Lacoste 'Play Big,' is the French sportswear brand's latest ad campaign, celebrating its iconic crocodile logo.
Play Big embodies the brand's call to action which urges fans to create their own game and embrace the inner fortitude. This concept is symbolized by the iconic crocodile. Crafted in collaboration with visionaries like Novak Djokovic, Venus Williams, Jeon Somi, Ahn Hyo Seop, Pierre Niney and Wang Yibo, the campaign promotes individuality and excellence while highlighting witty and bold visuals.
Each brand ambassador is captured interacting with a colossal crocodile sculpture, embodying Lacoste's ethos of elegance, audacity, and authenticity. “At Lacoste, we are very proud to draw on a rich heritage while maintaining a spirit of innovation. And because we constantly strive to reinvent ourselves, this new Play Big campaign is the opportunity to reaffirm the power of our iconic crocodile, our fashion roots and our rightful place in the realm of sports and especially tennis," said Catherine Spindler, Deputy CEO of Lacoste.
Image Credit: Lacoste
Why This Trend Is Growing
- Individuality Promotion
- The Lacoste 'Play Big' campaign celebrates individuality and excellence through the collaboration with various artists and athletes.
- Iconic Logo Symbolism
- The iconic crocodile logo in the Lacoste 'Play Big' campaign embodies a concept of fortitude and reinvention.
- Innovative Brand Collaboration
- The collaboration with visionaries in the Lacoste 'Play Big' campaign highlights innovation, elegance, and authenticity.
Industries Being Reshaped
- Sportswear
- The sportswear industry can explore disruptive opportunities by focusing on promoting individuality and excellence in brand campaigns.
- Fashion
- The fashion industry can leverage iconic logo symbolism to reinvent brand heritage and maintain a spirit of innovation.
- Advertising
- The advertising industry can tap into innovative brand collaborations to create campaigns that embody elegance, audacity, and authenticity.
