Interactive retail is a great way to engage with clients and get them to think about retail stores as more than just places to buy particular products. From the retailer point of view, you want people to enjoy the experience of shopping in your store so that they return even when they don't necessarily have a specific need or purchase in mind.
The applications of interactive retail are limited only by the imagination and audacity of retailers and their branding agencies. With the kind of technology available today, there are numerous ways of using multimedia to create an interactive retail experience for shoppers.
Ultimately, the goal of interactive retail is to remind shoppers that the particular retail store isn't just a place to buy things, it's a place to experience things. Once shoppers begin to associate a retailer with positive experiences, they're inevitably more likely to buy something from there as well.
32 Examples of Interactive Retail
From High-Tech Maternity Stores to Temporary Dystopian Branding:
Rahul Kalvapalle — Jul 21, 2015 — Marketing
32
Disappearing Floor Stunts
This 'The North Face' Stunt Gave Shoppers Quite a Scare
31
Interactive Travel Agencies
The Addin Store Has Tourism Displays That Customize to Dream Vacations
30
Responsive Fitting Room Booths
Urban Research's Wearable Clothing is Portable and Interactive
29
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
28
Interactive Pet Shops
The BlueCollar Working Dog Store Has Space for Products and Play
27
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
26
Multimedia Retail Displays
This Woolworths Shop has In-Store Video Walls and LED Displays
25
Interactive Retail Mirrors
Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging
24
Interactive Floral Walls
Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals
23
Hybrid E-Commerce Shops
Sneakerboy Melbourne's Online Physical Store Has You Try, Then Buy Via Web
22
Custom Doll Catwalks
This Barbie Styled by Me Interactive Experience is Fully Immersive
21
Interactive In-Store Displays
Kate Spade Introduces Perch Technology to Better Customer Experience
20
Interactive Electronics Stores
This New Target Store Will Focus Excessively on Smart Devices
19
Digitized Visual Branding
The Visual Branding for Fashion Retailer Threads is Succinct and Chic
18
Nationally Inspired Storefronts
Lululemon Edmonton Location Celebrates Canadian Values in Symbols
17
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
16
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
15
Airport Automotive Dealerships
Japan's Haneda Airport Will Host an Interactive Mercedes-Benz Shop
14
Pastel Tech Shops
Doctor Manzana Embraces a Candy Land-Like Redesign that is Highly Memorable
13
Temporary Dystopian Branding
Retailer 'Three' Changed Its Name to District Three as a PR Stunt
12
High-Tech Maternity Stores
Thyme Maternity's Concept Store Targets Savvy Moms-to-Be
11
Interactive Optometry Shops
Specsavers Makes Shopping for Glasses More Customer-Friendly
10
Interactive Dressing Rooms
Bloomingdale's Introduces Smart Fitting Rooms with iPad Devices
9
Surreal Mannequin Displays
The Prada Iconoclasts Installations Seeks to Reinvent the Brand
8
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
7
Interactive Fashion Retail
Macy's Latest Announcement Expands of their iBeacon Retail Concept
6
Digital Retail Showrooms
Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam
5
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
4
Interactive Retail Tables
Neiman Marcus Improves Shopper Experience with Integrated Technology
3
Entertaining Toy Shops
Hamleys Toy Shop in Moscow Displays Toys Like Amusements in a Theme Park
2
Interactive Sports Stores
This Sport Chek Sports Flagship Store Makes Shopping More Personal
1
Digitized Holiday Branding
This Target Retail Display by PERCH Features Interactive Elements
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Multi-Sensory Streetwear Stores
Presented By Launches an Immersive Sneaker Store in Riyadh
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Unified Grocery Shopping Platforms
Instacart Debuts New All-in-One 'Connected Stores' Platform
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Interactive Creativity Home Displays
The 'Doodle' Interactive Wall by Hyungwoo Lee is Immersive
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Text-to-Shop Retail Services
Walmart Text to Shop Makes it Easier Than Ever to Shop
AR-Based Store Replicas
Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Product-Tracking Digital Brochures
'Another Tomorrow' Partnered with 'EVRYTHNG' for Transparency
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Power-Free Retail Displays
The Philips Tableaux 5150I Uses E Ink Spectra 6 Technology
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Elderly Customer-Reserved Retail Zones
JD Announced Exclusive Service Zones for Elderly Customers
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
AI-Powered Retail Try-Ons
Walmart is Adding an AI-Based Try-On Technology for Online Consumers
In-Store Bra-Fitting Technologies
Macy’s Implements FIT:MATCH Bra Fitting Technology in its Stores
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Innovative SCO Kiosks
Austrian Brand Shopreme Debuts a New Self-Checkout Kiosk for Retailers
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Milk Carton QR Brochures
Aldi Has Begun Promoting its New Digital Brochure on its Milk Cartons
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Accessible Interactive Memory Storybooks
Remento's Interactive Storybooks Can Be the Perfect Gift
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Micro Self-Service Checkout Kiosks
The 365 Retail Markets MM6 Mini Kiosk is Versatile
Virtual Convenience Store Concepts
Aldi Launches a Virtual Convenience Store Called Aldi Express
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Compact Automated Retail Checkouts
The OneView Self-Checkout Offers Advanced Features
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Text Message Shopping Services
Textual is a Conversational Commerce Platform for SMS
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Interactive Mapping Solutions
Mapplic Turns Static Images Into Engaging Maps
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping