The 2015 Nike Sportswear Collection, which has been dubbed Constellation, was created in anticipation of the upcoming All-Star NBA Weekend. The event may be showcasing the capabilities of the basketball industry's top players, but those supporting it will want to look the part from head to toe. This Nike Sportswear Collection takes care of the latter in a big way.
Comprised of four designs, the Nike Sportswear Collection incorporates five-point, four-point and single-point stars throughout. Hypebeast reports that these touches "respectively, pay homage to New York City’s five boroughs, the four quarters of play in a basketball game, and the 'single, legend-making exhibition that caps the game’s biggest celebration.'" The footwear making up the collection are the Air Force 1, Dunk High CMFT, Air Foamposite One, and LunarWavy Sky H.
Key Themes Behind This Trend
- Fashion Collaboration
- The trend of fashion collaborations between sportswear brands and high-profile events, like the NBA All-Star Weekend, provides an opportunity for disruptive innovation.
- Theme-based Collections
- The trend of creating theme-based collections, such as the Constellation Footwear, allows brands to cater to specific events or occasions.
- Symbolic Design Elements
- The trend of incorporating symbolic design elements, like stars, into footwear collections adds a unique and meaningful touch to the products.
Where This Applies
- Sportswear
- The sportswear industry can explore more collaborations with major events to create limited edition collections and enhance brand visibility.
- Fashion
- The fashion industry can capitalize on the trend of theme-based collections to attract consumers who want to align their outfits with specific events or occasions.
- Footwear
- The footwear industry can experiment with incorporating symbolic design elements in their products to create visually striking and meaningful collections.
