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Footwear-Inspired Fragrance

The JS Wings 2.0 Perfume Bottle is Shaped Like Jeremy Scott's Design

— January 12, 2015 — Fashion
Devoted fans of the JS Wings 2.0 by adidas Originals and Jeremy Scott will want to pick up the complementing fragrance. Taking on the iconic silhouette of the sneaker, the scent was created by famed perfumers Philippe Roques and Maurice Roucel. It is only natural, then, that it would do the mythical sneaker justice. They have done work for Gucci and Hermes in the past.

A limited edition, the JS Wings 2.0 fragrance is set to be highly coveted. Hypebeast writes, "The scent itself combines sensitive hints of rose and Calabrian bergamot with strong base tones such as white pepper and cashmeran." It is hard not to want to take a sniff of that. Although clearly made with men in mind, the JS Wings 2.0 fragrance is something that women will appreciate as well.
Trend Themes
1. Footwear-inspired Fragrances - Opportunities to create complementary fragrances to pair with popular sneaker designs.
2. Collaborative Fragrances - Opportunities to collaborate with perfumers on fragrances inspired by popular fashion designs.
3. Gender-inclusive Fragrances - Opportunities to create fragrances that appeal to both men and women, regardless of target audience.
Industry Implications
1. Fashion - Fashion brands can collaborate with perfumers to create complementary fragrances for popular designs.
2. Beauty - Beauty brands can expand their product line by creating fragrances that appeal to fans of popular sneakers and fashion designs.
3. Fragrance - Fragrance companies can collaborate with fashion designers to create unique, limited edition scents that appeal to a wider audience.
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