The top March 2016 interactive ideas showcases the creative experiential marketing campaigns brands are launching in order to interact with consumers going about their daily routine.
Snack brand Oreo recently launched a playful unpublicized installation in New York City that brought to life its concept of the "Oreo Vault of Wonders," which is central to their current marketing campaign. A means of generating buzz before the launch of a new flavor (Cupcake-Filled Oreo), the installation featuring a mechanical level that when pulled delivered guests with a tiny wrapped box containing a special flavor from the "Vault of Wonders."
Meanwhile, a Kiehl's x Zoolander 2 pop-up in New York City's West Village provided an immersive shopping experience that included male models and a display of the two products from the collaboration. The first paid advertising campaign in Kiehl's 165-year history, the pop-up was appropriately dubbed 'The Derek Zoolander Center for People Who Don’t Age Good,' and ran during New York Fashion Week.
Top 70 Interactive Ideas in March
70
Luxury Hotel Resident Cats
Le Bristol Paris Has Two Birman Kitties Watching Over the Lobby
69
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
68
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
67
Unisex Fragrance Container Pop-Ups
This Experiential Activation in London Launched the New CK2
66
Flavor-Swapping Chip Promotions
The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones
65
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
64
Modular Decor Shops
NYC's Chilewich Store Embraces a Modular Design for Its Interior Displays
63
Macho Beer Bars
This Craft Beer Marketing Stunt in Japan Uses Burly Men to Appeal to Women
62
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
61
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
60
Surrealist World Simulators
The 'Disney and Dali' Experience Takes Participants Inside Paintings
59
Celebratory Wine Tastings
This Winery is Celebrating National Drink Wine Day with a Free Tasting
58
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
57
Interactive Window Displays
This Department Store Used Interactive Displays to Track Customer Data
56
Diagnostic Skincare Quizzes
The Aurelia Skin Tool Provides a Digital Skin Consultation
55
Celebratory Pizza Promotions
This Promotion Celebrates National Pizza Day with Tweets
54
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
53
Immersive Underground Dining Concepts
At This Nuremberg Restaurant, Guests are Greeted by the Chef
52
Ketchup Chip Bouquets
The Doritos Ketchup Roses Serve as a Tasty Alternative to Flowers
51
Wax Fashion Week Replicas
The Madame Tussauds LFW Experience Features a Wax Kendall Jenner
50
Apologetic Burrito Giveaways
This Chain is Giving Out Free Burritos in Lieu of Restaurant Closures
49
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
48
Smartphone Movie Theater Marketing
Mobiquity and Screenvision will Use Beacon Tech for Mobile Ads
47
Immersive Movie Marketing Kiosks
Creo Worked with Universal on this 'Minions' Movie Release Kiosk
46
Storied Tasting Competitions
This Immersive Dining Event Was Hosted in London by Burger & Lobster
45
Branded GIF-Generating Platforms
This Platform Lets Users Send Personalized Valentine's Day Memes
44
Pasta Brand Birthday Celebrations
Risotto Brand Riso Gallo Will Host a Pop-Up Dining Experience
43
Literary Travel Games
Travelzoo's Map Challenges Bookworms to Win a Literary-Themed Holiday
42
Immersive Brand Attractions
This Mattel Experience Brings TV Characters to Life in Liverpool
41
Immersive Auto Advertising
This Volvo Ad Allows Cinema-Goers to Enjoy a Virtual Test Drive
40
Romantic Fast Food Dinners
This Chain is Offering Date-Night Table Service for Valentine's Day
39
Product-Free Megastores
The New Samsung Flagship Store Will Not Sell Any Samsung Products
38
Mysterious Taco Promotions
This Chain is Letting Fans Pre-Order Its New Secret New Dish
37
Pro-Bono Basketball Campaigns
Sport Chek Gives Free Basketballs in Toronto for All-Star Weekend
36
Experiential Showroom Events
This Experiential Event Gave Guests a Temporary Escape from the City
35
Web-Based House Paint Simulators
The Dulux Paint E-Shop Lets Visitors Try Before They Buy
34
Interactive Wine Tables
Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology
33
Location-Based Movie Posters
Thinair and Panasonic Partner to Create Interactive Digital Poster
32
Drive-In Car Campaigns
This Drive-In Movie Promotion Included a Romantic Screening and Test Drives
31
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
30
Retail Perfume Galleries
Lush Cosmetics and Studio Xag Created a Perfume Gallery Installation
29
Building Block Billboards
This Playful Subway Advertising Stunt Turns Commuters into Builders
28
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
27
Speed Dating Trains
Virgin Trains Created a Romantic Train Ride for Singles on Valentine's Day
26
Charitable Dog Deliveries
The 'UberPuppies' Promotion Celebrates the Annual Puppy Bowl
25
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
24
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
23
Pet-Friendly Diners
The 'MicroChippy' is a Dog-Friendly Restaurant for Canines and Owners
22
Branded Powerboat Promotions
The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
21
Lip-Locking Burrito Promotions
The Qdoba for a Kiss Promotion Rewards Couples with Free Entrees
20
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
19
Smile-Powered Drink Machines
This Vending Machine from Vaillant Gives Drinks When Smiles are Seen
18
Burger-Naming Contests
This Chain is Giving Fans an Opportunity to Name Its New Burger
17
Sugar-Discarding Stunts
Ricola Encouraged Consumers to Trade Sugar for Herbal Sugar-Free Sweets
16
Luxury Hotel Canine Concierges
The Fairmont Hotel Chain Has a Series of Canine Ambassadors
15
Clean Slate Charity Campaigns
This Billboard Asked New Yorkers What Their Biggest Regret Was
14
Thermochromatic Flower Shops
Bompas & Parr and Perrier-Jouët Created a Valentine's Day Flower Shop
13
Personalized 3D-Printed Shavers
Philips is Now Helping Consumers Make Their Own Electric Shavers
12
Branded Makeup Loyalty Programs
The 'MAC Select' Rewards Program Offers Special Perks for Shoppers
11
Consumer-Driven Soup Competitions
The Glorious! Soup Brand is Asking Fans to Create a New Flavor
10
Gory Cake Installations
The Break Bread Venue is a Display of Decedeant and Violent Accents
9
Accompanied Layover Vacations
This Promotion Allows Icelandair Passengers to Book a Personal Guide
8
Touchscreen Shoe Displays
Interactive Screens at Torfs Help Consumers Browse for Products
7
Comedian Theater Marketing Campaigns
The New Fandango Commercial Promos Feature Kenan Thompson
6
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
5
Mysterious Fast Food Orders
Taco Bell is Pre-Selling an Exclusive Menu Item for the Super Bowl
4
Attention-Tracking Cars
This Renault Car Was Fitted with Cameras to Track Those Who Look at It
3
Customized Bug Repellents
Raid's Bug ID Generator Helps Users Create a Personalized Treatment Plan
2
Backyard Design Kiosks
Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR
1
Sunscreen Claw Games
This Stunt for 'Pretty Shady' Turns Bus Stop Shelters into Interactive Games
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Candy-Themed Pop-Up Shops
The HI-CHEW Bite-Size Candy Shop is Opening in New York City
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Decadent Ice Cream Launches
Mars Kicks Off 2023 With Three Delicious New Ice Cream Flavors
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Action Film Retailer Snacks
These New Circle K Products Celebrate Godzilla x Kong: The New Empire
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Immersive Cleanser Pop-Ups
CeraVe Cleanser Playland Shares the Fun of Facial Cleansing
Rapper-Branded QSR Pop-Ups
Snoop Dogg Just Unveiled a Snoopified Dogg in Tha Box Restaurant Pop-Up
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Pink-Tinted Artful Concept Stores
Isern Serra Designs the Moco Concept Store in Barcelona
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Exciting Ice Cream Collaborations
Ida Nelson Collaborates with the Museum of Ice Cream in Chicago
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Collaboration Candy Popcorn Kits
This Popcorn Kitchen x Superfoodio Kit is Sweet and Nutty
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Liveable Artful Pop-Up Installations
Julie Cloos Mølsgaard Creates a Pop-Up Hotel Installation
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Honey-Infused Holiday Pop-ups
Gisou Just Opened Up a Christmas Pop-Up Store in London
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Pop-Up Dog Parks
PetSafe's Unleashed Dog Park is a Destination for People & Pets Alike
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Vegan Soft Serve Pop-Ups
The First Oatly Soft Serve Shares Three Oat Milk Frozen Dessert Flavors
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs