There are many summer clothing ranges that are designed with technical fabrics to maximize comfort and minimize sweat marks but LGN by Louis-Gabriel Nouchi created a range of t-shirts that take a different approach to summer style. This new line from the Parisian luxury label introduces all-gray t-shirts that have faux sweat marks across the chest, upper back and armpit areas.
The luxury t-shirt range has designs that start at £150 and already, people have been quick to share their opinions about the unusual designs. While some have embraced the summer clothing range as innovative and playful, others have expressed their disgust for the styles that will have people intentionally sporting the look of sweat stains.
Key Themes Behind This Trend
- Fake Sweat Fashion
- Creating clothing with printed sweat marks as a new fashion trend.
- Subversive Clothing Lines
- Looking at how clothing can be made too artistic while keeping it wearable.
- Trolling High Fashion
- Using unexpected designs to shock people in the world of high-end fashion.
Where This Applies
- Fashion
- Experimenting with playful, ironic clothing designs.
- Luxury Clothing
- Leveraging innovative and unconventional designs to attract new avant-garde customer base.
- Textile Printing
- Using innovative textile printing technologies to create unique designs.
