These May 2018 social good trends encompass a variety of conscious initiatives that aim to make a positive difference in the world.
In order to raise awareness of the harmful experiences that many women face outside of Planned Parenthood locations at the hands of overzealous protesters, a VR initiative was created that shows how manipulative and terrible it can be to be on the other end of it. The initiative is called 'Across the Line VR,' and allows users to see what it's like to be swarmed by protesters in a stressful situation, highlighting the need for more regulation to protect staff and patients at these clinics.
Also highlighted is the truthful drug education program that was implemented by a US school in place of the dated and highly ineffective DARE program. In order to get a better understanding of the effectiveness of the Drug Policy Alliance curriculum and to see how it's received by students and parents, the school featured a trial class for 14 and 15 year olds.
Top 65 Social Good Trends in May
From Inclusive Festival Shoots to Marginalized Voice Databases:
Riley von Niessen — May 26, 2018 — Social Good
64
Inclusive Festival Fashion Photography
This Coachella Series Shows the Diversity of Attendees
63
Stacked Affordable Housing Solutions
Containerwerk Uses Containers for a Cost-Effective Initiative
62
Hummingbird-Supporting Makeup
The New Wet n Wild Line Raises Money for Climate-endangered Species
61
Charitable Movie-Based Fashion Drops
Fat Tiger Workshop Celebrates 'Rampage' with Fierce Clothing
60
Censorship-Fighting Billboards
Billboards Beyond Boarders Gives a Voice to Silenced Journalists
59
On-Demand Non-Emergency Rides
Ford's GoRide Service Helps People Get to Doctor's Appointments
58
Plush Child Nutrition Kits
This Kit Uses Koalas and Animated Cards to Gets Kids to Eat Right
57
Empowering Culinary Startups
Farming Hope Offers Opportunity for the Homeless to Better Land Jobs
56
Timber-Built Tiny Classrooms
The Emerge Cabin was Designed and Built in Three Weeks by Students
55
Charitable Fashion Pop-Ups
Harrods' Launched 'Fashion Re-Told' with the NSPCC to Benefit Charity
54
High School eSports Leagues
The PlayVS Startup Wants to Use eSports as an Educational Tool
53
Immersive LGBTQ+ Gallery Exhibits
'DITCH' is an Outloud LGBTQ-Celebrating Performance
52
Charitable Superfood Snacks
All Profits from Kalumi's Cheeky Chai Superfood Bar Support Girls Inc.
51
Poignant AR Traveling Experiences
1RIC's 'Terminal 3' Tasks Users with Interrogating Passengers
50
Certified Palm Oil-Free Snacks
Enjoy Life Foods is Promoting Transparency in Free-From Foods
49
Guilt-Free Vegan Furniture
Erez Nevi Pana Experimented with Plants & Minerals for This Exhibition
48
VR Lecture Halls
Full Sail is Using the Rumii App to Help Online Students Better Interact in Class
47
Empowering Adventure-Based Campaigns
North Face's Move Mountains Inspires Young Girls
46
Color-In Mobile Posters
BBH LA Created Customizable Posters for Instagram for Teens to Share
45
Feminist Department Store Panels
Bloomingdale's 'In Her Shoes' Event Launches This Week
44
Customizable Espadrille Shoes
The Afridrille is Handmade in Kenya and Designed in Austin
43
Video-Based Group Therapy Platforms
The Campfire Platform Helps Users Build a Caring Social Group
42
Self Care-Centric Apps
The Shine App by Marah Lidey & Naomi Hirabayashi Makes Wellbeing Accessible
41
Supportive Student Apps
This App Directs Stricken Students to the Resources They Need
40
Customized Dog Socks
PupSocks Helps Pet Owners Sport the Image of Their Furry Best Friend
39
Ethical Conservation Chocolates
Creo Chocolate's Single-Origin Bar Supports Rainforest Life
38
Blockchain ID Initiatives
This Austin Blockchain Initiative Will Help the Homeless Community
37
Fashion-Forward Ethical Abaca Bags
Abacá Celebrates Tradition with an Adorable and Modern Flair
36
Contextualized Dictionary Apps
The Reverso App Uses Quizzes and Synonyms to Boost Language Skills
35
Loan Payback Employee Perks
Estee Lauder Offers Student Loan Contributions for Employees
34
Mournful Empty Streetcars
An Empty Streetcar Ran Through Toronto for the WSIB Day of Mourning
33
Autism-Certified Theme Parks
'Sesame Place' Gives Guests a Fun and Inclusive Experience
32
Delicate Urban School Buildings
Archimania's Design Boasts a Slatted Boxed Roof Sculpture
31
VR Abortion Clinic Experiences
Planned Parenthood's VR Experience Hopes to Elicit Empathy
30
Socially Empowering Digital Magazines
LocalLove Brings Communities Together Through Events & Media
29
Blockchain Voting Apps
The State of West Virginia is Trialing a Blockchain-Secured Voting App
28
Tribute-Paying Tumblers
Stripes is Selling Limited-Edition Selena Quintanilla Cups
27
Fashion-Forward Earth Day Initiatives
Adidas, Parley & MLS Seek to Educate About Recycling
26
Religious Flower Petal Recycling
Help Us Green is Recycling Salvaged Flower Petals into Incense
25
Charitable Tie-Dye Cupcakes
Baked by Melissa's New Cupcakes Support the Make-A-Wish Foundation
24
Contactless Donation Screens
The Give DIFFerently's 24-Hour Donation Point is a New Way to Give
23
Workplace Diversity Campaigns
HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
22
Charity-Supporting Smartphones
The Apple (Product)RED iPhone 8 and 8 Plus Fights HIV/AIDS
21
Truthful Drug Education Programs
This US School is Using the Drug Policy Alliance Curriculum
20
Women's Equality Timepieces
The Women’s Movement Resist Watch Starts Necessary Conversations
19
Poignant Lynching Memorials
The 'National Memorial for Peace and Justice' is a Powerful Exhibition
18
Political Teen Summits
The Teen Vogue Summit: Turn Up is Set to Empower Teens Seeking Change
17
Car Wreckage Smartphone Cases
The Volkswagen Crashed Cases Warn Against Texting and Driving
16
Limited-Edition Dog Prints
KAWS Made a Snoopy Print for the Nonprofit Organization Free Arts NYC
15
Breastfeeding Political Candidate Ads
Kelda Roys Breastfed Her Child in Her Promotional Ad Spot
14
Charity-Encouraging Superhero Campaigns
Deadpool & Omaze's Collaboration Supports Cancer Research
13
Voice-Assisted Donations
Amazon is Now Allowing for Alexa Charitable Donations
12
In-Vitro Pregnancy Benefits
Starbucks Will Now Cover IVF Treatment Costs for All Employees
11
Charitable Conservation Songs
Sharp's Brewery and Universal Music Launched a Single for 'Kevnor'
10
Marginalized Voice Databases
Equity at the Table Aims to Bring Diversity to the Food Industry
9
Female-Focused Film Festival Shorts
Bulgari Will Spotlight Women at the Tribeca Film Festival
8
Emotional Dementia Awareness Campaigns
Bryan Cranston Narrates an Emotive Video About Dementia
7
LGBTQ-Celebratory T-Shirts
Andrew Joins With Charles Hashim to Showcase Its Exclusive T-Shirt
6
Equal Pay Initiative Campaigns
adidas Works with Lean In With the #20PercentCounts Campaign
5
Diversity Expanding Architecture Camps
Hip Hop Architecture Camp Combines Music and Urban Planning
4
Online ASL Art Exhibits
The Updated Met Open Access Initiative Brings Guided ASL Facebook Tours
3
Restaurant Industry Conferences
The MAD Symposium is Returning with a Focus on Social Justice
2
Intuitive Tactile Alphabets
'ELIA Frames' are Faster to Read and More Intuitive Than Braille
1
Immersive Moon-Touring Videos
NASA Gives You a Tour of the Moon's Surface Area with Collected Data
Related Ideas
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Online Mental Health Communities
'Side by Side' Offers Online Anonymous Connections for Health
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Traceable Fashion Collections
Nobody's Child Unveils its New Digital Product Passport Program
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Employee-Only Metaverses
Coty Created Coty Campus for Its 11,000 Global Employees
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Awareness-Raising Rolling Papers
VIBES and the Last Prisoner Project Launch RELEASE PAPERS
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Mental Health Platforms
'Maro' Provides Teachers with Plans and Resources to Address Mental Health
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Traveling Family-Focused Campaigns
NGS and Vivid-Pix are Celebrating Family History Month
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Employee Wellness Platforms
Scotch & Soda Launches a New Mental Health Platform for Employees
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Bread Bag Awareness Campaigns
The #TellTheWholeStory Campaign Raises Domestic Violence Awareness
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Digital Passport Partnerships
Viamedici Partnered with Sustain360 on Environmental Initiatives
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Anti-Chemical Farming Partnerships
GreenField and Snacktivist Foods Announced a New Initiative
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Youth Esports Safety Initiatives
British Esports Partnered with the NSPCC on a Series of Events
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Vocational Education Advocacy Campaigns
Kagiso Trust and Sasol Foundation Launch a New Initiative
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Healthy Dating Guides
Tinder Partners with No More to Produce Healthy Dating Guides for Users
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Esports Wellness Platforms
Ninja Labs and Vivior Launch the 4SIGHT Wellness Platform
Discreet Victim Support Initiatives
VST and Loblaw Have Teamed Up on the Ask for Angela Campaign
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Health-Focused Staff Programs
SOCIETY Debuts the 'SOCIETY Residents' Employee Welfare Initiative
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Gamer Wellness Initiatives
Riot Games Taps Take This for an Esports Mental Health Initiative
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Digital Age-Diverse Platforms
Growing with Age is a Platform for Sustaining Age-Diverse Workforces
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Esports Mental Health Initatives
UKETC's Teams Unite with Play Aid for a Mental Health Initiative
LGBTQIA + Charitable Auctions
FOLX Health Partnered with The Black Trans Advocacy Coalition
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Diversity-Promoting Digital Courses
The North Face Introduces the Allyship in the Outdoors Course
Empowering Educational Initiatives
Sight School Empowers Individuals with Visual Impairments
Public Awareness Campaigns
Saskatchewan Launched a Campaign Against Interpersonal Violence
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Safe Mental Health Spaces
Suniel Shetty Launches a Mental Health App with 24/7 Access to Therapy
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Anti-Domestic-Violence Campaigns
Neighbours, Friends and Family Offers PSAs for Signs of Abuse
DVAM Giving Coalitions
The NNEDV's #Every1KnowsSome1 Campaign Raises Domestic Violence Awareness