The adidas Originals by Jeremy Scott collection has been putting wings on people's feet for a few years now, but the JS WINGS 2.0 Gold edition takes that sentiment to the next level. There may have been a gold shoe design before, but this one don't sport a lick of black, giving it a Midas touch that only a king is truly worthy of.
Part of the adidas Originals by Jeremy Scott 2014 fall/winter collection, the upper and wings are crafted out of metallic patent leather, which sits on a gum sole unit speckled with gold. Available exclusively online at the end of the month with the rest of the collection, the JS WINGS 2.0 Gold shoe will allow people to fly through the winter season in style straight until spring.
Key Themes Behind This Trend
- Metallic Footwear
- Manufacturers could produce more footwear designs using metallic elements to create luxurious fashion items.
- Exclusive Online Releases
- Companies could increase their brand value by releasing limited edition collections exclusively online.
- Gum Soles
- Manufacturers could explore the use of gum soles as an alternative to traditional rubber soles for increased traction.
Where This Applies
- Fashion
- Fashion designers could incorporate gold and metallic elements to create extravagant pieces for high-end markets.
- E-commerce
- Online retailers could offer exclusive product releases to attract more customers and to increase their website traffic.
- Footwear
- Footwear manufacturers could experiment with materials and design to create innovative footwear products with added functionality and style.
