The cosmetic space has seen a flurry of changes since the onset of the COVID-19 pandemic, especially as it relates to skincare and hygiene, and this list of 2020 cosmetic trends highlights the biggest innovations of the year.
Notably, the emergence of PPE skincare was created. As consumers began wearing facial masks, the need for skincare that addressed the subsequent skin concerns was apparent. Brands like Hero Cosmetics launched products like the Maskne Bundle that supports "every stage of the maskne cycle," helping to reduce the acne caused by wearing a mask.
In addition, virtual beauty has increased dramatically alongside the emergence of same-day. Since consumers can no longer easily purchase their favorite products in-store with lockdown restrictions, global beauty brands like Coty have come up with innovative solutions to reach consumers quickly, including a new strategic partnership with digital delivery service GoPuff to deliver cosmetics in as little as 30 minutes.
For more cosmetic trends in the year ahead, check out Trend Hunter’s 2021 Trend Report.
Top 100 Cosmetics Trends in 2020
From Jawline-Sculpting Sheet Masks to Lipstick Sampling Solutions:
Grace Mahas — Jan 24, 2021 — Fashion
100
Hanging Biodegradable Toothpaste Packaging
The 'Coolpaste' Toothpaste Packaging is Eco-Friendly
99
Eco-Refill Pump Packaging
The Raku-raku Switch Turns Refill Pouches into the Primary Packaging
98
Athletic Light Therapy Masks
This Conceptual Nike LED Mask Rejuvenates the Skin from Home
97
Intuitive Cosmetic Refill Stations
This NIVEA Shower Gel Refill Station Reduces Plastic Waste
96
Innovative Lipstick Sampling Solutions
LIVCER Develops a Sampling Solution Called Livstick
95
Multi-Sensory Beauty Pop-Ups
The Clarins Lab Offers an Experience That Appeals to the Five Senses
94
Hot Sauce Cosmetic Collections
HipDot's Tapatío Makeup Collection Comes with a Bottle of Hot Sauce
93
Game-Inspired Beauty Collaborations
MAC x Tencent Collection Sold Out Within the First 24 Hours
92
Portable Anti-Waste Toiletry Kits
The TIC Oral Care & Razor Kit Has an Ultra-Modern Design
91
Smart Makeup Mirrors
ICON.AI's Venus Smart Mirror with Amazon Alexa Debuted at CES 2020
90
Reusable Cotton Rounds
LastRound is a Washable Alternative to Single-Use Cotton Rounds
89
Gym-Themed Beauty Pop-Ups
Benefit Cosmetics' BeneFIT Anti-Gym Shares Brow-Shaping Tips
88
Sheet Mask Advent Calendars
The 12 Days of Christmask Advent Calendar Shares Full-Size Sheet Masks
87
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
86
Eco-Conscious Skincare Packaging
SKIN SAPIENS Boasts a Business Model That Focuses on Transparency
85
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
84
Skincare-Based Hand Sanitizers
FaceTory's Dreamy Jelly Hand Gel Protects Against Threats & Dryness
83
Jawline-Sculpting Sheet Masks
The OIA Derma Face Lifting Mask Boasts Nourishing Ingredients
82
Touchless Beauty Testers
Meiyume's Motion-Activated Packs Release Fragrances & Liquids
81
Vodka Brand Hand Sanitizers
Tito's Hand Cleanser Has an 80% Alcohol Content to Kill Germs
80
Waste Prevention Soap Cases
The 'ScrubsUp' Soap Case Extends the Life of Shampoo Bars
79
Affordable Microdermabrasion Scrubs
Trader Joe’s Nourish Microdermabrasion Scrub Boosts Vitality
78
Cork Skincare Packaging
Kypwell's Eco-Friendly Packaging Designs Use Cork, Glass, Wood & Sugarcane
77
Paper-Made Soap Packaging
CHOOSE Hand Soap is Packaged in Biodegradable Bottles
76
On-Demand Skincare Devices
L’Occitane Introduced the World to Duolab at CES 2020
75
Nanotechnology Skincare Tools
Deminuage Makes a Non-Invasive Facial Booster Tool Available
74
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
73
Mushroom-Based Skincare Packaging
Wildsmith Skin's Product Duo Comes in a Compostable Box
72
Futuristic Beauty Shops
Dazed Beauty at Selfridges Introduces the Beauty Counter of the Future
71
Compact Beauty Travel Boxes
The Beautifect Box is an All-in-One Beauty Studio with Lights & More
70
Botanically Enriched Hand Sanitizers
The Amass Rinse Free Hand Wash Has 70% Alcohol
69
Free Hand Sanitizer Initiatives
LVMH is Offering Free Hand Sanitizer to French Health Authorities
68
At-Home Spa Kits
Glow Recipe's New At-Home Spa Kit is Perfect for Quarantine
67
Mono-Material Skincare Packaging
Asquan's Packaging Uses the Same Material for Ease of Recycling
66
Zero-Waste Beauty Packaging
Kjaer Weis' Red Edition is Refillable, Recyclable and Compostable
65
Celebrity-Founded Refillable Cosmetics
Fenty Skin Debuts Eco-Friendly, Refillable Products
64
Expressive Beauty Portraits
The Ones 2 Watch 'Transparency' Editorial Highlights Shimmering Makeup
63
Makeup-Maximizing Utensils
Every Drop Beauty Tools are Being Launched at Whole Foods Market
62
Cardboard-Based Lotion Tubes
La Roche-Posay's Cosmetic Tubes Help to Reduce Plastic Waste
61
Science Fiction Face Masks
These Star Wars Hydrating Face Masks Come in Five Styles
60
Recycled Cleaning Product Packaging
The Ecoleaf Post-Consumer Recycled Packaging is Eco-Focused
59
LGBTQ+ Support Initiatives
The Better Skin Co. is Matching Customer Donations in June
58
Beauty Station Mini Fridges
The Koolatron COSM6 Mirrored LED Mini Fridge Keeps Makeup Fresh
57
Paper Serum Packaging
The Innisfree Intensive Hydrating Serum Paper Edition is Eco-Friendly
56
Sustainable Plant-Based Baby Products
California Baby is Moving to 100% Eco-Conscious Packaging
55
Cosmetic Hand Sanitizer Initiatives
Coty is Making Hydro-Alcoholic Gel to Help with Shortages
54
Customizable On-the-Go Beauty Tools
The Ready Set Jet Beauty Baton Collection is Multi-Tasking
53
Eco Perfume Pouches
Floratropia Approaches Personal Fragrance with "More Perfume, Less Packaging"
52
Virtual Facial Workouts
FaceGym Created a Virtual Exercise Platform for At-Home Facial Workouts
51
Letterbox-Sized Care Kits
Lush Cosmetics' Care Kits Make It Easy to Receive a Fresh Supply of Soap
50
Balm-Integrated Phone Grips
PopGrip Lips x Burt's Bees Offers More All-Around Comfort
49
Refillable Natural Deodorants
Wild Supports Replenishment with Compostable, Plastic-Free Refills
48
LED Facial Devices
The Foreo UFO 2 Supports Smart, Bespoke Beauty Treatments
47
Virtual Makeup Consultations
Glossier Live Edit Connects Consumers to the Glossier Team
46
Handbag-Inspired Luxury Lipsticks
The Rouge Hermes Lipsticks Take Cues from the Coveted Birkin Bag
45
Virtual Fragrance Pop-Ups
Calvin Klein Created a Virtual Store & Interactive Experience on Tmall
44
Four-in-One Makeup Brushes
Alleyoop's Multipurpose Makeup Brush Helps to Apply Four Essentials
43
User-Friendly Beauty Brands
Guide Beauty Created a New Approach for Applying Makeup
42
Candy-Themed Hand Sanitizers
The Candy Favorites Hand Sanitizers Include Four Scents
41
Cosmetic Gaming Campaigns
Gen.G and Benefit Cosmetics' Campaign Encourages Female Gamers
40
Virtual Self-Care Experiences
Tatcha Created an Animal Crossing Island to Introduce New Skincare
39
Cooling Facial Massage Tools
Fraîcheur's Ice Globes Cooling Facial Tools Soothe Puffy Skin
38
Continuous Bacteria-Banishing Cleaners
The Microbran 24 Cleaning Products Work for 24 Hours
37
Socially Supportive Hand Sanitizers
The Vegamour Hand Sanitizer Spray Supports Those in Need
36
Exfoliating Silicone Shower Accessories
The Tooletries Body Scrubber Provides a Deep Clean
35
Eco-Friendly Reusable Deodorants
By Humandkind Gives Consumers Sustainable Personal Care Products
34
Beauty Retailer Subscription Boxes
Sephora is Replacing Its Play! Box with the Sephora Luxe Box
33
Essential Oil-Infused Hand Sanitizers
The Maapilim Hand Sanitizer is Made with 70% Alcohol
32
Oil-Free Watermelon Moisturizers
St. Ives' Glowing Oil-Free Face Moisturizer Features Real Melon
31
Soothing Travel Skincare Kits
MĀSK's Travel-Ready Set Contains CBD-Infused Patches & Gel Capsules
30
All-in-One Sanitizers
Sunytizer Multipurpose Sanitizer is Suitable for Use on Skin and Surfaces
29
Plastic-Free Deodorant Tubes
Procter & Gamble Beauty is Introducing Paper Deodorant Tubes
28
AR Beauty Mirrors
Amorepacific’s In-Store Mirror Limits Consumer Interaction with Staff
27
Premium Grooming Brands
King C. Gillette is a New Brand Helping Men Perfect At-Home Grooming
26
DIY Deodorant Kits
Make This Universe's Kits Help You Make Your Own Deodorant
25
Magical Tween Beauty Brands
Target's 'More Than Magic' Was Created to Empower Tween Girls
24
Spray-On Face Masks
I Dew Care's "Mist Mask" Creates a Dewy Glow with Brightening Ingredients
23
Bubble-Blowing Bath Products
The Bubble-Blowing Bubble Bath Makes Cleansing Rituals Entertaining
22
Reusable Sanitizing Wipes
'FinalWipe' Offers a Sustainable Alternative to Paper Products
21
Touchless Beauty Applicators
Meiyume's Applicators Enhance the Hygiene of Regimens at Home
20
Sanitizing Hand Creams
Recherché's Protective Recovery Hand Cream Does Not Have a Gel Formula
19
Custom-Printed Face Masks
Amorepacific is Debuting the 3D Printing Mask Pack at CES 2020
18
Circular Personal Care Systems
Era Zero Waste Applies the Milkman Model to Personal Care Products
17
Cosmetic Brand-Backed eSports Festivals
The GirlGamer eSports Festival is Supported by Benefit
16
Pampering Minimalist Haircare
MONDAY Haircare is Packed with More Active Ingredients Than Usual
15
Luxurious Reparative Serums
The Cell Rejuvenating Power Serum Strengthens the Skin's Barrier
14
Maskne Skincare Bundles
Hero Cosmetics' Bundle Supports "Every Stage of the Maskne Cycle"
13
Skincare Beauty Brushes
ANISA Beauty Makes Skincare Brushes for Applying Serums, Creams & Oils
12
Pearlized Light-Reflecting Serums
Skin Inc's Serum Glow Filter is Described as "Skincare Makeup"
11
Zero Waste Pivoting Razors
The Leaf Razor Features Three Built-In Blades That are Replaceable
10
30-Minute Makeup Delivery Partnerships
Coty Partners with GoPuff to Deliver Cosmetics Quickly
9
Albino-Friendly False Lashes
Ivoree Beauty Makes Products for People with Albinism
8
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
7
Skin-Caring Face Masks
Soliscia is a Reusable, Infused Face Mask with Moisturizing Ingredients
6
Plastic-Free Sunscreens
Sun Juju is a Non-Toxic Sun Care Product That's Packaged in Aluminum
5
Inclusive Minimalist Skincare
Five Dot Botanics Makes Simple, Gender-Neutral Skincare for All Ages
4
Refillable Toiletry Concepts
900.care Makes Solid Zero-Waste Products & Refillable Containers
3
Bust Care Sticks
Bawdy Beauty's Nipple & Areola Stick is Hydrating & Protecting
2
Probiotic Moisturizing Sunscreens
Kinship's Clarifying Sunscreen Bolsters the Skin Barrier
1
Hand-Powered Zero Waste Trimers
The Man Mower Can Be Used Anywhere to Deliver a Short Beard
Related Ideas
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
At-Home Skincare Creators
Amorepacific's COSMECHIP is Debuting at CES 2023
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
24K Gold Skincare Collections
Goldie Lux Skincare Introduces the ONE Collection
Hybrid Performance Skincare
Hyper Real Skincare Simultaneously Improves Skin & Enhances Makeup
Tech-Enhanced Cosmetic Bags
The Shell Well Smart Cosmetic Travel Case is 10-in-One
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Sustainable Gold-Infused Skincare
Goldie Lux Skin Spotlights Colloidal 24k Gold
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Seasonal Skincare Value Sets
Bubble Debuts the New Rise & Shine and Mask & Relax Gift Sets
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Mod Face Decals
Vittorio Masecchia's Beauty Face Decals Need No Fancy Makeup Skills to Apply
Customizable Cosmetic Stacks
Subtl's Stak 2.0 Makes a Whole Makeup Routine Palm-Sized
Sculpting Jawline Masks
Lapcos’ V Line Contour Face Mask Visibly Defines the Lower Face
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Cosmetic Advent Calendars
Pupa Milano's Beauty Advent Calendar Features 24 Products
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Hydrating Skincare-Makeup Hybrids
MAC Cosmetics Debuts a Nourishing Skincare and Makeup Prep Line
Tinted Lip-Plumping Compounds
U Beauty Debuted Three New Shades of Its Award-Winning Product
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Freeze-Dried Skincare Masks
Kyssva's AGLOW Instant Dewy Mask Features Potent Actives
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Eco-Conscious Cosmetic Products
These New Rimmel London Products Have Clean, Vegan Formulas
Transformative Skincare Campaigns
COSRX's #PrepPair TikTok Challenge Focuses on a Peptide Serum
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Spot-Correcting Skincare Lines
HYPHEN Debuts a Line of Acne-Fighting Skincare for Indian Consumers
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Alluring Lip-Plumping Products
U Beauty Releases New Shades for Its Innovative Plasma Lip Compound
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Single-Dose Makeup Removers
Roll & Remove Beauty Spheres Melt to Clear Away Makeup & Impurities
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Co-Branded Skincare Stickers
Starface x Glossier Hydro-Stickers Shield and Shrink Pimples
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Swiss Luxury Skincare Sets
CELLCOSMET Boasts Thee Luxurious Skincare Sets This Holiday Season
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Drag Queen-Themed Skincare Masks
MoBeauty's Skincare Masks are Nourishing and Cheekily Designed
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
High-Performance Clean Skincare
Hyphen Makes Environmentally Friendly Multi-Benefit Skincare
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Foundational Free-From Skincare
Skincare Junkie Helps Consumers Avoid Unproven Beauty Products
Anti-Aging LED Masks
Dior Releases an Anti-Aging LED Mask Called Dior Skin Light
Sustainable Skincare Bundles
JUNOCO Debuts the 'Build Your Bundle' Promo with Special Discounts
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
All-in-One Sculpting Cosmetics
Tarte's Sculpt Tape Contour is "an Instant Face Life in a Tube"
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Pink-Hued Cosmetic Lines
NARS Launches the Orgasm Collection—a Range of Limited-Edition Makeup
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Hands-Free LED Lip Masks
The DRx SpectraLite LipWare Pro Boosts Collagen & Smooths Fine Lines
Jelly Resurfacing Masks
SKKN BY KIM's Resurfacing Mask Boasts Pumpkin Enzymes & AHAs
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Jaw-Refining Face Masks
LAPCOS' V Line Contour Face Mask is Non-Invasive
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Compostable Sheet Masks
Masque BAR's Eco-Friendly Sheet Masks are Home-Compostable
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Sizable Beauty Gift Sets
bareMinerals Releases the All the Good Things Skincare & Makeup Set
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
Compact Single-Use Makeup
ITIT Cosmetics' Make-Up Snacks are Optimized for Traveling & Sampling
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Gender-Neutral Matte Eyeshadows
Kosé Corporation is Promoting Gender-Neutral Beauty Brands
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
Peptide-Powered Skincare Challenges
#PatThePeptide Showcases Affordable, Effective Skincare
Pore-Minimizing Skincare Collections
Benefit Cosmetics Launched the POREfessional PORE Care line
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Travel Beauty Kits
ESW Beauty Launches Two Travel-Friendly Kits for the Holidays
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
New Year-Inspired Makeup Collections
NARS' Lunar New Year Collection Boasts a Brush Set & a Powder
Valentine’s Day Beauty Boxes
Glossybox Presents the 2023 Valentine's Day Beauty Box
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Contoured Beauty Brushes
The Glossier Stretch Face Brush Effortlessly Buffs and Blends Makeup
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
Elevated Korean Face Masks
FaceTory Launches Adorable My Sheet Mask Story Gift Sets
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Clean Face Mask Expansions
Loops and Target Have Partnered on a Retail Expansion
Affordable Beauty Mobile Apps
The Brandefy App Helps You Make Cost-Effective Beauty Choices
Skincare-Inspired Sun Care Cosmetics
Columbia Skincare is Introducing Sun Care Products and More
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Value-Conscious Skincare Ranges
These Walgreens Skincare Products are High-Quality
Easy Skincare Routine Sets
Ultimate Easy Skincare Duo Kit by Hommeface Caters to Men
Retinol Skincare Routines
Beauty Brand Nip + Fab is Releasing a New Retinol-Infused Skincare Kit
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Luxury Travel-Friendly Skincare Collections
Valmont Announces Its Mini Luxury Capsule for Summer
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products