The second installment of the adidas Originals Blue Collection for the Fall/Winter 2014 season adopts a military aesthetic.
Mixing the traditional sportswear offerings with a gritter streetwear vibe was an inspired choice. The collection features the brand's signature athletic pieces infused with fabrics designed specifically for performance, such as Climalite and Cordura. However, this time around, the collection also includes taped seams and bonded materials.
Interpreting the Russian military's 'Red Dawn' camo print, interspersed with bursts of orange and navy, the collection is super vibrant and definitely hard to miss. The much louder color palette makes the second drop of the Blue collection differ greatly from the first installment. Fans of adidas Originals will definitely enjoy the great lengths the brand has gone to experiment and diversify.
Why This Trend Is Growing
- Military-inspired Athletic Wear
- Opportunity to create athletic collections that adopt a military aesthetic, mixing sportswear with streetwear vibes.
- Performance Fabrics in Sportswear
- Opportunity to infuse athletic pieces with fabrics designed specifically for performance, such as Climalite and Cordura.
- Vibrant Color Palette in Fashion
- Opportunity to create fashion collections with loud color palettes that differ greatly from previous installments.
Industries Being Reshaped
- Sportswear
- Opportunity for sportswear brands to incorporate military-inspired designs into their collections.
- Fashion
- Opportunity for fashion brands to experiment and diversify their offerings with vibrant color palettes.
- Textile Manufacturing
- Opportunity for textile manufacturers to develop and produce performance fabrics for use in sportswear.
