The first film of the Adidas Nomad series allows viewers to follow the Adidas Snowboarding team as they share their insights into their nomadic lifestyle, as they go wherever the powder is freshest.
To put together the film, the Adidas Snowboarding team traveled all the way to Japan to test out the 2015 Adidas Snowboarding collection in the Japanese winter, famed for producing some of the best powder in the world. The tour guide for the project was none other than Japanese snowboarder Kazu Kokubo, who took the Adidas team around to the secret spots where he grew up snowboarding. Kokubo says he was "honored to be able to take the team around and share some of my secret spots."
His passion for snowboarding -- and indeed, that of the entire Adidas snowboarding team -- is evident in this video.
What Makes This Trend Stand Out
- Nomadic Snowboarding Lifestyle
- Opportunities for companies to create products and experiences that cater to nomadic snowboarders.
- Winter Sports Tourism in Japan
- Growing potential for companies to expand winter sports tourism in Japan.
- Collaboration with Local Experts
- Opportunities for companies to partner with local experts in the snowboarding industry for unique experiences.
Sectors Adopting This
- Winter Sports Apparel
- Companies in the winter sports apparel industry can create products that cater to nomadic snowboarders.
- Travel and Tourism
- Travel and tourism companies can expand winter sports tourism in Japan.
- Sports and Adventure
- Companies in the sports and adventure industry can partner with local experts to create unique experiences for snowboarders.
