Nike's Mercurial CR7 Rare Gold Celebrates Cristiano Ronaldo's Greatness

 - Jan 13, 2015
The magnificent Nike Mercurial CR7 Rare Gold is a single pair of soccer boots created by Nike to celebrate Cristiano Ronaldo's fabulous performances in 2014, which led to him picking up a second consecutive Ballon d'Or (Golden Ball) award.

Ronaldo's award solidifies his status as the world's best soccer player ahead of rivals such as Lionel Messi, so Nike saw it fit to create a single pair of shoes that will only ever be seen on Ronaldo's dazzling feet.

These indescribably stunning gold shoes feature the iconic CR7 stamp outfitted with micro-diamonds, the pieces that are shed when a diamond is refined and its details sharpened.

These micro-diamonds are painstakingly crafted and applied to the shoes by hand; their incorporation into the design is a metaphor for Ronaldo's own evolution as a true diamond of the game who is never satisfied with his own achievements and perpetually seeks improvement and refinement.