Kelda Roys Breastfed Her Child in Her Promotional Ad Spot

 - Apr 12, 2018
References: keldaforgovernor & adweek
Kelda Roys is a Wisconsin gubernatorial candidate that's drawing national attention following her promotional ad spot in which she breastfed her child on camera while discussing her intention to ban harmful chemicals from baby bottles and sippy cups.

This intimate moment wasn't scripted. Mid-shoot Roys stopped what she was doing to calm her crying baby. Realizing her baby was hungry, the candidate started breastfeeding her child, and because she thought this interruption would be edited out, she continued still discussing her political intentions. This wholesome moment was later included in the final cut of the ad, as it highlights the personal tie Roys has to her message, while normalizing the act of breastfeeding for people everywhere.