If you really want to sell the idea of opulence, chic and wealth across to an audience without being pushy or cheap, luxury branding is your best bet.
The whole idea of branding is selling an idea in a way that will indulge all the senses to make them connect whatever it is your are branding with the notion of luxury.
In most cases, you will find that the more luxurious or expensive a product is, the more simplistic and minimalist the branding approach becomes. Luxury branding isn't about overloading people with images, colors and information, it's all about letting the brand do all the speaking for itself. These design philosophies usually stay intact in whichever field -- fashion, condiments, beauty, food and beverages --with only exceptions being made when the target audience requires it to do so or if the brand news a fresh look to gain a younger audience.
52 Examples of Luxury Branding
From Couture Lipstick Branding to Exquisite Keyhole Packaging:
Farida Helmy — May 22, 2014 — Art & Design
53
Origami Beverage Branding
Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
52
Luxuriously Branded Liqueurs
The Canteen Tequila Packaging by Kaleidoscope Shows Simple Elegance
51
Droplet-Shaped Water Displays
This Evian Water Display Uses Its Product as Inspiration
50
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
49
Macho Hipster Parlor Branding
Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek
48
Couture Lipstick Branding
Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand
47
Unexpected Blossoming Boxes
Heal's Candle Packaging Unfolds Like the Petals of a Flower
46
Beautiful Flask Branding
Yapira Honey Packaging Transcends Typical Disposable Condiment Containers
45
Sleek Hipster Bar Branding
Dichotomy Coffee & Spirits’s Brand Identity and Design is Epic
44
Debonair Beverage Branding
SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
43
Parisian Architecture-Inspired Packaging
This Chocolate Packaging Design is Elegant and Stunning
42
Artisanal Hipster Soap Branding
The Hudson Made Scullery Soap Design Packaging is Simple and Fresh
41
Undressed Beverage Branding
Naked Water Packaging Has Been Kept Bare of Labels and Images
40
Dignified Diamond Branding
Evian Lady Packaging Appeals to the Elegant Woman
39
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
38
Brazilian Soap Branding
The Granado PHEBO Luxury Soaps are Perfect Personal Gifts
37
Elegant Antidote Branding
Habit Packaging Brings Class to the Recovery from Narcotics
36
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
35
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
34
Savory Confectionery Packaging
The Bermellon Mexican Candy Branding Denotes Premium Quality
33
Liquified Luxury Bottles
San Pellegrino Bvlgari Bottle is a Limited Edition Drinkable Accessory
32
Harmonious Honey Branding
Danielle Mitchell Draws Design Inspiration From Beatles Song Lyrics
31
Art-Inspired Macaron Marketing
The New Bonnard Packaging Features Brilliant Paint Strokes
30
Whimsical Youthful Retail Branding
Piper & Sons Retail Brand Identity is Elegant and Dreamy
29
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
28
Homey Gourmet Grocery Branding
The New Branding Concept for Sandrin is Fresh and Tradition-Infused
27
Exquisite Keyhole Packaging
Secret Location Branding Suggests the Idea of Exclusive Access
26
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
25
Painterly Infusion Packaging
Taiwan High Mountain Tea Embodies an Elegant and Organic Aesthetic
24
Beautifully Bottled Infusions
Paromi Tea Packaging Looks Refined in Matte Glass Bottles
23
Lovely Vintage Labelling
Caru Skincare Packaging Expresses a Fresh Take on an Antique Aesthetic
22
Elaborate Boxed Branding Invites
Ivan Caro Creates Detailed Invitations for Royal Tine
21
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
20
Chocolate Champagne Bubbles
Milk Branding Devises a Clever New Year Gift for its Cilents
19
Understated Artisan Branding
The Beta5 Packaging is Unassuming and Elegant
18
Exquisite Opulent Brewery Branding
The Brassneck Brewery Visual Identity is Sophisticated and Bold
17
Elegant Minimalist Packaging
Marc Atlan Creates Design for White Wood Candles
16
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
15
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
14
Elongated Vino Bottles
The Artisan Wine Packaging is Both Modern and Classic
13
Botanical Skin Care Packaging
Myrtle and Moss Products are Swathed in Earthy Elegance
12
Wrung-Out Concept Cartons
UnderPressure Packaging Seems to Ooze its Contents Upon Contortion
11
Customized Luxury Chocolates
Nestle's Maison Cailler Sweets are Personalized to Individual Tastes
10
Expressionist Beverage Branding
Vinas de Narvaez Wine packaging Appeals to Artistic Types
9
Tied-Up Liquor Labels
Hudnotts Packaging Binds Features of the Drink's Identity for Tight Branding
8
Minimal Maternal-Themed Lotions
The Skincare Bottles for Mama Skin Provide Motherly Sayings
7
Drug-Abuser Cessation Products
Habit 'Black Rehab' Packaging Uses Luxury to Treat Addiction
6
Voluptuous Vino Branding
Wild Dream Liqueur Packaging Features Sultry Corsets as Labels
5
Dapper Survival Accessories
The 'Jeep Legendary Accessories' Double as Survival Tools
4
Color-Coded Vino Labels
The Carre Rouge & Carre Blanc Wine Bottles are Sharply Minimal
3
Detailed Bull Wine Branding
Stieb Cellar Wine Uses an Animalistic Logo
2
Exquisite Branch Branding
Hill's Absinthe Packaging Embraces an Arboreal Aesthetic Elegance
1
Premium Foiled Tabloids
The Joos Tabloid by Pure Publishing is a Luxurious Design
Related Ideas
Photography Brand Multitools
The Conceptual Leica Multi Multitool by Marco Barbosa is Branded
Subtly Luxurious Sneaker Styles
The Burberry Box Sneakers Come in a Variety of Finishes
Stunning Engraved Lipstick Collections
Florasis Became a TikTok Sensation Because of Its Designs
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Architectural Luxury Handbags
The Louis Vuitton x Frank Gehry Collection is an Exploration of Form
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Luxury Ready-to-Wear Brands
KZ_K Studio Has a Unique Approach to Fashion, Inspired by Architecture
Elevated Overzied Sunglasses
Giant Vintage Unveils the New Luxe Collection
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
Luxury Auto-Branded Footwear Collections
Automobili Lamborghini and Tod's Release New Designs
Mobile Consignment Concierges
The eBay Luxe Line Bus Shares the Ease of eBay's Consignment Service
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Sustainable Luxury Handbags
The First-Ever Reformation Handbags Just Dropped
Opulent Material-Focused Furniture
Hermès Showcases its New Home Essentials Collection
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Revived Iconic Luxe Timepieces
Chanel Presents its Elevated Premiére Timepiece Once Again
Luxurious Silky Lipsticks
Kilian Paris' Le Rouge Parfum Lipstick is Alluring and Exquisite
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Globally Influenced Perfume Books
A Perfume Atlas is Curated by LV and Jacques Cavallier Belltrud
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Luxurious Spring-Ready Sneakers
Burberry Introduces the Dynamic Box Sneakers to its Lineup
Stunning Luxe Bridal Collections
SSENSE Debuted the Exquisite Bridal Capsule Collection
Subtle Fashion House Sunglasses
The Louis Vuitton LV Signature Sunglasses Collection is Minimalist
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Curated Intimate Retail Experiences
Alaïa Flagship Store in London Was Recently Redesigned
Opulent Smoking Accessories
THORNE Highlights Its Jewelry and Smoking Accessories
Architecturally Inspired Luxury Handbags
DIOR Recently Debuted the Lady D-Sire Handbag Line
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Stiletto-Like Luxury Lipsticks
Christian Louboutin's Rouge Stiletto is a Slim, Sleek Lip Product
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Old Money Tennis Apparel
The Lacoste x Sporty & Rich Collaboration Offers a Timeless Aesthetics
Versatile Luxury Outwear
For 2023, Mackage Boasts a Slick and Performance-Driven Capsule
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Circular Luxury Accessories
Coachtopia is a Circular Sub-Brand from Coach
Masculine Fashion House Jewelry
The Louis Vuitton Les Gastons Vuitton Collection is Demure
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Online Luxury Resale Platform
eBay Has Launched a Luxury Consignment Platform for High-End Clothes
Bubble Wrap-Inspired Luxury Bags
Bottega Veneta's Cabat Bag is Extravagant and Cheeky
Luxury Skatewear Collections
Balenciaga Unveils Its Latest Skatewear Themed Apparel Collection
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
No-Fuss Fashion Collections
MM6 Maison Margiela Debuts Its Resort 2024 Collection
Fashion Designer Cognac Products
Hennessy and Kim Jones Team Up for a New Collection
Luxury Car-Branded Eyewear
BMW Eyewear Revealed it New Spring/Summer Collection
Edgy Leather Fashion Collections
KULAKOVSKY Specializes in Handcrafted Leather Goods
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Exclusive Luxury Lipsticks
Chanel Beauty's 31 Le Rouge Lipsticks Cost $195 USD Each
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Fashion Brand Lavender Perfumes
MSCHF Unveils its Fabuloso Perfume with a Violet Hue
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Pill-Scattered Luxe Bag Designs
Damien Hirst and Louis Vuitton Work on the Keepall Bag
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
Timeless Striped Clothing Apparel
Armor-Lux's Iconic Range is Easy-to-Style and Timeless
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Anti-Luxury Hotel Designs
Chopard Launches a New Hotel That Embodies Quiet Luxury
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Luxe Fashion Brick Workshops
Lina Ghotmeh Designs the Brick Maroquinerie de Louviers
Skull Logo-Adorned Lifestyle Capsule
MASTERMIND WORLD Joins Vans on a New Collection
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Luxurious Modern Home Collections
Luxury Brand Furla Launches a Home Collection with Magnificat
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Luxury Italian Purses
Italy-Based Aquazzura Introduces its Debut Luxury Bag Collection
Premium Lifestyle Capsules
Banana Republic Debuts an Expanded Homeware Collection Called 'BR Home'
Luxury Consignment Services
eBay Offers Luxury Consignment for Designer Handbags
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Luxe Monochromatic Basics
Every Other Thursday Debuts a Collection that Embraces Old Money Vibes
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Luxurious Retail Boutiques
Salvatore Ferragamo Inaugurates Its Newly Redesigned Boutique
Namesake Label Inaugural Capsules
Phoebe Philo Presents her First Collection Under Her Brand
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Sleek Serpent-Themed Jewelry
8 Other Reasons Introduces the 'Gold Luxe' Collection
Culturally Influenced Parisian Boutiques
Halleroid Designs the New L/Uniform Boutique in Paris
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Fashion House Airport Lounges
Louis Vuitton Opens a Luxurious Airport Lounge in Qatar
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Simplistic Everyday Fashion Designs
C2H4 Unveils its New Case#R007 Genesis Collection
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Affordable Off-Brand Products
Unitas Launches a New Own Brand Label Called Local Living
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Comprehensive Spring Luxe Fashion
JORDANLUCA Presents About the Perspective of Life