The adidas Originals by Rita Ora collection is finally here, and it's everything you'd expect from the UK-born pop songstress.
Ora has a funky, eclectic style that has been compared to Rihanna's in the past. The Fall/Winter 2014 collection is comprised of two packs titled 'Spray' and 'Rose.' As the titles suggests, the sportswear (and accompanying footwear) features spray-paint and floral aesthetics, respectively.
Though certainly edgy, Ora's collection is primarily rooted in comfort. Made up of cropped tees, tracksuits and beanies, the collection is perfect for any athlete on their down time. However, I'm sure the relaxed silhouettes, comfy fabrics and bold patterns will appeal to everyone, regardless of if they are an athlete or not.
Key Themes Behind This Trend
- Celebrity-driven Fashion
- The adidas Originals by Rita Ora Collection exemplifies the trend of celebrity collaborations with fashion brands, creating opportunities for future brand partnerships.
- Athleisure Wear
- The sportswear-inspired styles of the adidas Originals by Rita Ora Collection are part of a growing trend towards 'athleisure wear' that combine both style and comfort, signaling an opportunity for activewear brands to expand into more casual wear.
- Unisex Streetwear
- The gender-neutral design of the adidas Originals by Rita Ora Collection reflect the trend towards unisex streetwear, creating opportunities for fashion brands to cater to a more diverse group of consumers.
Where This Applies
- Fashion Retail
- Fashion retailers can capitalize on celebrity collaborations similar to the adidas Originals by Rita Ora Collection, creating limited edition collections to boost sales and brand awareness.
- Activewear
- Activewear brands can expand into athleisure wear similar to the adidas Originals by Rita Ora Collection, creating a new market and customer base for their products.
- Streetwear
- Streetwear brands can incorporate unisex designs similar to the adidas Originals by Rita Ora Collection, appealing to a broader audience and tapping into the growing trend towards gender-neutral fashion.
