Its not unusual for a business to align itself with an important cause, and this list of July 2018 social business ideas list just a few of the ways in which companies are expanding its services to appeal to a socially conscious consumer, or to support a cause.
June was Pride month, promoting numerous companies to show support for the LGBTQ+ community with a variety of campaigns, clothing lines and charitable initiatives. Some standouts include Shake Shack's Pride line, which also promoted its new Pride-themed drink. On a similar note, Under Armour updated one of its sneaker silhouettes to feature a celebratory rainbow.
Meanwhile, McDonald's took an environmentally friendly stance by banning the distribution of plastic straws. The fast food chain will be replacing the straws with an eco-friendly alternative.
Top 65 Social Good Businesses
65
Safe Sex-Supporting Wearables
New Deal Design's Buzz Bracelet Aims to Ensure Consensual Sex
64
Ethical Investment Platforms
Wahed Invest is a Digital Halal-Focused Ethical Investing Platform
63
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
62
Boundary-Pushing Publicity Stunts
Björn Borg Shows Strong LGBTQ+ Support at the FIFA World Cup
61
Food Allergy Awareness Campaigns
SickKids and Kraft Joined for the #KraftBearHugs Initiative
60
Celebratory Pastel Sneakers
adidas Introduces the I-5923 PRIDE Shoes for Pride Month
59
Co-Branded Cause Apparel
Alexander Wang x Trojan Celebrates Pride Month Fashion & Health
58
Gender-Neutral Awareness Sweaters
Claude & Co's Slogan Sweaters Donate to Meningitis Research
57
Summery Ethically Produced Fashion
People Tree Honors Fair Trade Practices and Sustainability
56
Eco-Conscious Athletic Hoodies
Parley for the Oceans and adidas Rework the Iconic Z.N.E. Hoodie
55
Culturally Inclusive Streetwear
Akomplice and Nacho Becerra Dropped the Mi Bandera Collection
54
Burger-Themed Pride Capsules
Shake Shack Celebrates Pride Month with a Clothing Line & a New Drink
53
Honest Hawaiian Shirt Prints
The Parley for the Oceans x Adolfo Correa Collab Builds On Pollution
52
Fast Food Card Games
'Reel It In' is a Card Game for Kids Based on McDonald’s Filet-O-Fish
51
Immigration Aid T-Shirts
NOAH's 'Free the Children' Shirt Benefits Refugees and Immigrants
50
Pride-Supporting Graphic Tees
Bianca Chandôn Shows Support with the New Grateful Pride Line
49
Anti-Bullying School Campaigns
The Diana Award Introduces the #Back2School Campaign
48
Pride-Themed Stock Photos
LGBTQ Pride by Burst Offers Free Stock Photos for Commercial Projects
47
Oversized Endangered Animal Seating
The 'Endangered' Exhibition by Porky Hefer Raises Awareness
46
Empowering Inclusive Dolls
Ellen Brudet's Coloured Goodies Celebrates Uniqueness in Beauty
45
Life-Changing Camp Experiences
Tim Hortons Camp Day Offers Youth a Sense of Teamwork and Community
44
Empowering Natural Beauty Products
Zandra Beauty Boasts Positivism-Encouraging Packaging Messages
43
In-House Recycling Facilities
Bolon's Identity is Accentuated by Its Dedication to Sustainability
42
Sustainable Trans-Seasonal Fashion
Jungle Folk Works with Artisans for Its Unique Capsules
41
Engagingly Innovative Discovery Groups
VRTO is a Collective That Explores Digital Landscapes
40
Collaborative Princess Footwear
TOMS' Disney Cinderella Collection Features a Classic Princess
39
Crowdsourced Knowledge Databases
Symphosis Has Educational Decks from Experts in Different Fields
38
Pride-Celebratory Running Shoes
Under Armour Unveils a Pride Iteration of Its HOVR Sonic Shoes
37
Sobriety-Focused Festival Initiatives
Shambhala's Camp Clean Beats is Drug and Alcohol-Free
36
Charitable Children's Bracelets
Louis Vuitton's Lockit Fluo Bracelets Help Children in Syria
35
Paper Fast Food Straws
UK McDonald's Straws Will Be Swapped for Eco-Friendly Alternatives
34
Entertaining Craft Beer Podcasts
Drinking Partners Produce Comedic Discussions & Boast Live Events
33
Family-Centric Educational Lessons
The DaDaBaby E-Learning Service Appeals to Millennial Parents
32
Charitable Pain Relief Products
b+b's Pain Relief Medications Support a One-for-One Model
31
Ethical Perfume Line Partnerships
7 Virtues Partners with Suppliers in Rebuilding Countries
30
Robotics Engineer Barbies
Barbie has Partnered with Tynker to Teach Kids About Coding
29
Online Drive Sober Pledges
Heineken Invites Drivers to Commit to Sobriety with an Online Pledge
28
Pride-Honoring Rainbow Raincoats
Stutterheim Launched a Vladimir Raincoat in Celebration of Pride
27
Blockchain Marriage Platforms
Björn Borg is Promoting Equality for All with 'Marriage Unblocked'
26
Pride-Celebrating Cards
The Papyrus Pride Cards Commemorate Unity and Inclusivity
25
Ethical Vegetable-Tanned Leather Goods
CHC Thoughtfully Sources Its Premium Leathery Materials
24
Hacker Protection Manuals
'Watch Your Hack' Teaches People to Avoid Hackers
23
Behavioral Science-Based Beer Campaigns
Heineken uses Behavioral Science to Prevent Drunk Driving
22
Turtle-Shaped Bath Bombs
Lush's Sea Turtle Jelly Bombs Promote Environmental Awareness
21
Female-Centered Empowering Razor Campaigns
Billie Celebrates Female Body Hair with Its New Video
20
Uncompromising Racing PSAs
Heineken's Newest 'When You Drive, Never Drink' Ad Stars Nico Rosberg
19
Colorful Pride-Celebrating Activewear
Under Armour's Pride Collection is Entitled 'United We Win'
18
Haunted Geo-Locating Apps
NYC Haunts Helps Youth Uncover Social or Political Issues
17
Cause-Oriented Upcycled Shirts
The North Face & National Geographic Collab Boasts Sustainable Tees
16
LGBT-Friendly AR Maps
WYD Pride Instantly Reveals Gay-Friendly Places Nearby
15
Personal Mentorship Platforms
'Openmind' Offers 1-to-1 Mentorship from Experts
14
Community-Engaging Urban Challenges
Pittsburgh Undertakes Ford's City of Tomorrow Challenge
13
Vulnerability-Exploring Events
New York City's Club SÖDA Promotes Conscious Drinking Choices
12
Celebratory Pride Swimwear
Speedo's Take Pride Capsule Captivates Spirit and Strength
11
Diversity-Promoting Bread Products
Bimbo's Integrated Bread Puts Many Types in a Single Package
10
5G-Enhanced Learning Experiences
Verizon Developed ChalkTalk to Bring Global Teams Closer Together
9
Black Culture Tech Platforms
Pittsburgh Launches Blacture to Give Voice to an Understated Culture
8
Test-Taking Tech Features
Google Classroom Lock Mode Restricts Users to a Single Page
7
Student Loan Paydown Perks
Live Nation Boasts an Attractive Business Model with Its Benefit Plans
6
Illustrated Charitable Beer Mats
Gordeon Reid & Callum Stephenson Fuel a World Cup-Themed Project
5
Abuse-Fleeing Moving Services
Shelter Movers Provides Free Moving Services for Victims of Abuse
4
Seamless Voice-Controlled Donations
Alexa Donations Helps Users Support Worthy Causes
3
Conservation Gaming Campaigns
Minecraft's Update Aquatic Helps Players Support Real Oceans
2
Charitable Pizza Rebrands
Blaze Pizza is Teaming Up with (RED) to Support the Fight Against AIDS
1
Interactive Software Platforms
Lumo Interactive's Displays Allow People to Make Their Own Content
Related Ideas
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Snack-Inspired Fashion Collabs
7-Eleven is Dropping Collaborations with Fan-Favorite Brands
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Injustice-Fighting Cannabis Companies
Ben's Best Blnz Advocates for the Black Cannabis Community
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Ethical Neighborhood Convenience Stores
The Goods Mart is a Curated Better-for-You Store
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Collaboration QSR Merch Collections
The McDonald's x graniph Collection is Retro-Inspired
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Colorful Paddy's Day Shakes
Dairy Queen Just Unveiled the New 'Under the Rainbow Shake'
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Pride Month-Celebrating Fashion
Balenciaga Launches New 'Anybody Is Queer' Campaign and Capsule
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Chromatic Pride Month Milkshakes
The Habit Burger Grill Rainbow Shake is Deliciously Celebratory
Sustainability Driven Brand Commitments
Humanscale Celebrates Its Growing Ocean Collection in July
Lifestyle-Conscious Food Product Launches
Epicurium is Debuting 16 New Healthy Snacks and Drinks
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Accessible Burger Packaging
The McDonald's 'EatQual' Packaging Can Easily Be Opened Using One Hand
Health Food Challenge Apps
sweetgreen Launches New 'Rewards and Challenges' Platform
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Inclusive Supportive Graphic Apparel
EVERPRESS' Balance Capsule Highlights Inclusivity in the UK
Charity-Supporting Chunky Shoes
Joe Freshgoods 'Performance Art' Supports Various Organizations
Recycled Sunny Swimwear
Parade Unveils its First Swimwear Collection with Inclusive Sizing
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
Prideful Vibrant Gradient Sneakers
Nike Introduces an Air Deldon Sneaker to Join the Be True Pack
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
LGBTQ Artist Candy Packs
These Skittles Pride Packs Share Stories of the LGBTQ+ Community
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Pride-Celebrating Pop-Up Events
Shaftesbury Announces a 'Pride in London' Pop-Up
Plant-Based Food Manufacturers
Creatd Ventures Acquired the Health-Focused Food Company 'Brave'
Peachy Pride Month Shakes
Next Level Burger Just Debuted Its New Peachy Passion Pride Shake
QSR-Inspired Graphic Merchandise
McDonald's and Cactus Plant Flea Market Drop a Capsule
Digital Animal Rights Platforms
The Humane League Launches the Fast Action Network
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Plant-Powered Egg Tours
The Good Eggs Tour Brings Better Vegan Options to Summer Music Festivals
Conscious Retailer eCommerce Initiatives
The Klarna Conscious Brands Collections is Easy to Shop
Pride-Supporting Sleep Series
Sunday Citizen Celebrates Pride with the Rainbow Throw and Pillow
QSR Cafe Apparel Merchandise
Tim Hortons Launches the Tims Run Club Collection of Apparel
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
QSR Movie Merch Collections
Arby’s x GOOD BURGER 2 Merch Celebrates the Upcoming Movie
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Pride-Honoring Luxe Graphic Tees
Cher and Donatella Join Forces to Celebrate Pride Month
Eatery-Backed Mental Health Counseling
Original ChopShop Inspires Guests to ‘Just Feel Good’
Nostalgic Vegan Fast Food
Mr.Charlie's Meatless Meals Make Adults Feel Like Kids Again
Activism-Themed Joint Apparel
SmileyWorld and Armani Exchange Reveal a New Collection
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Free Vegan Fast-Food Promotions
Burger King is Offering Free Plant-Based Whoppers in the U.K
Over-the-Top Pride Desserts
Serendipity3 and SIGBI Created a Showstopping Pride Month Sundae
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
LGBTQ+ Activewear Campaign
Gymshark Launches New LGBTQ+ Celebrating Campaign, 'Pride In Progress'
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Plant-Based Billboard Takeovers
Birds Eye Promoted a Plant-Based Range & Challenged Competitors
Bright Inclusive Leather Sneakers
Nike Expands its Be True Collection with a Dunk Low Sneaker
QSR Food Donations
McDonald’s Canada Launches ‘The Giving Page’ to donate to Food Banks Canada
Biodegradable Fast Food Uniforms
These McDonald's Uniforms Use 'CiClo' Fabric Technology
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Barcode-Scanning Ethical Search Apps
Ethical Barcode Tells Users How Ethical a Product or Brand Is
QSR-Themed Premium Jewelry
Mcdonald's Netherlands Delivers the Litter and Glamour Collection
Transparent Soda Bottle Packaging
Sprite Sets to Eliminate its Green Bottle in Sustainable Efforts
Ocean-Saving Dairy-Free Milkshakes
The Organic Ocean Blue Banana Shake Helps Fight Plastic Waste
Restaurant Mealkit Partnerships
Goodfood Partnered with Aloette Go on Canadian Delivery
Premium QSR Picnic Kits
Shake Shack Added Veg Out Picnic Kits for National Picnic Month
Restaurant-Honoring Delivery Apps
DoorDash Debuted the 'Most Loved' Program on its Platform
Social Good Burgers
A&W Canada Serves Up Support for MS Research with Burgers to Beat MS Day
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
Activist-Honouring Hazy IPAs
The Rainbows Everywhere IPA Celebrates Pride Month
Plant-Based QSR Seafoods
OmniFoods and Neat Burger Partnered for a Plant-Based Seafood Menu
Charitable Laundry Initiatives
Tide Expands Its Loads of Hope Program with a New Partnership
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Restaurant-Owned Charities
The Taco Bell Foundation will Raise $100 Million by 2026
Australian Boot Pride Weddings
Bundstone Honors the LGBTQIA+ Community with the #2150 Rainbow Boot
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Accessible Fast-Food Partnerships
McDonald's Partnered with RightHear in Israel
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Celeb-Backed Advocacy Agencies
Pharrell Launches Progressive Creative Agency Called 'Mighty Dream'
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Pride Community-Honoring Apparel
Nautica and the Trevor Project Join on the Pride Collection
Colorful Pride Month Cakes
Mod Pizza is Releasing a New Limited-Edition Pride Cake This June
Black-Owned Restaurant Initiatives
Pepsi Enlists Chef Carla Hall to Kick-Off 'Pepsi Dig In Day'
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Esports QSR Partnerships
FaZe Clan Renews its Partnership with McDonald's USA for Original Content
Heat-and-Eat Plant-Based Foods
The TiNDLE Grocery Products are Being Launched in the UK Market
Healthy Mexican QSR Bowls
Chipotle Debuts a Line of Lifestyle Bowls for Health-Conscious Consumers
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Waste-Reducing Eco Partnerships
This Year City Furniture Partnered with Habitat of Humanity
Vibrant Pride-Honring Sneakers
Neo Serati Joins Reebok to Celebrate South African Pride Month
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Complimentary Pride Month Meals
This Deliveroo Campaign Offers Free Meals to Homeless LGBTQ+ Youth
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
In-App Pride Menus
Postmates Created the In-App Bottom-Friendly Menu for Pride Month
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App