These May 2018 social good trends encompass a variety of conscious initiatives that aim to make a positive difference in the world.
In order to raise awareness of the harmful experiences that many women face outside of Planned Parenthood locations at the hands of overzealous protesters, a VR initiative was created that shows how manipulative and terrible it can be to be on the other end of it. The initiative is called 'Across the Line VR,' and allows users to see what it's like to be swarmed by protesters in a stressful situation, highlighting the need for more regulation to protect staff and patients at these clinics.
Also highlighted is the truthful drug education program that was implemented by a US school in place of the dated and highly ineffective DARE program. In order to get a better understanding of the effectiveness of the Drug Policy Alliance curriculum and to see how it's received by students and parents, the school featured a trial class for 14 and 15 year olds.
Top 65 Social Good Trends in May
From Inclusive Festival Shoots to Marginalized Voice Databases:
Riley von Niessen — May 26, 2018 — Social Good
64
Inclusive Festival Fashion Photography
This Coachella Series Shows the Diversity of Attendees
63
Stacked Affordable Housing Solutions
Containerwerk Uses Containers for a Cost-Effective Initiative
62
Hummingbird-Supporting Makeup
The New Wet n Wild Line Raises Money for Climate-endangered Species
61
Charitable Movie-Based Fashion Drops
Fat Tiger Workshop Celebrates 'Rampage' with Fierce Clothing
60
Censorship-Fighting Billboards
Billboards Beyond Boarders Gives a Voice to Silenced Journalists
59
On-Demand Non-Emergency Rides
Ford's GoRide Service Helps People Get to Doctor's Appointments
58
Plush Child Nutrition Kits
This Kit Uses Koalas and Animated Cards to Gets Kids to Eat Right
57
Empowering Culinary Startups
Farming Hope Offers Opportunity for the Homeless to Better Land Jobs
56
Timber-Built Tiny Classrooms
The Emerge Cabin was Designed and Built in Three Weeks by Students
55
Charitable Fashion Pop-Ups
Harrods' Launched 'Fashion Re-Told' with the NSPCC to Benefit Charity
54
High School eSports Leagues
The PlayVS Startup Wants to Use eSports as an Educational Tool
53
Immersive LGBTQ+ Gallery Exhibits
'DITCH' is an Outloud LGBTQ-Celebrating Performance
52
Charitable Superfood Snacks
All Profits from Kalumi's Cheeky Chai Superfood Bar Support Girls Inc.
51
Poignant AR Traveling Experiences
1RIC's 'Terminal 3' Tasks Users with Interrogating Passengers
50
Certified Palm Oil-Free Snacks
Enjoy Life Foods is Promoting Transparency in Free-From Foods
49
Guilt-Free Vegan Furniture
Erez Nevi Pana Experimented with Plants & Minerals for This Exhibition
48
VR Lecture Halls
Full Sail is Using the Rumii App to Help Online Students Better Interact in Class
47
Empowering Adventure-Based Campaigns
North Face's Move Mountains Inspires Young Girls
46
Color-In Mobile Posters
BBH LA Created Customizable Posters for Instagram for Teens to Share
45
Feminist Department Store Panels
Bloomingdale's 'In Her Shoes' Event Launches This Week
44
Customizable Espadrille Shoes
The Afridrille is Handmade in Kenya and Designed in Austin
43
Video-Based Group Therapy Platforms
The Campfire Platform Helps Users Build a Caring Social Group
42
Self Care-Centric Apps
The Shine App by Marah Lidey & Naomi Hirabayashi Makes Wellbeing Accessible
41
Supportive Student Apps
This App Directs Stricken Students to the Resources They Need
40
Customized Dog Socks
PupSocks Helps Pet Owners Sport the Image of Their Furry Best Friend
39
Ethical Conservation Chocolates
Creo Chocolate's Single-Origin Bar Supports Rainforest Life
38
Blockchain ID Initiatives
This Austin Blockchain Initiative Will Help the Homeless Community
37
Fashion-Forward Ethical Abaca Bags
Abacá Celebrates Tradition with an Adorable and Modern Flair
36
Contextualized Dictionary Apps
The Reverso App Uses Quizzes and Synonyms to Boost Language Skills
35
Loan Payback Employee Perks
Estee Lauder Offers Student Loan Contributions for Employees
34
Mournful Empty Streetcars
An Empty Streetcar Ran Through Toronto for the WSIB Day of Mourning
33
Autism-Certified Theme Parks
'Sesame Place' Gives Guests a Fun and Inclusive Experience
32
Delicate Urban School Buildings
Archimania's Design Boasts a Slatted Boxed Roof Sculpture
31
VR Abortion Clinic Experiences
Planned Parenthood's VR Experience Hopes to Elicit Empathy
30
Socially Empowering Digital Magazines
LocalLove Brings Communities Together Through Events & Media
29
Blockchain Voting Apps
The State of West Virginia is Trialing a Blockchain-Secured Voting App
28
Tribute-Paying Tumblers
Stripes is Selling Limited-Edition Selena Quintanilla Cups
27
Fashion-Forward Earth Day Initiatives
Adidas, Parley & MLS Seek to Educate About Recycling
26
Religious Flower Petal Recycling
Help Us Green is Recycling Salvaged Flower Petals into Incense
25
Charitable Tie-Dye Cupcakes
Baked by Melissa's New Cupcakes Support the Make-A-Wish Foundation
24
Contactless Donation Screens
The Give DIFFerently's 24-Hour Donation Point is a New Way to Give
23
Workplace Diversity Campaigns
HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
22
Charity-Supporting Smartphones
The Apple (Product)RED iPhone 8 and 8 Plus Fights HIV/AIDS
21
Truthful Drug Education Programs
This US School is Using the Drug Policy Alliance Curriculum
20
Women's Equality Timepieces
The Women’s Movement Resist Watch Starts Necessary Conversations
19
Poignant Lynching Memorials
The 'National Memorial for Peace and Justice' is a Powerful Exhibition
18
Political Teen Summits
The Teen Vogue Summit: Turn Up is Set to Empower Teens Seeking Change
17
Car Wreckage Smartphone Cases
The Volkswagen Crashed Cases Warn Against Texting and Driving
16
Limited-Edition Dog Prints
KAWS Made a Snoopy Print for the Nonprofit Organization Free Arts NYC
15
Breastfeeding Political Candidate Ads
Kelda Roys Breastfed Her Child in Her Promotional Ad Spot
14
Charity-Encouraging Superhero Campaigns
Deadpool & Omaze's Collaboration Supports Cancer Research
13
Voice-Assisted Donations
Amazon is Now Allowing for Alexa Charitable Donations
12
In-Vitro Pregnancy Benefits
Starbucks Will Now Cover IVF Treatment Costs for All Employees
11
Charitable Conservation Songs
Sharp's Brewery and Universal Music Launched a Single for 'Kevnor'
10
Marginalized Voice Databases
Equity at the Table Aims to Bring Diversity to the Food Industry
9
Female-Focused Film Festival Shorts
Bulgari Will Spotlight Women at the Tribeca Film Festival
8
Emotional Dementia Awareness Campaigns
Bryan Cranston Narrates an Emotive Video About Dementia
7
LGBTQ-Celebratory T-Shirts
Andrew Joins With Charles Hashim to Showcase Its Exclusive T-Shirt
6
Equal Pay Initiative Campaigns
adidas Works with Lean In With the #20PercentCounts Campaign
5
Online ASL Art Exhibits
The Updated Met Open Access Initiative Brings Guided ASL Facebook Tours
4
Diversity Expanding Architecture Camps
Hip Hop Architecture Camp Combines Music and Urban Planning
3
Restaurant Industry Conferences
The MAD Symposium is Returning with a Focus on Social Justice
2
Intuitive Tactile Alphabets
'ELIA Frames' are Faster to Read and More Intuitive Than Braille
1
Immersive Moon-Touring Videos
NASA Gives You a Tour of the Moon's Surface Area with Collected Data
Related Ideas
Blue Light Awareness Campaigns
The Vaseline Screen Block Campaign Informs Gamers of Hidden Damage
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Groundbreaking Accessible Cultural Initiatives
AccessNow & City of Toronto Present AccessFest
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Sensory Accessibility Programs
Lush Cosmetics Partners with KultureCity for a Pilot Program
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Supportive Mental Wellness Initiatives
Saks Fifth Avenue Foundation Highlights Its Commitment
In-App Mental Health Features
Snapchat Launches 'Here For You' Canada for Young Users
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Gamer-Targeted Donor Campaigns
Virtual Donors Turns In-Game Deaths into Real Registrations
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Hybrid Health-Focused Apps
The Evidentree App Brings Together Modern Science and Natural Medicine
3D-Printed Custom Assistive Devices
Makegood Relies on 3D Tech to Build Custom Assistive Devices
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Sports-Based Philanthropic Activations
Cigna Healthcare Hosted the 2026 Safe Zone Activity Day
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Advanced School Safety Innovations
Navigate360 Debuts "One Platform for a Safe & Compliant School"
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Distracted Driving Awareness Videos
Project Yellow Light's 'Love Story' Is a Wake-Up Call
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Inclusive Mental Health Campaigns
Samsung and SOS Voz Amiga Partner for 'Saved in Translation'
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Nonprofit Technology Solutions
Benevolent Tech Launched the Mission Action Pack (MAP)
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Diversity-Focused AI Image Generators
Create Labs Ventures x TONL Enable Authentic Representation
AI-Enhanced Virtual Reality Therapies
PsyTechVR Offers Clinicians & Patients Sophisticated Tools
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Mental Health-Focused Music Alliances
Project Healthy Minds and the Music Health Alliance Partner
Digital Wellness Platforms
Vibe Lives App Supports Mental Health With Frequencies And Community
Disability Inclusion-Focused Initiatives
The World Health Organization Issues a Call for Proposals
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Inclusive CPG Brand Initiatives
Procter & Gamble Implements Accommodations and Tools
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Total Wellness Platforms
CARE Integrates Biological, Psychological, Social, and Spiritual Health
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Health Equity-Focused Summits
CareMessage Announces Inaugural Connected by Care 2025 Summit
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Inclusive Tech Awards
The Qatar Assistive Technology Center Boasts the Mada Innovation Award
Mentorship-Focused Visual Arts Educations
Nikon Expands Partnership with NYC salt
Digital Accessibility-Focused Media Labs
Infinum Launches the Groundbreaking Empathy Lab Campaign
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Employer-Focused Therapy Platforms
Grow Therapy Launches an Employer and Health System Offering
Consumer Review Platforms
Discover Real Brand Experiences with DapplePot’s Community Insights
Technology-Driven Healthy Aging Projects
MEDTEQ+ and AGE-WELL Continue the envisAGE Initiative
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Retailer-Led Climate Working Groups
Thrive Market Launches Climate Action Working Group
Groundbreaking Menopause Digital Platforms
Winona Emphasizes Connection, Support, and Education
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Mobile Harm Reduction Initiatives
Care Resource Strives to Protect the Public with the SPOT
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Youth Vision Care Events
OneSight EssilorLuxottica, Oakley, and Kylian Mbappé Joined Forces
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Healthy Aging Symposiums
Vivid-Pix Was Part of a Collaborative Symposium on Healthy Aging
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Conscious Shopping Assistants
Better Buy Reveals Product Risks And Suggests Healthier Alternatives
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Education-Focused Brand Advocacy Initiatives
Mira Advocates for Sex and Hormonal Health Education
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Philanthropic Investment Initiatives
Absolutaris Base Launches Global Philanthropy Initiative
Assistive Technology Awareness Campaigns
Texas is Committed to Inclusive Technology
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Accessibility-Promoting Digital Platforms
GovTech Singapore Has Introduced A11y Playground
Esports Fan Community Apps
Evil Geniuses Launched 'Villainverse' for its Most Devout Fans
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Regional Menstrual Equity Projects
KuCoin Collaborates on an Important Social Initiative
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Women-Focused Tech Hiring Drives
HCLTech Presents the 'Women in Tech' Hiring Drive 2025
Child Abuse-Preventing Campaigns
Prevent Child Abuse America Launches an Important Initiative
Young Leaders-Focused Initiatives
Universities Organize the Global Campus Gen-Z Leaders Exchange
Down Syndrome Awareness Campaigns
CDSS Debuts a Powerful National Awareness Campaign
Inclusive Tech Brand-Initiated Programs
Samsung Places Great Focus on Accessibility and Inclusion
Music-Driven Coding Lessons
Amazon Launches the Inclusive Your Voice is Power Program
Gen Z-Focused Tech Initiatives
SJTU Welcomed Gen Z Students as Part to Discuss Tech
Gender Gap-Addressing Education Initiatives
Organizations Emphasize the Need for Girls' Education
Child Neglect-Focused Campaigns
Vantage Foundation Partners with SOS Children's Villages Portugal
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Access-Focused Performing Arts Organizations
SHOWAbility Emphasizes Disability Inclusion
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Tech-Empowered Accessibility Initiatives
Remarkable Advocates for Individuals with Disabilities
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Tiered Healthcare Benefit Plans
American Collective LP Has Introduced a Dual-Focused Initiative
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Empowering Inclusivity-Focused Nonprofits
NoisyVision is an International Non-Profit Organization
Esports Harm Prevention Programs
Ygam Launched a Mental Health Programme for Gaming Communities
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
School Wellbeing Support Initiatives
MADL Launches The Mindful Fund to Aid Mental Wellbeing
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
Ethical Influencer Programs
TikTok and 4A's Back the Responsible Influence Certification Program
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square