Rocker Viking Runways

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The BARBARA I GONGINI Range Was Presented at Copenhagen Fashion Week

— February 3, 2015 — Fashion
Presented during Copenhagen Fashion Week, the BARBARA I GONGINI Fall/Winter 2015 collection was a nod to historic menswear styles. Long and spiky haired models took to the stage in draped and dramatic pieces that were displayed in a sharp, all-black palette.

From caped outerwear staples to fitted leather trousers, these fashions made a rocker-themed statement. Mixing old and new references, they also drew inspiration from historical Viking garb and were even paired with heavily bearded grooming.

The BARBARA I GONGINI Fall/Winter 2015 collection blew audiences away at Copenhagen Fashion Week and showcased pieces that were both eye-catching and practical for everyday wear. Appealing to the urban dweller, the fashions are wearable and comfy while making an edgy and youthful statement.

Trend Themes

  1. Rocker-inspired Fashion — Opportunity for fashion retailers to incorporate edgy, statement pieces into their collections for younger customers.
  2. Heritage-inspired Collections — Opportunity for fashion brands to create collections inspired by historical Viking garb and other traditional styles.
  3. Gender-neutral Fashion — Opportunity for fashion brands to create collections that are practical for everyday wear and appeal to both men and women.

Industry Implications

  1. Fashion Retail — Opportunity for fashion retailers to incorporate edgy, statement pieces into their collections for younger customers.
  2. Luxury Fashion — Opportunity for luxury fashion brands to draw inspiration from historical Viking garb and other traditional styles to create high-end collections.
  3. Streetwear — Opportunity for streetwear brands to create practical and wearable collections that appeal to both men and women.
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