The Adidas Finale Berlin is the official match ball for the final of the UEFA Champions League. Seeing as how the game -- one of the top showpiece fixtures for the world's most popular sport -- will be contested in Berlin, it made sense to put together a design inspired by that city's dynamic, young and hip scene.
As is the norm for Champions League balls, the Adidas Finale Berlin is swathed in large stars. The upper star features a beautiful depiction of the Brandenburg Gate set in front of the Olympiastadion Berlin, the venue for the UEFA Champions League showdown.
The surrounding stars on the ball features bold and vibrant designs including another classic Berlin symbol, the bear.
Ultimately, the vibrant blend of colors is perfectly representative of Berlin's artistic, free spirit, and worthy o
What's Driving This Trend
- Art-inspired Sport Balls
- Opportunity for collaborations between artists and sports brands to create unique and vibrant sport balls inspired by different cities or cultures.
- City-specific Sport Products
- Opportunity for brands to create sport products specific to cities that capture their unique culture and spirit.
- Crossover Marketing
- Opportunity for brands to expand their customer base by partnering with another unrelated industry such as sports and art.
Who This Affects Most
- Sports
- Diversify sports product lines by incorporating unique and artistic designs inspired by different cultures or cities.
- Art
- Opportunity for artists to expand their market and gain exposure to a new audience by collaborating with sport brands.
- Tourism
- Cities can promote themselves as inspiring sport product designs and generate tourism through sport and art events.
