Respectful Skate Apparel

Adidas 'Respect Your Roots' Collection Pays Tribute to Skate Pioneers

Respect Your Roots is a tribute series and skate apparel collection, put together by Adidas Skateboarding, that honors four of skateboarding's early pioneers -- Kareem Campbell, Joey Bast, Drake Jones and Richard Angelides.

The collection, which is centered around the iconic Superstar shoe but also includes tees, recognizes these four personalities for their considerable contribution towards the progression of modern street skating. The pack includes four different capsules consisting of a Superstar shoe in a signature colorway and a graphic t-shirt featuring historic action photos of each skater.

The Kareem Campbell and Richard Angelides collections will be available on April 3, while the Drake Jones and Joey Bast offerings will hit stores on June 1.

This collection brings together style and functionality, but perhaps more importantly aims to remind young and upcoming skaters of the pioneers of their craft.

Skateboard Tribute Apparel
Apparel collections that pay tribute to skateboard pioneers are becoming a trend.
Iconic Shoe Revival
Brands reviving iconic shoes are on the rise among skateboarding enthusiasts.
Athletic Nostalgia
Nostalgic apparel collections that celebrate pioneers in sports are gaining in popularity.

Industries Being Reshaped

Skateboarding Apparel
Skateboarding apparel companies can create tribute collections for early pioneers to engage with their fan base.
Footwear
Footwear companies can revive iconic shoes to target skateboarding enthusiasts.
Sports Apparel
Sports apparel brands can create nostalgic collections to celebrate pioneers in various sports and their contributions to the industry.
SCORE
1.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 21%
Freshness 8%