The latest Jordache Jeans ad campaign has gone a step up with the help of beloved pop culture icon: Sarah Jessica Parker. The Sex and the City star brings her playful spirit to the set of the photoshoot. Although dressed a lot more casually than her Carrie Bradshaw counterpart, Parker is all glamor and sensuality as she rocks the Jordache Jeans.
Shot by photographer Michael Thompson, the Jordache Jeans ad campaign will launch both in print and online in July. The blonde beauty is captured in premium denim styles as well as the Jordache Jeans collection available at Walmart. By grabbing a celebrity of Parker's stature -- especially when it comes with her style guru clout -- it's only natural that Jordache Jeans will gain the attention they are seeking this summer.