Co-branded sneaker lines, experiential pop-up shops and celeb-endorsed performance ads are just some of these April 2015 sports trends. In an effort to reach a younger demographic, sportswear brands and retailers are embracing the idea of convergence, a popular business pattern that is discussed in New York Times best seller 'Better and Faster: The Proven Path to Unstoppable Ideas.'
The book is authored by keynote speaker and innovation expert Jeremy Gutsche and suggests that collaboration and adaptability are steps that lead to a brand's ultimate success. The pattern also blends traditional and forward-thinking ideas together and is the basis behind these April 2015 sports trends.
They include the Adidas Superstar Supercolor collection that features a 50-shade sneaker range, designed in collaboration with music and style icon Pharrell Williams. Another favorite from this list is the SNKRS pop-up shop by Nike. The experiential retail space was designed to promote the brand's latest mobile app and gave visitors an exclusive sneak-peak at the emerging platform.
Top 65 Sports Trends in April
65
Iconic Rapper Sportswear Couture
The Adidas Original x Kanye West is Inspired by Political Unrest
64
Tropical Fitness Fashion
The adidas Originals by the Farm Company Collection is Exotically Casual
63
Revolutionary Sport Sneakers
The Yeezy Boosts Were Unveiled By Kanye West At the Grammys
62
Designer Youth Sportswear
The adidas StellaSport Collection is Bolder and More Affordable
61
Tropical Athletic Collections
Adidas Originals x The Farm Company Collaboration Celebrates Brazil
60
Glamorous Sportswear Collections
Adidas NEO Launched the Spring 2015 Selena Gomez Collection
59
Golden Winged Sneakers
The Latest adidas Originals by Jeremy Scott Shoe Boasts the Midas Touch
58
Childlike Over-Saturated Apparel
The Latest Jeremy Scott Collection for Men is Vibrantly Hued
57
Remixed Vintage Streetwear
The Adidas Originals by NIGO Lookbook Re-Invents the Classics
56
Botanical Snakeskin Sneakers
These Adidas High Tops Boast an Eye-Catching Floral Print
55
Playful Swimwear Editorials
Maud Le Fort Dons Fashionable Swimsuits for the Pages of Elle Italia
54
Technicolor Sportswear Collaborations
The Mary Katrantzou adidas Originals Line is Eye-Catching
53
Energy-Boosting Running Shoes
The Adidas Ultra Boosts Are the Most High-Tech Running Shoes Ever
52
Reimagined Tennis Shoes
The Barricade 2015 Shoes Revive a 15-Year-Old Shoe
51
Extravagant Designer Slippers
The Adidas x Raf Slides are a Must-Have for Sneaker Enthusiasts
50
Dotted Sneaker Collections
The Adidas Originals Drip Dot Camo Collection for F/W 2014 is Artistic
49
Sporty Urbanite Editorials
Glamour UK's Back to Black Story Boasts Athletic Fashions
48
Rap Lyric Basketball Shoes
The D Lillard 1 Shoe Features Rap Lyrics Written By Damian Lillard
47
Futuristic Sportswear Fashion
The Adidas x Tom Dixon Collection is Designed for Modern Travelers
46
Brazilian Athletic Wear
The adidas Originals x The Farm Company SS Collection Features Brazil
45
Insulated Winter Workout Gear
The adidas Climaheat Collection Encourages People to Stay Active
44
Nostalgic Sneaker Collections
The Latest Adidas by Raf Simons Range is a Nod to the 90s
43
Darkness-Embracing Shoes
The Adidas Black Pack Soccer Shoes Embrace the Dark Side
42
Funky Celebrity Streetwear
The adidas Originals by Rita Ora Collection Combines Comfort and Style
41
Tattoo-Inspired Soccer Shoes
The Adizero f50 Tatoo Pack Features Dramatically Intricate Designs
40
Athletic Geisha Editorials
The Teen Vogue Players Fashion Story is Sporty and Visually Dynamic
39
Celebrity Cartoon Streetwear
The Rita Ora for Adidas Collection is Pop Art-Inspired
38
Reflective Snakeskin Sneakers
The Adidas Originals ZX Flux Sneaker Introduces a New Material
37
Minimalist Rapper Runners
The Adidas x Pusha T Collaboration Features Crackled White Leather
36
Vibrant Musician Editorials
This Pharrell Fashion Story is Captured for GQ Style Germany
35
Vacuum-Packed Fashion Invites
Kanye's adidas Yeezy Season 1 Launch Party Begins with an Anorak
34
Plush Toy Sandals
This Pair of Jeremy Scott Adidas Slides are Charismatic and Playful
33
Double-Winged Footwear
Jeremy Scott's Latest adidas JS Wings is as Flamboyant as Past Designs
32
Athlete-Only Auto Giveaways
The Adidas NFL Porsche Promo Offers Fast Rookies a Free Ride
31
Haute Baseball Apparel
The Adidas for Opening Ceremony Lookbook Boasts Sporty Street Styles
30
Supportive Running Shoes
The Adidas Originals EQT Running Support SL 80 Offers Top Performance
29
Cushioned Basketball Shoes
The New D Rose 5 Boost Shows Offer Maximum Energy Return
28
Leather-Sheathed Soccer Shoes
The Adidas Pure Leather Pack Comprises New Versions of Old Classics
27
Combative Athletic Collections
The Adidas Originals Blue Collection is Inspired by the Military
26
Equality-Touting Campaigns
The Pharrell Williams x adidas Originals Campaign Champions Equality
25
Footwear-Inspired Fragrance
The JS Wings 2.0 Perfume Bottle is Shaped Like Jeremy Scott's Design
24
Footwear Availability Apps
Adidas's Confirmation is a Reservation App for Limited Edition Sneakers
23
50-Color Shoe Collections
The Adidas Superstar Supercolor Pack Includes 50 Unique Colorways
22
Re-Engineered Soccer Boots
The Adidas 11Pro Blends Performance, Comfort and Elegance
21
Op Art Sneaker Ads
Alex Trochut's Footlocker Ads Celebrate the Retailer's Branding
20
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
19
Athletic Couture Collaborations
The Stella McCartney Adidas Winter Collection Delivers Luxury Wear
18
Darkly Dreamy Sneakers
The JS Wings 3.0 by Jeremy Scott for adidas Originals are Fiercely Chic
17
Wave-Patterned Sneakers
The Adidas ZX Flux Ocean Waves Shoes Bring You Right to the Beach
16
Vibrant Animal Print Shoes
The Adidas Originals Italia Independent Shoes Are Not For the Meek
15
Free-Spirited Soccer Balls
The Adidas Finale Berlin Ball is Inspired By Berlin's Artistic Spirit
14
Predatorial Soccer Boots
The Adidas Predator Crazylight Blends Light Weight and Top-Notch Control
13
Cinematic Athlete Campaigns
Adidas Encourages Young Athletes with Their Sport 15 Film Series
12
Custom Converse Projects
The Blank Canvas Initiative Encourages Customers to Design Their Own Shoe
11
Neighborhood-Inspired Shoes
Adidas' Pibe de Barr10 Boots are Inspired By Leo Messi's Neighborhood
10
Respectful Skate Apparel
Adidas 'Respect Your Roots' Collection Pays Tribute to Skate Pioneers
9
Hater-Admonishing Soccer Boots
The Miadidas f50 Haters Boots Have a Stunning, Sparkling Appearance
8
Signature Soccer God Shoes
The Adizero F50 Messi Boot is Inspired By Messi and Barcelona
7
Pop Star Collaboration Logos
The Adidas Originals Pharrell Williams Logo is Funky and Modern
6
Triumphant Athletic Ads
This Adidas Ad Acknowledges That 'There Will Be Haters'
5
Afro-Centric Soccer Balls
The 'Marhaba' is the Official Match Ball of the African Cup of Nations
4
Maze-Filled Running Events
The Energy Takeover by Adidas is an Exclusive and Challenging 10K Race
3
Blackened Rugby Jerseys
The New All Blacks Jersey is Blacker Than Black
2
Hater-Admonishing Soccer Ads
The Adidas #ThereWillBeHaters Ad Stars Troll-Weary Soccer Stars
1
Nomadic Snowboarder Videos
The Adidas Nomad Series Showcases Snowboarding in Japan
Related Ideas
Iconic Rapper Sportswear Couture
The Adidas Original x Kanye West is Inspired by Political Unrest
Futuristic Laceless Sneakers
The Nikelab x Sacai Air Max 90 is a Chic Iteration of the Iconic Shoe
Chromatic Geisha Pictorials
Harper's Bazaar Hong Kong's Vibrant Editorial Boasts Printed Fashions
Stylishly Lightweight Sneakers
Nike Puts an Iridescent Spin on the Simple Roshe Flyknit Shoe
Artist-Inspired Sneakers
These Printed Andy Warhol Shoes Combine Artwork with Converse Trainers
Tropical Fitness Fashion
The adidas Originals by the Farm Company Collection is Exotically Casual
Revolutionary Sport Sneakers
The Yeezy Boosts Were Unveiled By Kanye West At the Grammys
Rocker Viking Runways
The BARBARA I GONGINI Range Was Presented at Copenhagen Fashion Week
Designer Youth Sportswear
The adidas StellaSport Collection is Bolder and More Affordable
Childlike Streetwear Collections
The Latest Krizia Robustella Runways Show References Teddy Bears
Glamorous Sportswear Collections
Adidas NEO Launched the Spring 2015 Selena Gomez Collection
Sky High Vinyl Booties
The Christian Dior Latex Boots Feature Chunky Lucite Heels
Childlike Over-Saturated Apparel
The Latest Jeremy Scott Collection for Men is Vibrantly Hued
Interstellar Basketball Shoes
The Nike Sportswear Constellation Collection Features Spacey Designs
Celebratory Basketball Shoes
The Kobe 9 Elite Mamba Moment Shoes Honor Bryant's Recent Milestone
Iconic Retro Footwear
The Air Jordan 1 Retro High 'Blake Griffin' Sneaker Celebrates the Baller
Pony Haired Kicks
The Mark McNairy x Product of New York Kicks Uses Untraditional Animal Prints
Special Pastel Sneakers
The Nike Basketball Easter Collection is Bright and Happy for the Holiday
Microdiamond-Studded Boots
Nike's Mercurial CR7 Rare Gold Celebrates Cristiano Ronaldo's Greatness
Fan-Celebrating Footwear Ads
The Converse Made by You Campaign Boasts Over 200 Portraits
Energy-Boosting Running Shoes
The Adidas Ultra Boosts Are the Most High-Tech Running Shoes Ever
Reimagined Tennis Shoes
The Barricade 2015 Shoes Revive a 15-Year-Old Shoe
Silver-Haired Punk Fashion
The Latest Jean // Phillip Collection is Inspired by Rocker Styling
Sculptural Resortwear Runways
The Latest Jacquemus Collection Boasts Striped Fashion Staples
Ultra-Flexible Gym Shoes
The Nike Free Trainer 5.0 Boasts Six Separate Flex Points in the Midsole
All-Star Basketball Shoes
The Jordan All-Star Player Exclusive Shoes Feature Iconic Infrared
Bold Bomber Editorials
The Vanity Fair Italia December 2014 Featherweight Photoshoot is Daring
Sporty Urbanite Editorials
Glamour UK's Back to Black Story Boasts Athletic Fashions
Rap Lyric Basketball Shoes
The D Lillard 1 Shoe Features Rap Lyrics Written By Damian Lillard
Gothic Male Makeup
The Givenchy Mens FW15 Runway Features Scale-Like Artistic Vision
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
Brazilian Athletic Wear
The adidas Originals x The Farm Company SS Collection Features Brazil
Shiny White Soccer Shoes
The Nike Shine Through Collection Stands Out in the Crowd
Ultra-Versatile Gym Shoes
The Nike Metcon 1 Can Handle Intense Weightlifting and Cardio Sessions
Folksy Bohemian Fashions
The Latest Valentino Haute Couture Collection Boasts Opulent Details
Rapper-Referencing Valentine Cards
You Can Give Bae These Kane West Valentines on February 14th
Youth-Focused Basketball Shoes
The KYRIE 1 Shoe Now Comes in Customized Youth Sizes
Fruity Sneaker Collaborations
The Keds and eos' Collection Shares Shoes and Lip Balms
Nostalgic Sneaker Collections
The Latest Adidas by Raf Simons Range is a Nod to the 90s
Darkness-Embracing Shoes
The Adidas Black Pack Soccer Shoes Embrace the Dark Side
Tattoo-Inspired Soccer Shoes
The Adizero f50 Tatoo Pack Features Dramatically Intricate Designs
Liberating Skate Shoes
The Nike SB Free Offers Natural Freedom and Flexibility
Athletic Geisha Editorials
The Teen Vogue Players Fashion Story is Sporty and Visually Dynamic
Celebrity Cartoon Streetwear
The Rita Ora for Adidas Collection is Pop Art-Inspired
Electric Eyeshadow Runways
The Beauty at Jeremy Scott AW15 was Elaborate, Playful and Colorful
Minimalist Rapper Runners
The Adidas x Pusha T Collaboration Features Crackled White Leather
Vibrant Musician Editorials
This Pharrell Fashion Story is Captured for GQ Style Germany
Fiery Soccer Shoes
The Nike Intense Heat Pack Embodies Tension and Pressure
Constellation Footwear
The Nike Sportswear Collection is in Honor of the NBA All-Star Weekend
Masked Goth Runways
The Latest David Delfín Collection Highlights Dramatic Fashion for Men
Vacuum-Packed Fashion Invites
Kanye's adidas Yeezy Season 1 Launch Party Begins with an Anorak
Double-Winged Footwear
Jeremy Scott's Latest adidas JS Wings is as Flamboyant as Past Designs
Cult Cinema Couture
The Latest Brain&Beast; Collection References Pop Culture Fashion
Street Soccer Shoes
The NikeFootballX Boots are Designed For Five-a-Side Soccer
Wintery Urbanite Editorials
Rupert LaMontagne's 'Merry Brooklyn' Series Makes Its C-Heads Debut
Flight-Enhancing Basketball Shoes
The Jordan Melo M11 Brand Features FlightPlate Technology
Youthful Sport Shoes
The Nike Hypervenom Youth Collection Targets Young Athletes
Shimmering Soccer Shoes
The Elastico Superfly IC SE is Designed For Small-Sided Soccer
Lucite Heeled Brogues
The Simone Rocha Lucite Oxfords Play Off of Cinderella's Glass Slipper
Leather-Sheathed Soccer Shoes
The Adidas Pure Leather Pack Comprises New Versions of Old Classics
Eccentric Urbanite Editorials
The Styleby Winter Why Should I Feel Lonely Photoshoot is City Chic
Celeb-Referencing Valentine Cards
These Funny Valentines Feature the Inflated Ego of Kanye West
Elegantly Camouflaged Sneakers
Valentino's Spring Shoe Collection is Colorblocked and Militant
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
Positivity-Boosting Perfumes
Sacred Self’s Roll-On Perfumes Affirm Self-Love
Footwear-Inspired Fragrance
The JS Wings 2.0 Perfume Bottle is Shaped Like Jeremy Scott's Design
Decoupage Craft Fashion
The Latest MAISON the FAUX Runway Presentation is Artfully Daring
Soulful Skate Shoes
The Nike SB De La Soul Dunk Features Soulful Hip-Hop Graphics
Re-Engineered Soccer Boots
The Adidas 11Pro Blends Performance, Comfort and Elegance
Shuffle-Friendly Basketball Shoes
The Nike Hyperchase is Designed For Players With Quick Footwork
Playmaker Soccer Boots
The Nike Air Footscape Magista is Designed For Creative Playmakers
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
Athletic Couture Collaborations
The Stella McCartney Adidas Winter Collection Delivers Luxury Wear
Whimsical Perfume Packaging
Pharrell Williams' GIRL Perfume Packaging Reflects Pharrell's Style
Sparkling Soccer Shoes
Nike's Mercurial Superfly CR7 Silverware Celebrates the Pursuit of Glory
Youthful Soccer Boots
The Hypervenom Liquid Diamond Pack Inspires Kids to Express Themselves
Cinematic Athlete Campaigns
Adidas Encourages Young Athletes with Their Sport 15 Film Series
Liquid Diamond-Patterned Shoes
The Nike Hypervenom Liquid Diamond Features a Fluid Aesthetic
Gilded Botanical Sneakers
These Jeffrey Campbell Shoes Blend Sporty and Stylish Inspiraiton
Footwear Release Apps
Nike's SNKRS App Brings News and On-the-Go Shopping to Mobile Devices
Winter Workout Gear
Editor Meghan Young Shares Her Favorite Examples of Warm Winter Workout Gear
Illuminated Urbanite Covers
The Latest Vogue Italia Steven Meisel Photoshoot Shows City Lights
Availability-Guaranteeing Services
Nike.com Assist Bridges In-Store and Web Shopping Experiences
Hater-Admonishing Soccer Boots
The Miadidas f50 Haters Boots Have a Stunning, Sparkling Appearance
Triumphant Athletic Ads
This Adidas Ad Acknowledges That 'There Will Be Haters'
Afro-Centric Soccer Balls
The 'Marhaba' is the Official Match Ball of the African Cup of Nations
Blackened Rugby Jerseys
The New All Blacks Jersey is Blacker Than Black