It is no secret that millennials love craft beer, but it is also true that they are enthusiastic about social causes, which is precisely why Sly Fox Brewing Company's new SRT ALE helps to support a worthy initiative.
Sly Fox's new SRT ALE is a canned beer that was was specifically designed for beer-lovers who enjoy the outdoors. The beer itself is a smooth, hop-forward American Pale Ale, which is meant to serve as "the perfect post-activity beer." In addition to refreshing outdoor-loving millennials, the beer also serves as "a tribute to a beloved recreational resource." Indeed, a portion of the proceeds from the sales of SPT ALE will be donated to maintain Pennsylvania's 130-mile Schuylkill River Trail (SRT). In fact, the company even released the beer on Earth Day to reinforce its commitment to supporting the local conservation efforts.
What's Driving This Trend
- Craft Beer
- Craft breweries can create beers that cater to specific consumer preferences, such as outdoor enthusiasts.
- Social Causes
- Aligning with social causes can attract millennial customers who value companies that support worthy initiatives.
- Sustainable Packaging
- Using cans instead of bottles can be an environmentally-friendly packaging choice for beer companies.
Who This Affects Most
- Craft Beer
- Craft beer breweries can tap into the growing market of socially-conscious millennials through partnerships with environmental causes.
- Outdoor Recreation
- Collaborating with outdoor recreation companies can create opportunities to promote beers designed for post-activity enjoyment.
- Conservation
- Beer companies can support local conservation efforts by donating a portion of sales to maintain recreational resources.
