Rocker Viking Runways

The BARBARA I GONGINI Range Was Presented at Copenhagen Fashion Week

Presented during Copenhagen Fashion Week, the BARBARA I GONGINI Fall/Winter 2015 collection was a nod to historic menswear styles. Long and spiky haired models took to the stage in draped and dramatic pieces that were displayed in a sharp, all-black palette.

From caped outerwear staples to fitted leather trousers, these fashions made a rocker-themed statement. Mixing old and new references, they also drew inspiration from historical Viking garb and were even paired with heavily bearded grooming.

The BARBARA I GONGINI Fall/Winter 2015 collection blew audiences away at Copenhagen Fashion Week and showcased pieces that were both eye-catching and practical for everyday wear. Appealing to the urban dweller, the fashions are wearable and comfy while making an edgy and youthful statement.

Rocker-inspired Fashion
Opportunity for fashion retailers to incorporate edgy, statement pieces into their collections for younger customers.
Heritage-inspired Collections
Opportunity for fashion brands to create collections inspired by historical Viking garb and other traditional styles.
Gender-neutral Fashion
Opportunity for fashion brands to create collections that are practical for everyday wear and appeal to both men and women.

Sectors Adopting This

Fashion Retail
Opportunity for fashion retailers to incorporate edgy, statement pieces into their collections for younger customers.
Luxury Fashion
Opportunity for luxury fashion brands to draw inspiration from historical Viking garb and other traditional styles to create high-end collections.
Streetwear
Opportunity for streetwear brands to create practical and wearable collections that appeal to both men and women.
SCORE
5.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 76%
Freshness 8%

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