June is Pride Month, and with LGBTQ pride parades set to take over city streets around the world, the collection of LGTBQ Pride by Burst gives involved local businesses and press an easy way to stay engaged with the goings-on. The stock photo provider has released a series of pride-themed stock photos that are completely free for commercial and personal use, providing an affordable way to show one's support for the LGBTQ community.
LGBTQ Pride by Burst features models from the Toronto community, which is both where Burst is located and one of the cities in which Pride Month is currently being celebrated. All of Burst's models are locals who self-identify as members of the LGBTQ community, so they have control over how their photos are tagged.
What's Driving This Trend
- Pride-themed Imagery
- The rise of Pride-Themed Stock Photos indicates a growing desire, and an opportunity, for inclusive visual marketing campaigns that support marginalized communities.
- Authentic Representation
- With the use of local, self-identifying LGBTQ models, the trend towards Authentic Representation of marginalized communities in marketing and media is gaining momentum as brands seek to build stronger connections with consumers, and drive social change.
- Free Assets and Affordability
- Offering free, high-quality creative assets, and charging affordable (or no) licensing fees for their usage is a disruptive opportunity in the image and creative stock photography industry.
Who This Affects Most
- Marketing and Advertising
- Pride-Themed Stock Photos signal an opportunity for brands to create and run campaigns that are inclusive, respectful, and support marginalized groups.
- Creative Stock Photography
- As the demand for Authentic Representation in visual media grows, stock photography companies that offer diverse models, affordable licensing fees, and flexibility around usage rights stand to disrupt the market.
- LGBTQ+ Advocacy
- The availability of free, high-quality Pride-Themed Stock Photos reflect the ongoing push for greater visibility, acceptance, and social change for LGBTQ communities everywhere, making this an ideal opportunity for non-profits and advocacy groups alike.
