Holiday brand activations serve as a key moment of interaction between consumers and brands during times of year that emotions are already running high, making the cultivation of meaningful moments more easily accessible.
In order to ring in the 2015 Christmas season in style, PNC Bank commissioned the construction of a life-sized replica of one of their branch's made entirely from gingerbread and candies. The immersive holiday experience even featured a functioning gingerbread ATM and was constructed at Philadelphia's Penn's Landing seasonal skating rink.
Separately, Cadbury's 2016 Easter holiday campaign included a larger than life publicity stunt at Loch Ness lake. The inventive promotion featured the installation of three giant purple eggs in the middle of Loch Ness, while UK residents are told to keep an eye out for more of the brand's signature purple eggs to continue popping up around the UK.
35 Holiday Brand Activations
35
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
34
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
33
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
32
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
31
Fashionable Mall Santas
This Holiday Campaign Features a More Stylish Version of Kris Kringle
30
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
29
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
28
Holiday Menswear Pop-Ups
The BESPOKEN x TRNK Activation Targets Fashion-Forward Urbanites
27
Life-Sized LEGO Trains
This Year's Christmas Build from LEGO is a Massive Locomotive
26
Life-Size Tablet Pianos
This Futuristic Piano is Made Up of Dozens of Samsung Tablets
25
Black Christmas Shops
Kraken Rum's Christmas Pop-Up Shop Celebrates with All-Black Offerings
24
Promotional Trick-or-Treat Doors
Knocking on Haribo's Halloween Door Reveals a Selection of Treats
23
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
22
Coffee Cup Christmas Trees
This Starbucks Christmas Tree is Gingerbread Latte-Scented
21
Pop-Up Ski Lounges
This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience
20
Potato Chip Tannenbaums
Pringles Created a Food Christmas Tree from Festively Colored Cans
19
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
18
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
17
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
16
Store-Unwrapping Stunts
This Pret A Manger Stunt Generated Publicity for Christmas Sandwich Range
15
Branded Pop-Up Pantries
The President's Choice Pop-Up is Helping Consumers Prepare Holiday Meals
14
Milk Bottle Christmas Trees
Arla Foods UK is Celebrating the Holidays with a Dairy-Inspired Tree
13
Digital Christmas Countdowns
The Body Shop's Advent Calendar Countdown is Themed After Happiness
12
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
11
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
10
Greeting Card Trucks
Hallmark's Holiday Truck Helps People Discover the Joy of Sending Warm Wishes
9
Automotive Advent Calendars
Cadbury's Holiday Calendar is Formed by a Fleet of 24 Festive Trucks
8
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
7
Floral Confession Booths
Moonpig's Shed-Inspired Installation Promotes Its Flower Delivery Service
6
Cozy Holiday Lounges
Southern Comfort's Christmas Pop-Up is a Welcoming Place to Kick Back
5
Mountainous Holiday Trees
Air New Zealand Set Up a Giant Christmas Tree on a Big Hill
4
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
3
Elfin Shipping Services
Virgin Trains Promotes Its Bag Magic Service with a Jolly Cast of Elves
2
Magical Santa Stunts
Kwik Fit Surprises Kids While Saint Nick Gives His Sleigh a Tune-Up
1
On-Demand Tannenbaum Deliveries
Uber is Spreading Cheer with a Christmas Tree Delivery Service
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Artisanal Easter Chocolates
The 2024 Easter Collection by Purdys Chocolatier is Decadent
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Fairtrade Easter Candy Collections
The Divine Easter 2024 Collection is Packed with Spring Treats
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Chocolate Reconnection Campaigns
Purdys Chocolatier's Reconnect Roulette Helps People Reach Out
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Easter-Inspired Personal Care Lines
The Lush Easter Collection Boasts Fun, Non-Chocolate Treats
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Easter-Themed Doughnut Collections
Krispy Kreme Launches a New Easter Doughnut Lineup
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Low-Cost Private Brand Treats
These Favorite Day Easter Products are Exclusively at Target
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Collaboration Easter Candy Collections
The Frankford Candy Easter Collection is Packed with Treats
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Liqueur-Themed Easter Treats
The Baileys Chocolate Original Easter Egg Comes in Plastic-Free Packs
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Branded Holiday Candy Collections
The Frankford Candy Holiday Collection is Packed with Options
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Easter Chocolate-Themed Getaways
The Lindt Gold Bunny Getaway is Located in Carlsbad, California
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Easy-to-Enjoy Easter Chocolates
Reese's Peanut Butter Mini Eggs Now Come Unwrapped
Chocolate Creme-Filled Treats
Cadbury Unveils its Seasonal White Chocolate Creme Egg for Easter
Early Christmas Decoration Contests
Oreo Will Reward Festive Fans Who Decorate Early This Year
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Cheeky Easter Candy Campaigns
HI-CHEW Unveils Save a (Chocolate) Bunny, Eat HI-CHEW Campaign
Seasonal Sharing-Friendly Chocolates
These Cadbury Christmas Products Have Been Shown Off for 2023
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Festive Carnivorous Plant Ads
John Lewis' Holiday Ad Tells the Story of Snapper: The Perfect Tree
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
Over-the-Top Easter Desserts
Serendipity3 & PEEPS Teamed Up to Create an Easter Beverage
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Small-Batch Springtime Chocolates
These Sanders Easter Products are Limited-Edition
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Fine-Dining Bakery Bistros
Bistro Greggs Offers an Elevated Experience from the Bakery Chain
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Flavor-Infused Breakfast Pastries
These New Eggo Flavors Focus on Classic Recipes and Tastes
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Crispy Easter Candy Cookies
Cadbury Mini Eggs Cookies Were Created by Baker & Baker
Artisan-Inspired Springtime Easter Treats
These Brach’s Easter Products are Limited-Edition
Festive Easter Treat Menus
Tim Hortons Launches Two Menu Items Featuring Cadbury Mini Eggs
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Artisanal Easter Treats
Läderach Chocolatier Suisse Launched New Easter Chocolate Products
Seasonal Charitable Chocolatier Campaigns
Lindt & Sprüngli Will Donate £1 for Every Teddy Sold
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Meatball-Shaped Easter Eggs
Frankie & Benny’s and Lottie Bedlow Created a Giant Easter Treat
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Haunted Gingerbread Houses
Sticky Fingers Bakery's Halloween Gingerbread House is a Sweet Treat
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Seasonal Artisan Baked Goods
The Paris Baguette Holiday Menu is Packed with Seasonal Options
Festive Marbled Brioche Breads
The St Pierre Chocolate Brioche Wreath is Limited-Edition
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Festive Marshmallow Candy Products
These Peeps Holiday Products Come in Seven Options
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Artisanal Holiday Candy Ranges
Rocky Mountain Chocolate Announced New Treats for Christmas
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Festive Prepackaged Sandwiches
The Urban Eat Festive Range Includes New and Returning Favorites
Holiday Marshmallow Lineups
PEEPS® Announces Holiday Marshmallow Lineup
Celebratory Pretzel Brand Initiatives
The Philly Pretzel Factory Celebrated Its 25th Anniversary
Ready-to-Enjoy Holiday Cakes
These New Finsbury Christmas Cakes Have Classic Flavors
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Private Label Easter Treats
Sainsbury's Taste the Difference Easter Products are Spring-Ready
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Holiday Biscuit Gift Products
The McVitie’s Christmas Range Includes Many New Products
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Expansive Grocer Holiday Promotions
Natural Grocers Holly Deals Offer Up to 46% Off Products