Outrage, disgust and amusement are all apt reactions to the variety of controversial takes on body image featured. From flawless, Photoshopped celebs, to obese pets and pro-anorexia advertising, it's apparent that while the world is ever-changing and we are evolving, body image is still a hot topic among people of all demographics.
While there is a concerning obesity epidemic in North America that people like Jamie Oliver are trying to battle, there are also women (and men for that matter) who can't seem to lose enough weight in order to be happy. Many of these people fuel the booming beauty, fitness and vitamin industries.
A healthy attitude towards body image is something society has yet to perfect and these controversial takes on body image look to push to the boundaries of what's acceptable.
78 Controversial Takes on Body Image
68
About Face Website
Fighting Against Distorted Images of Women in the Media
67
Obese Batman Icons
Artist Franceso de Molfetta's 'New Idols' Series
66
Controversial Curvy Catwalks
Full Figured Fashion Show in New York Straddles Obesity & Empowerment
65
Extreme Digital Makeovers
The Photoshop Diet
64
Body Image Double Standards
Advertising Age Suggests Women Want Skinny Models
63
Australia's Next Top Model Debate
Is Alice Burdeu Too Skinny to Compete?
62
Controversial Fitness Campaigns
The Terry Richardson Equinox 2012 Ads Star Too Skinny Models
61
Skinny Stays
Underweight Models Still Hot in UK
60
Overweight Heroine Illustrations
'Obese Disney Princesses' Merges Fantasy with Reality
59
Overweight Toys
Fat Barbie, Superman and LEGO Figures Highlight Child Obesity
58
Anorexia Billboard Shocks Milan Fashion Week
57
Pro-Anorexia (Pro-Ana) Websites
Wasting Away Promoted Online
56
Obese Celebvertising
PlayStation Packs Pounds on Celebs for 'Fat Princess'
55
Demented Doll Installations
Barbie Gone Bad at the 7th Annual Altered Barbie Doll Exhibit
54
Pro-Anorexia T-Shirts
The Urban Outfitters 'Eat Less' Tee Stirs up Controversy
53
Size Zero Glamorization
Emaciated-Looking Lindsay Lohan Poses for Hedi Slimane
52
Fuller Bodied Icons
Average Sizes Return to Runways
51
Full Figured Models
Lexibags Abandons Thin
50
Saggy Skin Sculptures
John Isaac Gives The Finger To Art With Crude Uniqueness
49
Obsessing Over Celebs' Weight
10 Viral Weight Wars Between Stars & the Paparazzi
48
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
47
Plus-Sized Editorials
Crystal Renn Works It for Harper's Bazaar
46
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
45
Bangkok Butt Enhancements
Rear Boosting Thai Surgery
44
Celebrity Curve Supporters
Curvy Jessica Simpson Supported By Heidi Klum, Nick Lachey, Carmen Elec
43
Skinny Sitcom Stars
The 90210 Girls Fuel Body Image Woes
42
Body-Loving Designer Exhibits
The Alaïa. Azzedine Alaïa in the 21st Century Exhibition
41
As Food Size Doubled, So Did Waistlines
2 Decade Portion Distortion
40
Scrutinizing Skinny Girls
"Fat" Eva Longoria is Latest Victim
39
Photo Shoots For Body Image
Dancing With The Stars Cast Poses For Glamour
38
Obese Cartoon Caricatures
Fat Gamers Display Pop Cultural Icons Who Let Themselves Go
37
Obese Banknote Leaders
The Super Rich 1965 Ad Campaign Lets You 'Gain More'
36
Government-Enforced Fat Camps
China Combats Childhood Obesity
35
Digitally Made Models
H&M Website Uses Completely Computer-Generated Models
34
Pro Skinnyvertising
Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
33
Human Form Art Books
Doppelganger Features the Latest Trends in Human Depictions
32
Belly-Swelling Diet Pills
Gelesis Attiva Capsules Fill You Up Before You Eat
31
Supersizing Caffeine Quotas
The Starbucks Trenta Size is Larger than the Average Stomach
30
Eating Disorder Inspired Creativity
SpoonFed Art
29
Pregnant Man Fitness Campaigns
X-Fit Body Trainer Ads Reveal a Potbelly, Not a Baby Bump
28
Augmented Raisin Icons
The Sun-Maid Makeover Involves a Busty New Logo Maiden
27
10% Of Anorexics Are Male
Number Growing
26
Government-Subsidized Gyms
South Korea Combats Childhood Obesity
25
Gutsy Marketing
Metamucil Wants to Appeal to Younger Crowd
24
Airline Fat Tax
Overweight Fliers to be Penalized?
23
Pro-Anorexia Ads
Pretzel Crisps Poster States That "You Can Never Be Too Thin"
22
Animal Obesity
Epidemic Spreads to Four-Legged Friends
21
Druggie Hamburger Ads
Childhood Obesity Commercial Takes Junk Food Too Far
20
Obese Lightbulb Advertising
Midea Lighting Ads Shed Pounds with Efficient Globes
19
Fat Mocking Ads
Gold's Gym Shows That Obesity is Ruining Your Life and Your Clothes
18
Diet Pill for Obese Dogs
17
Obese Fast Food Clowns
Ron English MC SUPERSIZED Figure Smiles Terrifyingly
16
Super-Sized Fat Seats
Shameful Seating for the Obese Installed on Brazilian Subway
15
Controversial Diet Soda Ads
The New Skinny Pepsi Ad Slenderizes Voluptuous Sofia Vergara
14
Viral Ads Against Obesity
ParticipAction Campaign Targets Youth
13
Body Fat Imprisonment
Striking Companhia Athletica Campaign Against Obesity
12
Hidden Obesity Cameras
Stealth Cameras Logging Body Size
11
Queen Star Blames Women for Anorexia On The Catwalk
10
Model-Free Magazines
Germany's ‘Brigitte' Magazine Bans Professional Models
9
Digital Weight Gain for Obesity Awareness
‘Measure Up' by Australian Government
8
Banning Size Zero
US Considers "The Beauty of Health"
7
2-for-1 Flights for Obese Passengers
Canadian Airlines Offer Second Seat Free
6
Anti-Obesity Baby Formula
Prevention To Start At Birth?
5
Obese Children
Fat Kids a Growing Trend
4
Genetically-Modified Superfoods
Cancer-Fighting Purple Tomatoes
3
Obesity Up In 31 States
Dunkin' Donuts Responds With Trans Fat Ban
2
Obesity-Ordering Apps
The Five Guys Ordering App Lets You Order Dinner from Your Phone
1
Diet Wonder Drugs
Tesofensine Could Double Weight Loss
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O Positiv Health Hosted an Empowering Event in New York
Gen X Beauty Campaigns
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Sculpted Athleticwear Collections
BetterMe Expands Its Viral Catsuit to New Silhouettes
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Luxury Gut Health Jewelry
The Pooch Pendant by Butternut Box Preserves Canine Poo in Solid Gold
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Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
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Depop Outfits Lets Users Create Moodboards and Collages
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Burberry Celebrates the Energy of British Music Culture
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Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
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Tom Ford Presents Its Fall 2025 Advertising Campaign
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Vaseline Launched 'Vaseline World' Based on Social Media Content
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Mary Kay Miss Conceptions Reshapes Gen Z & Millennial Mindsets
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OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
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CDC Has Launched the Playfully Illustrated Free Mind
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Pocket-Sized Point-And-Shoot Digital Cameras
Lola Camera is Available at Urban Outfitters
Show-Inspired Bodycare Spots
Dove x Bridgerton Premiere the 'Let Them Talk' Campaign
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
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Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Portrait Photography Books
Annie Leibovitz Book Compiles Decades of Cultural Portrait Work
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Beauty Analysis Tools
AI Beauty Test Analyzes Photos For Beauty Scores And Facial Insights
Diverse Beauty Campaigns
Rare Beauty's Every Story Belongs Features 48 People from Latin America
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Menopause-Focused Brand Ambassadors
Revive Collagen Taps Melanie Brown MBE as Ambassador
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Beauty-Inspired Bodycare
NYX's Fat Oil Body Collection Builds on the Success of Its Lip Oils
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Shapewear-Inspired Everyday Fashion Capsules
Julia Haart's BODY by Julia Debuts a New Chic Line
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Game-Day-Ready Dog Campaigns
Blue Buffalo x Olivia Culpo Team Up for Football-Inspired Treats
Artistic Celebrity-Fronted Fashion Ads
Alaïa Partners with Hailey Bieber for Archetypes Ad
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Loyalist Skincare Campaigns
The Parëva Beauty In My Skin Campaign Features Real Brand Advocates
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Celebrity-Headed Fitness Campaigns
[solidcore] and Ego Nwodim Partner on 'Get Obsessed'
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Pet-Friendly Supper Clubs
Wellness Pet and Hayley Erbert Created a Supper Club for Cats
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Realistic Lifestyle Wellness Campaigns
The UFIT Not for the Elite Campaign Embraces Ordinary
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Empowering Menopause Magazines
The Menopause Edit by Nutrafol Destigmatizes a Normal Life Change
Oral GLP-1 Commercials
The Novo Nordisk Super Bowl Ad Boosts Awareness of the Wegovy Pill
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Public Health Documentary Web-Series
La Roche-Posay Launches The Burning Truth Series
Creator Reality Series
Bikini Island is Part Competition, Part Entrepreneurial Experiment
Weight Wellness Body Scanners
In Pharmacies, Bodd Supports Weight Loss Patients on GLP-1s
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Personalized Daily Wellness Apps
Hoda Kotb Launches Joy 101 Wellness App Inspired by Daily Rituals
AI-Aged Executive Spoof Ads
AiCandy's Energym Ad Reimagines Tech Moguls as Instructors
Throwback Beauty Campaigns
You’re a 10…with your ButterFace Taps 2016-Era Beauty YouTubers
Cheeky Food-Made Beauty Ranges
Warburtons Spoof Beauty Range Creates Picture-Perfect Lunches
Affectionate Cat Campaigns
SHEBA's Ignored to Adored Invites Cat Parents to Build Better Bonds
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
AI-Powered Fashion Photography Platforms
BetterStudio Protects Talent & Transforms Brand Imagery
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
New Year Exercise Campaigns
PVOLVE Partners with Jennifer Aniston on Worth It Everytime
Biotech Body Sculpting
Provital Introduces Metabolism-Driven Body Actives
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
TV Show-Endorsed Athletic Silhouettes
BetterMe's Sleek Shorts Catsuit Appeared in Emily in Paris
Branded Model Search Initiatives
Torrid is Launching the Casting Call for the Year 2025
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Cultural Heritage Beauty Branding
KATE Blends Kabuki Artistry with Shadow-Enhancing Makeup
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Accessible Limited-Edition Print Series
Claire Oliver Gallery Debuts the Art for Everybody Series
Culture-Combating Cheese Campaigns
This Babybel Protein Campaign Stars Joe Marler
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Adorable Health Trackers
Cute Body Tracker Helps You Monitor Weight, Mood And Wellness Daily
Beauty Professional Ambassadors
IMAGE Studios Launches Ambassador Program for Beauty Leaders
Anti-Algorithm Back-to-School Campaigns
Journeys' Turn It Up Activates Self-Discovery in Gen Z
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Sun Safety Docu-Series
The Burning Truth by La Roche-Posay Protects & Educates Gen Zalpha
Artful Anniversary Magazines
Acne Paper Issue 21 Autoportrait Reflects on 30 Years of Acne Studios
Comedian-Backed Hotel Morning Campaigns
The Great Wake Up Debate Campaign Was Launched by IHG
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
AI Photo Analyzers
PhotoFeels Interprets Emotional Signals And Social Vibe From Images
Empowering Fitness Journey Campaigns
BODYBAR Pilates Launches the 'Reform the Rules' Campaign
Celebrity-Approved Wellness Campaigns
Wellhub Debuts Its First Major Campaign with Terry Crews
Boldly Humorous Holiday Campaigns
MyRegistry.com Debuts 'It's NOT the Thought That Counts'
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Women-Focused Optimisation Era Studies
KIC Releases Surprising Survey Data About the Industry
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Health Object Art Exhibitions
Out of Orifice Explores Interfaces Between Body, Design, & Intimacy
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Health Nutrition Tools
Billie Brings A Companion-Led Approach To Daily Calorie Tracking
Unique Artistic Books
Melanie Dunea Unveils 'Amuse-Bouche,' a Fashion-Food Photo Book
Pet Wellness Insights
Daily Pet Care Tips By PetCareDaily For Everyday Pet Wellness
Myth-Busting Pet Campaigns
Royal Canin Runs a Campaign for National Take Your Cat to the Vet Day
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Canadian Turkey-Focused Campaigns
Think Turkey Debuts the Nationwide You Turkey Campaign