Kawasaki works in collaboration with German sportswear label adidas on a brand new ZX pack of footwear that is designed with inspiration drawn from ninjas. It features the adidas ZX 8000 sneaker model and the adidas ZX 5K BOOST sneaker.
Both of the shoes are complete with bright neon hues and design references to Ninja. The bright color nods to the Japanese brand's notable Ninja motorcycle and it is detailed on top of the leather materials above the upper section. It has perforated leather materials in white color with bright metallic silver coming through both the lateral and medial sides of the shoe. The other sneaker has rear cages in black for a darker option with green accenting sections such as the lace loops.
Image Credit: adidas
Why This Trend Is Growing
- Ninja-inspired Sneakers
- Collaborative designs incorporating unique cultural references for sneakers could potentially attract a wider audience.
- Bright Neon Hues
- Bringing bold and unique colorways to sneaker designs has been a popular trend for a long time, with potential for new and innovative color combinations.
- Perforated Leather
- Incorporating different materials and textures into shoe designs can lead to exciting new footwear options for consumers.
Industries Being Reshaped
- Sportswear and Athletic Retail
- Collaborative releases between sportswear brands and unique cultural references can be used as a differentiator in a crowded marketplace.
- Fashion
- Many consumers view sneakers as a significant fashion statement, which highlights an opportunity for designers to create bold and innovative designs that are unique in the apparel industry.
- Automotive
- Incorporating unique design elements from a popular automotive brand could drive interest and provide an opportunity for automakers to extend their reach into other markets.
