Its not unusual for a business to align itself with an important cause, and this list of July 2018 social business ideas list just a few of the ways in which companies are expanding its services to appeal to a socially conscious consumer, or to support a cause.
June was Pride month, promoting numerous companies to show support for the LGBTQ+ community with a variety of campaigns, clothing lines and charitable initiatives. Some standouts include Shake Shack's Pride line, which also promoted its new Pride-themed drink. On a similar note, Under Armour updated one of its sneaker silhouettes to feature a celebratory rainbow.
Meanwhile, McDonald's took an environmentally friendly stance by banning the distribution of plastic straws. The fast food chain will be replacing the straws with an eco-friendly alternative.
Top 65 Social Good Businesses
65
Safe Sex-Supporting Wearables
New Deal Design's Buzz Bracelet Aims to Ensure Consensual Sex
64
Ethical Investment Platforms
Wahed Invest is a Digital Halal-Focused Ethical Investing Platform
63
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
62
Boundary-Pushing Publicity Stunts
Björn Borg Shows Strong LGBTQ+ Support at the FIFA World Cup
61
Food Allergy Awareness Campaigns
SickKids and Kraft Joined for the #KraftBearHugs Initiative
60
Celebratory Pastel Sneakers
adidas Introduces the I-5923 PRIDE Shoes for Pride Month
59
Co-Branded Cause Apparel
Alexander Wang x Trojan Celebrates Pride Month Fashion & Health
58
Gender-Neutral Awareness Sweaters
Claude & Co's Slogan Sweaters Donate to Meningitis Research
57
Summery Ethically Produced Fashion
People Tree Honors Fair Trade Practices and Sustainability
56
Eco-Conscious Athletic Hoodies
Parley for the Oceans and adidas Rework the Iconic Z.N.E. Hoodie
55
Culturally Inclusive Streetwear
Akomplice and Nacho Becerra Dropped the Mi Bandera Collection
54
Burger-Themed Pride Capsules
Shake Shack Celebrates Pride Month with a Clothing Line & a New Drink
53
Honest Hawaiian Shirt Prints
The Parley for the Oceans x Adolfo Correa Collab Builds On Pollution
52
Fast Food Card Games
'Reel It In' is a Card Game for Kids Based on McDonald’s Filet-O-Fish
51
Immigration Aid T-Shirts
NOAH's 'Free the Children' Shirt Benefits Refugees and Immigrants
50
Pride-Supporting Graphic Tees
Bianca Chandôn Shows Support with the New Grateful Pride Line
49
Anti-Bullying School Campaigns
The Diana Award Introduces the #Back2School Campaign
48
Pride-Themed Stock Photos
LGBTQ Pride by Burst Offers Free Stock Photos for Commercial Projects
47
Oversized Endangered Animal Seating
The 'Endangered' Exhibition by Porky Hefer Raises Awareness
46
Empowering Inclusive Dolls
Ellen Brudet's Coloured Goodies Celebrates Uniqueness in Beauty
45
Life-Changing Camp Experiences
Tim Hortons Camp Day Offers Youth a Sense of Teamwork and Community
44
Empowering Natural Beauty Products
Zandra Beauty Boasts Positivism-Encouraging Packaging Messages
43
In-House Recycling Facilities
Bolon's Identity is Accentuated by Its Dedication to Sustainability
42
Sustainable Trans-Seasonal Fashion
Jungle Folk Works with Artisans for Its Unique Capsules
41
Engagingly Innovative Discovery Groups
VRTO is a Collective That Explores Digital Landscapes
40
Collaborative Princess Footwear
TOMS' Disney Cinderella Collection Features a Classic Princess
39
Crowdsourced Knowledge Databases
Symphosis Has Educational Decks from Experts in Different Fields
38
Pride-Celebratory Running Shoes
Under Armour Unveils a Pride Iteration of Its HOVR Sonic Shoes
37
Sobriety-Focused Festival Initiatives
Shambhala's Camp Clean Beats is Drug and Alcohol-Free
36
Charitable Children's Bracelets
Louis Vuitton's Lockit Fluo Bracelets Help Children in Syria
35
Paper Fast Food Straws
UK McDonald's Straws Will Be Swapped for Eco-Friendly Alternatives
34
Entertaining Craft Beer Podcasts
Drinking Partners Produce Comedic Discussions & Boast Live Events
33
Family-Centric Educational Lessons
The DaDaBaby E-Learning Service Appeals to Millennial Parents
32
Charitable Pain Relief Products
b+b's Pain Relief Medications Support a One-for-One Model
31
Ethical Perfume Line Partnerships
7 Virtues Partners with Suppliers in Rebuilding Countries
30
Robotics Engineer Barbies
Barbie has Partnered with Tynker to Teach Kids About Coding
29
Online Drive Sober Pledges
Heineken Invites Drivers to Commit to Sobriety with an Online Pledge
28
Pride-Honoring Rainbow Raincoats
Stutterheim Launched a Vladimir Raincoat in Celebration of Pride
27
Blockchain Marriage Platforms
Björn Borg is Promoting Equality for All with 'Marriage Unblocked'
26
Pride-Celebrating Cards
The Papyrus Pride Cards Commemorate Unity and Inclusivity
25
Ethical Vegetable-Tanned Leather Goods
CHC Thoughtfully Sources Its Premium Leathery Materials
24
Hacker Protection Manuals
'Watch Your Hack' Teaches People to Avoid Hackers
23
Behavioral Science-Based Beer Campaigns
Heineken uses Behavioral Science to Prevent Drunk Driving
22
Turtle-Shaped Bath Bombs
Lush's Sea Turtle Jelly Bombs Promote Environmental Awareness
21
Female-Centered Empowering Razor Campaigns
Billie Celebrates Female Body Hair with Its New Video
20
Uncompromising Racing PSAs
Heineken's Newest 'When You Drive, Never Drink' Ad Stars Nico Rosberg
19
Colorful Pride-Celebrating Activewear
Under Armour's Pride Collection is Entitled 'United We Win'
18
Haunted Geo-Locating Apps
NYC Haunts Helps Youth Uncover Social or Political Issues
17
Cause-Oriented Upcycled Shirts
The North Face & National Geographic Collab Boasts Sustainable Tees
16
LGBT-Friendly AR Maps
WYD Pride Instantly Reveals Gay-Friendly Places Nearby
15
Personal Mentorship Platforms
'Openmind' Offers 1-to-1 Mentorship from Experts
14
Community-Engaging Urban Challenges
Pittsburgh Undertakes Ford's City of Tomorrow Challenge
13
Vulnerability-Exploring Events
New York City's Club SÖDA Promotes Conscious Drinking Choices
12
Celebratory Pride Swimwear
Speedo's Take Pride Capsule Captivates Spirit and Strength
11
Diversity-Promoting Bread Products
Bimbo's Integrated Bread Puts Many Types in a Single Package
10
5G-Enhanced Learning Experiences
Verizon Developed ChalkTalk to Bring Global Teams Closer Together
9
Black Culture Tech Platforms
Pittsburgh Launches Blacture to Give Voice to an Understated Culture
8
Test-Taking Tech Features
Google Classroom Lock Mode Restricts Users to a Single Page
7
Student Loan Paydown Perks
Live Nation Boasts an Attractive Business Model with Its Benefit Plans
6
Illustrated Charitable Beer Mats
Gordeon Reid & Callum Stephenson Fuel a World Cup-Themed Project
5
Abuse-Fleeing Moving Services
Shelter Movers Provides Free Moving Services for Victims of Abuse
4
Seamless Voice-Controlled Donations
Alexa Donations Helps Users Support Worthy Causes
3
Conservation Gaming Campaigns
Minecraft's Update Aquatic Helps Players Support Real Oceans
2
Charitable Pizza Rebrands
Blaze Pizza is Teaming Up with (RED) to Support the Fight Against AIDS
1
Interactive Software Platforms
Lumo Interactive's Displays Allow People to Make Their Own Content
Related Ideas
Reimagined Fast Food Mascots
Hello Kitty and McDonald's Join on Refreshed Mascot Characters
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Social Good Valentine's Pizzas
Lou Malnati’s Pizzeria Partnered with Make-A-Wish
Health-Minded Fast Food Meals
Oliver's Real Foods Feel-Good Meal is Arriving for the Holidays
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Cheeky Burger Billboards
The Habit Burger & Grill Humorously Calls Out Five Guys
Friendly Rival Burgers
Burger King and KFC Created the Limited-Edition BFF Burger Together
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Sauce-Proof Shirts
Shake Shack Created Disposable Fashion Inspired by Tray Liners
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Fast-Food Graphic Capsules
The Mcdonald’s x Graniph 7th Edition Capsule Drops Playful Streetwear
New Year Burger Menus
The Shake Shack Good Fit Menu is High in Protein and GLP-1-Friendly
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Ambitious Burger Month Promotion
Red Robin Runs an Ambitious Promotion for Loyal and New Customers
QSR Brand Holiday Ornaments
The 2024 Shake Shack Holiday Merch Collection Just Dropped
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Animal Welfare Campaigns
The Humane League Targets the Grocery Chain Food Lion
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
QSR Sandwich Shop Streetwear
Subway Introduces a Limited-Edition Line of Streetwear
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
QSR Employee Support Apps
Blink and McDonald's Partnered to Support Crew Members
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Pride Athletic Collections
Brooks Partners with JZD for Year-Round LGBTQ+ Celebration
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Playful Pickle Initiatives
Pickle It Forward Lets Pickle Lovers & Pickle Haters Win at McDonald's
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Delicious QSR Veggie Burgers
McDonald's Canada Announced the Nationwide Launch of the McVeggie™
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
CPG-Focused Innovation Launchpads
Albertsons Companies is Running Its Innovation Launchpad
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
Pride Month-Focused Mixology Events
Ilegal Mezcal and wayOUT Launch the celebratingYOU Campaign
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Disability Delivery Partnerships
Snappy Shopper and Purpl Partnered to Support Disabled Consumers
Youth Mental Health-Supporting Shirts
Giant Tiger and Kids Help Phone Launch a New Shirt
QSR-Themed Mechandise Capsules
graniph and McDonald's Team Up to Create Another Merchandise Line
Clean-Ingredient Ready Meals
Proper Good's Globally Inspired Soups are Convenient & Healthy
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Food Service Employee-Focused Initiatives
SpotOn and Giving Kitchen Partner to Support Employees
Value-Driven Wellness-Focused Menus
Salad and Go Announces a Special Seasonal Menu for 2026
Charitable Food Security Campaigns
Riunite Joins Forces with Meals on Wheels America
Vibrant Restaurant Burger Products
Sugar Factory at Home Rainbow Sliders are Arriving in the US
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
LGBTQ+-Celebrating Luxe Watch Designs
GUESS Watches Introduced Its 2025 Worn with Pride Capsule
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Collaboration Prepackaged Plant-Based Foods
Gosh! and Urban Eat Partnered for Plant-Based fare
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Moving Company-Supported Food Initiatives
Go Mini’s & Move for Hunger Form a Strategic Partnership
LGBTQ+ Business Networking Apps
'Famm Connect' Showcases Queer-Owned Businesses
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Charitable Convenience Store Campaigns
Circle K Canada Established Hero Day in October 2025
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
St. Patrick's Day Promotions
7-Eleven Celebrates the St. Patrick's Day Holiday
QSR Voting Promotions
The Shake Shack Showdown Will Offer Patrons Free Food
Combat-Themed QSR Burger Menus
McDonald's Japan Street Burgers are Street Fighter-Inspired
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Accessibility-Focused Retail Coalitions
The Access Coalition Banks on Inclusivity in Retail
Gaming-Inspired Food Partnerships
Nanak Foods and Nintendo of Canada Debut Their Collaboration
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Convenience-Stocked Burger Lines
Odd Burger is Set to Debut New Products at 7-Eleven Canada
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Social Good Pastry Campaigns
Action Against Hunger and Wall’s Pastry Partnered for a Good Cause
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Cruise Company-Led Meal Donations
Carnival Corporation Expands Corporate Responsibility Program
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Family-Assisting QSR Initiatives
McDonald's Canada Will Host the McHappy Day Initiative on May 8
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
LGBTQI+-Supporting Furniture Brand Partnerships
IKEA Canada Partners with Rainbow Railroad
Charitable Hunger Relief Initiatives
Halo Top Makes a Charitable Contribution to Food Banks Canada
Expansive UK-Based QSR Menus
McDonald’s UK Unveils a Summer Menu with New Customizations
Venue-Run Fundraising Initiatives
Chuck E. Cheese Partners with American Society for Deaf Children
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Gut-Friendly Smash Burgers
Aldi Dropped a Trio of Plant-Based, Gut-Healthy Smash Burgers
Charitable Pancake Fundraising Drives
Stacked Pancake & Breakfast House Runs Make Happy Tummies
Children-Focused Fundraising Efforts
7-Eleven, Inc. Supports the Children's Miracle Network
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Philanthropic Diaper Partnerships
HealthyBaby Donated 750,000 Diapers to Families
Dog-Honoring Fundraising Campaigns
Universal Joint is Running Its Dogust Campaign in August
St. Patrick's-Inspired Milkshakes
McDonald's Relaunches its Popular Shamrock Shake for 2025
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Personal-Sized Plant-Based Pizzas
Odd Burger Marks an Expansion of Its Canadian Menu
Purpose-Driven Menu Items
BarBurrito Partners with Athletes for Court Restoration Initiative
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Prepackaged Vegan QSR Foods
The Odd Burger CPG Products Bring Plant-Based QSR Fare Home
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Music Venue-Led Food Drives
The 9:30 Club Addresses Hunger and Food Waste
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Supermarket Charity Partnerships
Aldi UK and Neighbourly Partnered to Support Summertime Meals
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Health-Affirming Smoothie Menus
Smoothie King Curated a Resolution Menu for Quitter's Day
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Purpose-Driven LGBTQ+ Jewelry Brands
Wicked Fabulous Has Unveiled a Redesigned Website
Awareness-Raising Salad Bowls
The Smile Farms Bowl Honors Disability Employment Awareness Month.
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Pride Month-Honoring Treats
Craig’s Cookies X Hayu Team Up to Unveil the Hayu Pride Cookie
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics
Childhood Hunger-Combatting Initiatives
Sysco & Share Our Strength Highlight Their Enduring Impact
Family-Supporting Restaurant Initiatives
White Spot Partners with Variety – the Children’s Charity