-Branded Botanical Vodka
Jays Distillery is a British Vodka Maker with Sophisticated Packaging
Handmade Earthy Scent Collections
P.F. Candle Co Offers a Rustic Touch to Its Fragrance Products
Color-Changing Hotel Facades
The Hotel KHAN in Seoul Changes Color Based on the Sun's Angle
Electric Wine Openers
This Motorized Cork Screw Opens Bottles of Wine in Seconds
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
Carbonated Citrus Water
Eataly New York's Spritzers Blend Sparkling Water, Bitters and Prosecco
Categorized Wine Displays
World Market's Wine Section Identifies Favorites, Flavor Profiles & More
Dehydration-Detecting Clothing
This Texting Coating Enables Clothes to Show Your Hydration Levels
Wizardly Restaurant Experiences
Universal Studios' The Leaky Cauldron Pays Homage to Harry Potter
Protein-Rich Beer Pairings
Forked River Brewing Co. Created a Tasting Menu for Beer and Sausages
Academic Whiskey Tastings
Jameson's Academy Experience Includes a Tasting and Warehouse Visit
Food-Enhancing Visuals
Get a Taste for Stella Artois' Sensorium, an Innovative Dining Event
Vodka Mixology Classes
Deep Eddy Vodka Hosts Signature Cocktail Making Sessions
Speedy Coffee Apps
The Starbucks Mobile App Lets Users Skip the Line for Their Customized Drink
Breakfast Preference Infographics
This Map Divides the United States by Waffles or Pancakes
Hydrating Travel Tablets
1Above Addresses Jet Lag with a Solution for Hydration and Travel
Voice-Controlled Coffee Apps
The 'My Starbucks Barista' Lets Consumers Order with Voice Commands
Blended Pumpkin Beverages
This Iconic Fall Drink is Now Available in a Convenient Glass Bottle
Millennial Dining Discounts
Thomas Keller's 30-for-30 Makes Fine Dining Accessible to Gen Y
Banana Split Frappuccinos
This Starbucks Secret Menu Item is Perfect for Summer
Vegan Nut Roasts
Tesco's Meat-Free Nut Roast is an Option for Vegan Holiday Celebrations
Enriched Fruit Water
WANU Combines Water and Nutrition in a Single Bottle
Espresso-Flavored Iced Teas
Starbucks Teavana 'Matcha & Espresso Fusion' is Tasty and Attractive
Culinary Cycling Tours
Farm to Fork Fondo Combines Fitness With Gourmet Food and Wine
Prisoner's Dilemma-Inspired Eateries
The 'Betrayers’ Banquet' is a Psychological Dining Experiment
Whiskey-Filled Advent Calendars
This Unique Calendar Allows Consumers to Sample Festive Spirits
Coconut Chocolate Eggs
This Easter Egg from Tesco Mashes Up Coconuts and Chocolate
Revealing Latte Infographics
This Chart Details the Hidden Ingredients Inside Pumpkin Spice Lattes
Dynamic Wine Signage
Total Wine and More's Retail Signage Uses Video to Reveal Product Origins
Boozy Artisanal Caramels
The Jonboy Caramel Treats are Made with Various Liquors
Spicy Comic Character Whiskeys
The Hellboy Hell Water Cinnamon Whiskey is 66.6 Proof
Pizza-Specific Wines
'Slice of Wine' is Designed for Pairing Pizza and Wine
Elderly Accessory Campaigns
Ethel and Frank's Mockery Ads Star Granny Supermodels
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
Cheesy Beer Pairings
Flying Dog Brewery and Crisafulli’s Cheese Held a Tasting for Cheese and Beer
Second Amendment Drink Chillers
Whiskey Bullets Use Faux Firepower to Keep Drinks Cool
AR-Powered Grocery Concepts
The Tesco Google Glass App Lets Shoppers Find Products and Promotions
Mint Chocolate Blended Beverages
The New Midnight Mint Mocha from Starbucks is a Limited Edition
Women's Workforce Entry Internships
'The Enternship' Provides Mature Women With Work Opportunities
Mature Makeup Muses
Urban Decay's Newest 'Monthly Muse' is the Iconic Baddie Winkle
Crossover Luxury Tequilas
Patron and Lalique Team Up to Create a $7,500 Bottle of Tequila
Space-Bound Whiskey Glasses
The Ballantine's Zero Gravity Tumblers are Made for Drinking in Space
Six-Ingredient Gin Spirits
Willibald Farm Distillery Uses Few Botanicals in Its Barrel-Aged Gin
Spiced Pumpkin Oats
This Overnight Porridge Breakfast Meal is Ideal for the Fall Season
DIY Floral Ice Buckets
This Beautiful Ice Bucket is Made from a Mix of Flowers and Fruit
Recipe-Laden Auto Campaigns
'Taste of Kia' Aims to Position the Brand Alongside Delicious Food
Surprise Delivery Campaigns
Tesco Lotus Express Treats People in Thailand to Unexpected Gifts
Multi-Sensory Art Museums
The Tate Sensorium Invites Guests to Experience Art in a New Way