Envision a business card, a bus stop advertisement and a paper magazine insert—the most popular July 2015 print ideas transform the way we typically see and interact with these objects. Embracing the unconventional, creative marketers have turned these ordinary advertising tools into pocket-sized thumb war tools, goal post shelters and full-page leather magazine ads.
As well as delighting consumers with the unexpected, another tactic that continues to be popular is the use of humor, particularly with tough subject matter. Med Center does this in its ads by comparing the early stages of cancer to villainous historical figures, while yogurt brand makes light of dropping a fragrant "atomic bomb."
Comical marketing is pushed further by embracing ugly, as seen in ads by Darjeeling Sportswear and Freddo Ice Cream that feature awkward poses and uncomfortable faces.
Top 40 Print Concepts in July
38
Romantic Desert Lookbooks
The Spell and the Gypsy Collective Catalog Stars Emma Stern Nielsen
37
Tropical Poolside Photoshoots
Model Mathilda Price Showcases Swimsuits from Polish Brand Reserved
36
Authentic 70s Lookbooks
Alena Biohm is a Retro Vixen in the Latest Free People Catalog
35
Vintage Street Style Ads
The Latest Miu Miu Campaign Stars a Cast of Retrofied Models
34
Summer Haze Lookbooks
For Love & Lemons' Latest Catalog Stars Brazilian Beauty Marina Nery
33
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
32
Subtly Sapphic Fashion Ads
The Balenciaga Fall Campaign Stars Kate Moss and Lara Stone
31
Invisible People Ads
The PopClik Headphones Campaign Helps Listeners Escape Boring Events
30
Urban Glam Fashion Ads
The Katy Perry Moschino Campaign Shows Off Her Pixie Haircut
29
Movie Spoiler Posters
This Series of Movie Posters Reveals the Endings of Classic Hollywood Flicks
28
Amorous Meal Ads
The Latest Pepsi Campaign Shows that "Perfect Couples Do Exist"
27
Kitsch British Lookbooks
The Latest House of Holland Catalog was Shot by Photographer Martin Parr
26
Brain Freeze Campaigns
Freddo Ice Cream Shows That Even in Pain, This Treat is Delicious
25
Edgy Jewelry Ads
The Latest Alexis Bittar Campaign Stars Actress Zoe Kravitz
24
Illusory Construction Coverings
The 'Unboxing Fyrklovern' Hints at What's Coming Soon to Stockholm
23
Color-Clashing Paint Ads
Battling Paint People Ads Reveal Colors That Do Not Complement Each Other
22
Leg-Flaunting Footwear Ads
Gisele Reprises Her Role as the Face of the Stuart Weitzman Campaign
21
Reality Star Cosmetic Ads
The Kendall Jenner Estee Lauder Campaign is Elegantly Red Hot
20
Flower Bomb Campaigns
The Activia Ad Confirms that "Yes, She Goes Too"
19
Leggy Fashion Ads
The Versace Fall Campaign Stars Karlie Kloss, Caroline Trentini and Lexi Boling
18
Wolf Pack Fashion Ads
The DSquared2 Campaign Stars Fei Fei Sun, Caroline Trentini and Joan Smalls
17
Playful Denim Campaigns
Sarah Jessica Parker is Tapped as the Face of Jordache Jeans
16
Child Humanist Campaigns
The Amnesty International Ad Shows Activism Can Start from Any Age
15
Victorian-Esque Fashion Ads
The Marc Jacobs Fall Campaign Stars Willow Smith
14
Buffer Zone Posters
Volkswagen's Posters Show Where It's Important to Keep a Safe Distance
13
Artistic Auto Ads
The Vauxhall Campaign Shows How 'Every One's an Original'
12
User-Friendly Juice Labels
MANA Juice Uses Simple Outlines of Fruits on Its Labels
11
Retro Luggage Ads
The Latest Rimowa Campaign Stars a Glamorous Alessandra Ambrosio
10
Handmade Conservation Ads
The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads
9
Villainous Cancer Campaigns
The Med Center Compares Early Stages to Young Evil Historical Icons
8
Elegant Water Print Ads
Jennifer Aniston Reprises Her Role as the Face of the Smart Water Campaign
7
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
6
Authentic Leather Ads
LG's Magazine Insert Encourages Readers to 'Smell the Difference'
5
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
4
Animal Shadow Posters
The Johannesburg Zoo Used Creative Cutouts to Advertise Night Tours
3
Thumb War Business Cards
Mario Yamasaki's Standout Business Card Hosts Space for a Finger Battle
2
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
1
Rainbow Alcohol Branding
Royal Cargo and '358' Launched a Line of Multi-Colored Labels
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Offline Newspaper Publications
County Highway Revives Print Culture
Musician-Featuring Footwear Campaigns
Deyaz Figures in Dr. Martens' Summer 2023 Campaign
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Ultra-Playful Planner Designs
ban.do Embraces Springtime with Its New Offerings
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs