Whether it's a Karl Lagerfeld-designed Diet Coke bottle or birthday cake Oreos, special or limited edition food and beverage products are a clever way to snag the eye of the discerning consumer.
Just as imagery is central in a brand reaching iconic status, subverting such imagery once it has a place in the collective consumer unconscious is a powerful way to present the brand as fresh and relatable.
Brands often use cultural events such as holiday seasons or major sporting events to tap into the consumer desire to be part of something larger than themselves. Offering a limited edition version of a product consumer's already love and that can be kept as a souvenir of that point in time is a way for brands to insert themselves in the lives of consumers in a nostalgia-driven manner.
Alternatively, collaborative partnerships between brands are a way to conflate corporate philosophies. An example of this type of collaboration is artist designed packaging for San Pellegrino by Bvlgari. Both brands are associated with a luxury lifestyle; San Pellegrino fans will be motivated to keep the beautiful bottle as a souvenir, while those who strive to afford Bvlgari will buy it and feel like the brand may be accessible to them.
69 Special Edition Foods and Drinks
69
Vibrant Whiskey Bottles
The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink
68
Eau Couture
Evian Teams With Christian Lacroix
67
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
66
Soda Pop Silhouettes
Karl Lagerfield Coca-Cola Light Bottle Has the Designer's Stamp of Appr
65
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
64
Crosswise Coffee Branding
Starbucks Special Edition Packaging Seeks a Different Approach
63
Woodsy Beer Labels
These Beer Bottle Labels Are Individuals Wrapped in Paper and Painted by Hand
62
Secret Agent Soft Drinks
The Coke Zero Skyfall Promo Includes Limited Edition Packaging
61
Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky
60
Birthday Cake Cookies
Birthday Cake Oreos Celebrate the Treat's 100th Birthday
59
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
58
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
57
Liquified Luxury Bottles
San Pellegrino Bvlgari Bottle is a Limited Edition Drinkable Accessory
56
Kicky Beverage Cans
Jim Beam's Special World Cup Drink Packaging Celebrates Soccer
55
Sporty Street Art Cans
These Special Edition Coca-Cola World Cup Cans Pay Tribute to Brazil
54
Fruity Special Edition Cookies
These Watermelon Oreos Aim to Become a New Summer Symbol
53
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
52
Rare Celebratory Liquor
Bacardi Limited Celebrates 150th Birthday With $2,000 Decanter
51
Music Producer Packaging
Coca-Cola David Guetta Campaign Includes Limited Edition Bottle
50
Limited Edition French Presses
Jetboil Introduces an Ultra-Light Way to Make Coffee On-the-Go
49
Sugary Cinnamon Snacks
Cheetos' New Cinnamon Puff Snack Goes by the Name Sweetos
48
Superhero-Inspired Cakes
These Hostess X-Men Twinkies are X-tremely Tasty
47
Spiced Pumpkin Burgers
Umami Turns a Popular Fall Beverage into Pumpkin Spice Flavor Burger
46
Nostalgic Video Game Candies
The Super Mario Hi-Chew Candies Offer Unique Surprises Inside
45
Palm Tree-Adorned Beverages
ABSOLUT MIAMI Honors the Hot City With This New Citrus Drink
44
Mint Chocolate Beers
Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
43
Classy Condiment Upgrades
The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
42
Eastern Whisky Branding
The Johnnie Walker China Bottle Marries The Past with the Present
41
Sporty Soccer Beer Cans
Cruzcampo's World Cup Beer Cans Honor the Spanish National Football Team
40
Decadent Summer Ice Creams
Häagen-Dazs' 2014 Limited Edition Ice Creams Simplify Fancy Desserts
39
Root Vegetable Ice Creams
Haagen-Dazs Japan is Introducing Sweet Potato and Pumpkin Ice Cream
38
Camouflaged Cola Cans
A Bathing Ape Pepsi Cans Elevate Soda to Culture Symbol
37
Vintage-Inspired Cereal Boxes
The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
36
Spooky Halloween Sodas
These Seasonal Jones Soda Flavors Taste Like Halloween Candy
35
Football-Themed Candies
Skittles' Seattle Mix Honors Seahawk Marshawn Lynch's Favorite Treat
34
Irish Essence Booze Branding
This Limited Jameson Irish Whiskey Captures the Spirit of Dublin
33
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
32
Romantic Cookie Flavors
The Red Velvet Oreo is Released in Time for Valentine's Day
31
Cream Soda Cookies
These Root Beer Float Oreo Cookies are Experimentally Inventive
30
Celebratory Sports Beer Bottles
China's Limited World Cup Tsingtao Beer Bottles Celebrate Brazil
29
Exclusive Donut-Printed Beers
The OFWGKTA/Warsteiner Beer Bottle Is Pop-Up Shop Swag
28
Celebratory Rum Sets
The 125th Anniversary Bundaberg Rum Set Comes with Two Drinking Glasses
27
Designer Coffee Collaborations
The Starbucks x Rodarte Products are Out in Time for the Holidays
26
City Tribute Collector Vessels
The ABSOLUT SF Bottle Pays Homage to San Francisco
25
Intergalactic Commemorative Candies
The NASA Space-Themed M & M's are Out of This World
24
Archipelago Alcohol Branding
The Absolut Huffer Case Celebrates New Zealand & The Rugby World Cup
23
Art-Inspired Broth Packaging
The Campbell's Soup Andy Warhol Edition Pays Tribute to the Artist
22
Spicy Tomato Condiments
The Heinz Jalapeno Ketchup Will Add a Tasty Fire to Your Holiday Dishes
21
Orange Popsicle-Flavored Milks
TruMoo's Orange Cream Milk is a Special Halloween Offer
20
Record Label Beer Bottles
The Ed Banger Records x Heineken 140th Anniversary Bottles are Brazen
19
Zesty Cream Cookies
The Latest Oreo Flavor to be Released is 'Limeade Oreo'
18
Cake-Flavored Classic Candies
These Tasty Cake Flavored M&M's Will Be Available Come May 2014
17
Epic Sci-Fi Water
Evian Makes a Bottle Design Fit for a Jedi Warrior
16
Limited Edition Wing Flavors
These Chili Lime Wings From Wingstop are Only Here for a Short Time
15
Hot Sauce Hummus Recipes
Sriracha Hummus by Tribe Teaches You How to Spice Up Your Life
14
Vampire Value Meals
Burger King's Adult Fun Meal Includes 'New Moon' Trading Cards
13
Poutine-Flavored Sodas
Jones Soda Launches an Exclusive Poutine-Flavored Soda for Canada
12
Silk Scarf Confections
The Emilio Pucci by Ladurée Collection Features Limited Edition Macarons
11
Heart Adorned Alcohol
The Disaronno Curtis Kulig 'Love' Series is Heartwarming
10
Peanut Pie Ice Creams
This Savory Peanut Butter Pie Ice Cream is Perfect for Peanut Butter Lovers
9
Coca Cola Orange
Drinks Giant Gets Fruity For UK Summer
8
Spicy South American Noodles
Nissin's Brazilian Flavored Ramen Noodles Celebrate the World Cup
7
Cookie-Infused Chocolatey Snacks
The Crunch Girl Scout Candy Bar is Full of Thin Minty Goodness
6
Literary Fashion Confections
Shipley & Halmos x Chocolate Editions Gets Inspired by Roald Dahl
5
Decadent Breakfast Delights
The Kellogg's Confetti Cake Pop-Tarts Make Mornings Sweet Again
4
Birthday Cake Pastries
Celebrate Pop-Tarts' 50th Anniversary with its New Birthday Cake Flavor
3
Cookie Themed Milk
NESQUIK is Offering Beverages Based on Samoa and Thin Mint Girl Scout Flavors
2
Spice-Infused Carnivore Snacks
Jack Link’s Sriracha Beef Jerky Will Make You Cry
1
Festive Evergreen Chips
This Limited Doritos' Potato Chip Shape Celebrates the Snowy Season
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Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Gamer-Targeted Diet Sodas
Coke Ultimate Zero Sugar is the Latest Collaborative Coke Flavor
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Gamified Cookie Packs
Oreo Pac-Man Cookies Come in Scan-to-Play Packaging
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Business-Oriented Dessert Mixes
Nestlé Professional Debuts the New Milkybar and Aero Dessert Mixes
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Limited-Edition Hip-Hop Sodas
Sprite Lymonade Legacy Celebrates 50 Years of Hip-Hop
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Architectural Sugar Sculptures
Kellogg's Worked with Artists to Create 'A Story of Salt and Sugar'
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Prepackaged Artisan Dessert Products
The Delicious Dessert Company Added Four New Products
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Inclusive Cookie Partnerships
Mmmly Partnered with Odeko to Bring Inclusive Cookies to All
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
QSR-Inspired Apparel Collections
McDonald's and CLOT Launch Apparel Collection with Meal Packaging
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Branded Holiday Candy Collections
The Frankford Candy Holiday Collection is Packed with Options
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Nostalgic Gaming Cookies
The OREO x Super Mario Cookies are Embossed with Collectible Designs
Syrup-Inspired Coffees
IHOP & Kraft Heinz Collaborated on Pancake-Inspired Coffee
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Deluxe Mini Frozen Treats
These Carte D’Or Products Respond to Consumer Demand
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Iconic Cake-Inspired Cookies
The OREO Blackout Cake Chocolate Sandwich Cookies Just Dropped
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Retro-Inspired Dessert Pots
Gü Desserts Nostalgia Comes in Two Flavors Inspired by the 1970s
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
Flavorful Festive Food Products
These Premier Foods Limited-Edition Products Come in Four Options
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Limited-Edition Sandwich Cookies
Oreo Release Exclusive Multi-Tier Chocolate Cake Flavored Cookie
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Festive Cookie Brand Products
These New Keebler Products are Arriving for the Holidays
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Elevated Libation-Friendly Crisps
Made for Drink Made an Upscaled Version of Cheese & Onion Chips
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Autumnal Private Label Products
These SEG Seasonal Own Brands Products are Limited-Edition
Mini Baked Good Snacks
Entenmann's Baker’s Delights is Now a Permanent Part of the Range
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic