May 2017 alcohol reveal several novelty items that can be added to cocktails to enhance their appearance or flavor, as well as unique alcoholic gifts offered by tech brands.
The 'Raspberry Shimmer Pop a Ball For Prosecco' is an edible shimmer dust that can be used to enhance the appearance and flavors of the cocktails it is added to. Another example of novelty alcohol-related products is Alice & the Magician's edible perfumes, which come in a range of flavors and can be sprayed onto beverages and food to enhance their flavors.
Google is known for its hospitality towards its employees, and the brand also extends that hospitality to its visitors. To do this, the company's Campus Warsaw in Poland hands out elegant, minimalist vodka bottles to its visitors on special occasions.
Top 55 Alcohol Trends in May
55
Beachside Bar Activations
'Bomboras' is a Temporary Beachside Bar in Torquay, Australia
54
Tech Brand Vodka Gifts
The Google Campus Warsaw Offers Complimentary Vodka for Visitors
53
Elegantly Canned Cocktails
WheelHouse's Cocktails in Cans are Sophisticated
52
Bag-In-Box Water Packages
The AquaViBox Packages Water in a Box for Easy Dispensing
51
Theatrical Pop-Up Bars
The Wonderland Bar in London Boasts Color-Changing Drinks and More
50
Home Distillery Attachments
The PicoBrew PicoStill Lets Consumers Distill Their Own Spirits
49
In-Office Champagne Buttons
London's 40 Beak Street Will Be Built to Offer Champagne on Demand
48
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
47
AR Cocktail Menus
City Social's 'Mirage' is the World's First Augmented Reality Cocktail Menu
46
Charitable Political Ales
Northern Maverick Brewing's 'Fake News Ale' Uses a Donald Trump Cartoon
45
Boozy Artisanal Adult Sodas
The BEST DAMN Brewing Co. Released Two New Flavored Sodas
44
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
43
Forty-Ounce Wine Bottles
Forty Ounce Wine Only Offers Large Wine Bottles
42
Tippling Toronto Taquerias
The New Toronto Taco Bell Will Offer Alcoholic Beverages
41
Automatic Cocktail Appliances
The Bibo Barmaid Can Make Cocktails in a Matter of Seconds
40
Safe Consumption Wine Bottles
The Don't Reach the Bottom Campaign Encourages Responsible Drinking
39
Drinkable Glitter Flakes
The Raspberry Shimmer Popaball Adds Flavor & Edible Sparkles to Prosecco
38
Beer Connoisseur Posters
This Poster for Beer Lover Includes a Styles Guide and Personal Tracker
37
Mixology-Inspired Fragrance Sets
The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered
36
Lowbrow Wine Branding
The Forty Ounce Rosé Wines are Packaged Like Malt Liquor
35
Scented Smokey Shaken Cocktails
Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass
34
Pre-Hangover Cure Beverages
The Hangover Drink Can be Drunk as a Precaution or for Relief
33
Low-Sugar Sparkling Wines
The Carlo Gancia Leggero Prosecco Wine is a Lighter Libation Option
32
Citrus Juice-Infused Beers
The Bud Light Radler Beer Arrives Just in Time for Warmer Weather
31
Coffee-Infused Maple Syrups
The Trees Knees Coffee Maple Syrup is Suitable for Food and Drinks
30
Earth Day-Honoring Beers
Sly Fox's New SRT ALE Celebrates Earth Day by Supporting a Good Cause
29
Collaborative Influencer Clubs
This Club in the City is a Place for Entrepreneurs to Connect
28
Single-Serve Wine Pouches
The Mifuwi Wine Products are Conveniently Packaged in a Pouch
27
Abstract Plank Wine Racks
The Dakota Leaning 24 Bottle Wine Rack Stores Bottles Obscurely
26
Premium Fruit Juice Vodkas
The Stoli Crushed Fruit-Flavored Vodkas Have Upfront Branding
25
Multi-Sensory Cocktail Sprays
Silent Pool's Cocktail Mists are Branded as a "Liquid Garnish"
24
Urban Beach Bar Pop-Ups
This Beer Bar Embodies the Spirit of the Beach in the Heart of the City
23
Color-In Alcohol Gifts
This Gift Set Pairs a Bottle of Absinthe with Colored Pencils and a Book
22
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
21
Probiotic Hangover Supplements
The ClearVia Probiotic Blend Helps the Body Metabolize Alcohol
20
Pure Carrot Spirits
Boardroom Spirits' C is 92-Proof Alcohol Made Entirely from Carrots
19
Concept Pub Crawl Beers
These Beer Bottles Were Inspired by the Famous Otley Run
18
Powdered Wine Packets
This Winery Introduced the World to a Wine Powder on April Fool's Day
17
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
16
Coffee Kombucha Hybrids
Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
15
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
14
Biodynamic Herbal Tonics
Oregon's Wild Harvest Makes Solutions for Digestion, Stress and More
13
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
12
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
11
Blended Coffee Beers
The Funky Buddha Mexican Coffee Stout is Richly Brewed to Perfection
10
Cactus Juice-Infused Sodas
The Mtn Dew Spiked Lemonade Has Crushed Lemons and Cane Sugar
9
Celebrity Homemaker Wine Services
Martha Stewart Wine Co. is an Online Shop Curated by Stewart
8
Martini Hand Cream Pairings
Aidan Bowie's Vetiver Woodland Martini is Served with Hand Cream
7
Tonic Water Syrups
This Tonic Syrup Was Developed for Experimentation with Tonic Water
6
Hoppy Citrus Kombuchas
Humm Kombucha's 'Hopped Grapefruit' Introduces a New Flavor Pairing
5
Artisanal Weight Management Drinks
The Shrub Drinks Drinking Vinegars are Refreshingly Cleansing
4
Six-Ingredient Gin Spirits
Willibald Farm Distillery Uses Few Botanicals in Its Barrel-Aged Gin
3
Non-Stop Live Music Nightclubs
The Piano Works' Musicians Take Requests from the Audience
2
All-Natural Cannabis Edible Collections
Zoots Offers a Wide Range of Medicated Edibles and Drinks
1
Spicy Cocktail Fruit Vinegars
The Blossom Vinegar Ginger Apple Pear Flavor is Tart and Sweet
Related Ideas
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Mini Cocktail Cans
The Cocktail Collection Mini Cans are 100ml and Ready to Drink
Reimagined Cocktail-Themed Wedding Traditions
BOMBAY SAPPHIRE Tackles a Classic Wedding Tradition
Summertime Gin Cocktails
Sir Edmond's Refreshing Gin Serves Meet the Demand for Lighter Options
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Gin Cocktail Experiences
Fords Gin Hosted its 'Beyond the Pour' Experience at Rockefeller Center
Cocktail-Inspired Non-Alcoholic Alternatives
Maison Perrier Chic Reimagines Classic Libations
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Boozy Boba Pearls
Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Summer-Ready Elevated Cocktail Experiences
Glenfiddich is Reimagining Summer Cocktail Culture
Après-Ski–themed Vodka Launch Parties
Holiday Vodka Makes Its Entry into the New York Market
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Flavorful Concentrated Beverage Kits
re:bloom Infusions Debuts Cherry Cordial and Golden Margarita
Juicy Cannabis Seltzers
Not Beer Vibed Features Real Fruit Juice, THC and CBD
Dubai Chocolate-Style Espresso Martinis
The Drinks Bureau Put a Viral Spin on a Coffee Cocktail
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Functional Sparkling Beverage Expansions
Chill Spritz is Entering the UK Market
Speakeasy-Inspired Airport Pop-Ups
A Johnnie Walker Black Ruby Pop-Up Launched in Paris
Whimsical Gin Pop-Ups
Refreshing Encounters by Hendrick’s Gin is an Invitation to a Curious World
Aperitivo-Inspired Schmears
PopUp Bagels and Spritz Society Created Aperitivo Orange Shmear
Social Media-Inspired Vodka Drinks
VK Squashka Responds to the Popularity of Tiktok Recipes
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Alcohol-Free Nitro Cocktails
Funkin Launched an Alcohol-Free Strawberry Daiquiri and Piña Colada
Transparent Vodka Water Cans
SVEDKA Vodka Water Blends Real Vodka, Purified Water and Fruit Flavor
Branded Soft Drink Cocktails
The Au Vodka x Tango Drinks Come in Two Flavor Options
Soda Brand Canned Cocktails
Schweppes Mix Comes in the Gin Twist and Paloma Bliss Varieties
Playful Garden-Inspired Gin Bottles
Hendrick’s Gin Released the 'Whimsical Watering Can'
Pickle Cocktail Pop-Ups
Prince Igor Launches 'Project Pickle' at Toronto's Project Gigglewater
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
Cocktail-Inspired Lip Balms
Omy Launched Lip Drinks Inspired by Negronis, Palomas and Punch
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Fruity Pink Spritzes
The Sarti Spritz is Easy to Prepare with Prosecco and Soda
Non-Alcoholic Botanical Spritzes
Botivo's Sparkling Botanical Aperitivo Entices a Younger Audience
Festival-Themed Cocktail Promotions
Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella
Popsicle-Favored Alcoholic Drinks
Tilray Has a New Lineup of Popsicle-Branded Alcoholic Drinks
Ready-to-Pour Spritz Cocktails
Aperol Spritz TO GO Embrace the Popularity of RTDs
Margarita-Flavored Alcohol Beverage Expansions
Topo Chico Hard Celebrates National Margarita Day
Higher-ABV Pocket-Sized RTDs
Global Brands Introduced Quadz 200ml Vodka Range
Vibrant Low-Alcohol Cocktails
Moxies’ Tastemakers Program Shaped the Pinky Promise Cocktail
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Movie-Musical Vodka Collections
The Absolut-ly Wicked Good Cocktail Collection Makes Drinks Magic
Sparkling Social Gin Spritzes
Gordon’s Spritz Comes Ready to Pour in Two Flavors
Sweet Shop-Inspired Cocktails
These BrewDog Canned Cocktails Come in Two Nostalgic Varieties
Pop Icon Cocktail Kits
The Madonna x Absolut Icons Cocktail Kit Can Make a Spicy Lemon Drop
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Citrusy Soda Cocktail Packs
Absolut Vodka & SPRITE is Launching in a Flavor-Forward Multipack
Day-to-Night Infused Drinks
Kick Fizz's Day Drinking & Evening Buzz Suit Different Occasions
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Mediterranean Aperitivo-Inspired Beverages
Saint Spritz Introduces the Newest Flavor — Sardinia
Cocktail-Inspired Probiotic-Infused Sparkling Beverages
Wildwonder is Launching Blackberry Violet
Single-Serve Aromatized Wine Drinks
Three Exclusive BuzzBallz Flavors Launched in India
Retro-Inspired Functional Seltzers
Wavy Daze is Experiencing Substantial Growth
Branded Aperitif Puzzles
The Pernod Ricard x Le Puzz Jigsaw Puzzle Reimagines a 70s Dinner Table
Zero-Proof Canned Cocktails
Three RTD Ritual Zero Proof Cocktails Dropped Just in Time for Summer
Easy-to-Sip Canned Cocktails
Smirnoff Crush Comes in Two Tart Flavor Options
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Canned Cocktail Mixers
Kazimo Helps Bartenders Consistently Serve Quality Flavor Profiles
Alcohol-Free Sparkling Wine Spritzes
The Belvoir Farm Hugo Spritz Mocktail is Arriving This Spring
Convenience-Focused Mini Spirits
Spritz Del Conte Boasts Single-Serve Mini Bottles
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Non-Alcoholic Mocktail Launches
Mingle Mocktails Drops Two New Functional Flavors for Summer
Alcohol-Free Spritz Refreshments
These New bottlegreen Spritz Drinks Come in Two Options
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Cocktail-Themed Oversized Vending Machines
The BuzzBallz Capsule Toy Vending Machine is Immersive
Relaxing Martini-Inspired Campaigns
Ketel One Vodka Debuts 'The Spirit Advisor's Day Off'
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Watermelon-Flavored Citrus Cocktails
Absolut Sprite Watermelon Has a Fruity Flavor and 5% ABV
Italian-Inspired Lip Collections
#eosflavorlab Spritz Shares Flavors Like Vanilla Cannoli
Health-Conscious Soda Libations
Poppi's Lineup is the Perfect Base of Mocktails and Cocktails
Winter Cocktail Infusion Kits
Re:bloom Infusions Spotlights Its Best-Selling Winter Kits
Celebrity RTD Expansions
Cara Delevingne's Della Vite Launched Five Canned Spritz Varieties
Cocktail-Inspired Shower Foams
Margaritas & Martinis Inspired Sundae's Whipped Body Washes
THC-Infused Bottled Cocktails
ORRA Boasts Premium Positioning and Cocktail-Inspired Sophistication
Limited-Edition Aniseed Cocktails
Ready-to-Drink Ricard Captures the Essence of French Pastis
Festive Cocktail Shelves
BuzzBallz's Ballz on the Wallz Kit Keeps Drinks Cool
Low‑And‑No Spirits Spotlight
ProWein Presents the ProSpirits Zero Tasting Bar
Purse-Friendly Vodka Pouches
VOGO Party Pouches Have a 35ml Size and 15% ABV
Boba Cocktail Kits
The Blue Lagoon Cocktail Popping Boba Kit Features Gin Popping Pearls
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
Low-Dose Cannabis Beverages
Wynk THC-Infused Seltzers Come in New 2.5mg and 5mg THC Options
Canned Vodka Tea Cocktails
The Betty Booze Ready-to-Drink Cocktail Range Has Two Options
Mocktail-Inspired Energy Drinks
Bloom Nutrition Made a Shirley Temple Sparkling Energy Beverage
Pocket-Sized Drink Mixers
Drizz Conveniently Creates Zero-Sugar Cocktails & Mocktails on Demand
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Vibrant Italian Aperitivo Cocktails
Italicus and Savoia Celebrate National Spritz Day
Self-Mixing Cocktails
Alchemist Infinity Vortex Features Johnnie Walker Blue Label
Diamond-Filtered Vodka Shooters
Three Sixty FusionHas a 20% ABV and Comes in Three Flavors
Spritz-Style Cocktail Liqueurs
Gordon’s Spritz Edition Comes in Two Flavors with 14.7% ABVs
Wine Window-Inspired Cocktail Campaigns
The Aperol Festive Spritz Window Offers Fresh Cocktails
Throwback Cocktail Menus
The Alchemist's 2010 Revival Menu Brings Back Iconic Drinks & Prices
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Refreshing Vodka Soda Cocktails
ALB Vodka Showcases Its Ability to Adapt
Zero-Proof Cocktail Kits
Raising the Bar and Zero Proof Nation Celebrate Dry July
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Zero-Proof Social Elixirs
Swigs by Feelz Support Daily Radiance, Energy and Calm
Low-Dose Alcohol Alternatives
Nowadays Cherry is Zero-Proof, THC-Infused & Limited-Edition
Grape-Base Gin Releases
Gin ΠR by Gabor Vincze Debuts Its Grape-Led Spirit
Pickle-Inspired Wines
Stella Rosa Presented Pickle Wine to Its Audience on April Fools' Day
Ready-to-Drink Spritz Cocktails
The Funkin Cocktails Spritz Range Has Three Flavors
Japanese-Inspired Spritzes
Asuki Enhances Aperitivo Moments with Flavors Like Yuzu Citrus
Berry-Forward Vodka Seltzers
-196 Strawberry Gets Its Immense Flavor from a Proprietary Process
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
RTD Rosé Refreshers
The bubly Wine Refresher is a Light, Convenient Grab-and-Go Cocktail
Ready-to-Pour Private Label Cocktails
The Co-op Spritz Range Offers a Low-Effort Summer Drinks
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Gen Z-Specific RTD Wines
Vinarchy's Echo Falls Launches a Ready-To-Drink Wine Product in the UK
Peach-Infused Cognac Liqueurs
Belle de Brillet Spotlights 'The Pear-fect Spritz'
Espresso Martini Jelly Cakes
Solid Wiggles' Boozy Espresso Martini Jelly Cake is 5% ABV
Non-Alcoholic Lemoncello Spritzes
Riboli Family Wines Supports an Inclusive Apéritif Lifestyle
Branded Juice Cocktail Campaigns
These Ocean Spray Cocktails Revive the Classic Cosmopolitan
Cocktail Capsule Machines
The 10-Foot BuzzBallz Gacha Machine Celebrates a New UK Launch
Craft Cocktail Kits
Here Here Market Spotlights the Delectable Craft Cocktail Trio
Fandom Culture-Inspired Vodkas
Atlanta Distillery Partners with Dragon Con for an Exclusive Vodka
Fruit-Forward RTD Vodka Seltzers
-196 Launched its 'Combo Flavor Variety Pack' for the Summer
Canned Mocktail Spritzes
Little Saints' Non-Alcoholic Hugo Spritz Features Functional Mushrooms
Canned Spritz-Style Cocktails
FUNKIN Spritz Comes in Two Fresh Flavors
Cocktail-Inspired Sorbet Cups
Gianni’s Cocktail Mini Pots Share a Boozy Kick from Real Spirits
Bottled Melon Martinis
Duchess' Watermelon Martini is Refreshing and Ready to Pour
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Two-Step Spritz Campaigns
Make It Pop Expresses the Ease of Enjoying Gordon’s Spritz Edition
European Cocktail Kits
Vigie and Vinat Introduce the Limoncello Spritz & Supper Kit
Artisan Spirit Cocktail Packs
Dillion's Small Batch Variety Packs Come in Vodka and Gin Options
Organic Savory Spritzers
Natural Grocers Teased April Fool's Day Flavors Like Raw Onion Water
Creative-Empowering Sparkling Wines
Spritz 21 Launches its New Product at Hexham's Tannery Pub
Peachy Vodka Sodas
Sheetz Dropped a Pair of Peach-Flavored Vodka Sodas with a Twist
Alcohol-Free Cocktail Serves
Beau Viva Partners With Gabriele Armani on its Four No And Low
Seasonal Low-Alcohol Cocktails
Beesou Launches Hive Challenge Highlighting its Honey Apéritif
Luxurious Nitro Cocktails
Inversion Nitro Cocktails Capture the Texture of Freshly Shaken Drinks
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update